Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description. Google has posted how to remove a job posting, which says: To remove a job posting that is no longer available, follow the steps below: Do one of the following actions: Ensure the validThrough property is populated and in the past. Remove the page entirely (so that requesting it returns a 404 or 410 status code). Remove JobPosting structured data from the page. Submit a new sitemap to Google by sending a GET request to the following URL: https://ift.tt/2ttoI1Z For example: https://ift.tt/2uqYN8H We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time

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Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description. Google has posted how to remove a job posting, which says: To remove a job posting that is no longer available, follow the steps below: Do one of the following actions: Ensure the validThrough property is populated and in the past. Remove the page entirely (so that requesting it returns a 404 or 410 status code). Remove JobPosting structured data from the page. Submit a new sitemap to Google by sending a GET request to the following URL: https://ift.tt/2ttoI1Z For example: https://ift.tt/2uqYN8H We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time

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Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description. Google has posted how to remove a job posting, which says: To remove a job posting that is no longer available, follow the steps below: Do one of the following actions: Ensure the validThrough property is populated and in the past. Remove the page entirely (so that requesting it returns a 404 or 410 status code). Remove JobPosting structured data from the page. Submit a new sitemap to Google by sending a GET request to the following URL: https://ift.tt/2ttoI1Z For example: https://ift.tt/2uqYN8H We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time

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SearchCap: Local search ads, Intent keywords & The Flying Housewife

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Look Ma, no keywords! Phrase-free AdWords campaigns are hereApr 26, 2018 by Andy Taylor Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Intent-based keyword research: Let Google be your guideApr 26, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypesApr 26, 2018 by Amy Gesenhues The Dutch-born Olympian earned the nickname ‘The Flying Housewife’ after becoming the first woman to win four gold medals in a single Olympics. New date! Customer data strategies & identity resolution

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SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. How to regain trust lost by bad business listingsApr 25, 2018 by Jamie Pitman Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Facebook continues to refine its app data & ad-targeting safety measures 3 lessons learned from 365,000 Amazon furniture & home goods product pages Twitter updates TOS and privacy policy to comply with GDPR 2018 Stackie Award winners: The most impactful martech stacks this year Reports: Fake reviews

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SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Fake reviews are a growing problem on Amazon, GoogleApr 24, 2018 by Greg Sterling Facebook is reportedly the source of some of the fake review solicitations. Google posts $31.1B in total revenue, beats top- and bottom-line expectationsApr 24, 2018 by Greg Sterling The company reported nearly $27 billion in ad revenues. So many paid search campaigns, so little time. Here’s how to stay ahead of it all.Apr 24, 2018 by Christi Olson Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. Best practices for optimizing media-rich web page speedApr 24, 2018 by Digital Marketing Depot Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as

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SearchCap: Voice speaker ads, link building & Earth Day

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it. Study: Majority reject ads on smart speakersApr 23, 2018 by Greg Sterling Just under 40 percent said they were open to ads if they were “relevant.� Earth Day Google doodle delivers hopeful message from Dr. Jane GoodallApr 21, 2018 by Amy Gesenhues ‘Every single individual matters, every single individual makes some impact on the planet every single day,’ says the renowned ethologist and conservationist. Sharpen your digital marketing skills with an SMX Advanced workshopApr 23, 2018 by Search Engine Land Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best

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Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future. “Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle. Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees. As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.” Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

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Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future. “Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle. Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees. As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.” Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

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SearchCap: Google algorithm update, changes to autocomplete & regional content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change. Google expanding types of predictions they remove from autocompleteApr 20, 2018 by Barry Schwartz The autocomplete search function saves 200 years of typing time every single day. Hreflang tags: How to serve correctly regionalized contentApr 20, 2018 by Marcus Miller Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. Unifying Your Search and Social Ad StrategiesApr 20, 2018 by Digital Marketing Depot Change is constant in digital marketing. Experienced marketers realize it’s no

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SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Sarcasm aside, how strict PPC advertiser policies may actually benefit usApr 19, 2018 by Andrew Goodman Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. Google Assistant sometimes uses AccuWeather when their weather service failsApr 18, 2018 by Barry Schwartz When Google’s first-party responses are not available, Google may ask if you want to use a third-party service. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Making the inbox spring to life at last Jeff Bezos confirms Amazon now has more than

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SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. The 40-point SEO checklist for startupsApr 18, 2018 by Pratik Dholakiya Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track. Compare 15 marketing automation platformsApr 18, 2018 by Digital Marketing Depot Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […] Recent

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SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google may issue manual actions over job schema on expired job listingsApr 17, 2018 by Barry Schwartz You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website. Google partners with LegitScript to certify addiction treatment center advertisersApr 16, 2018 by Michelle Robbins After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers. Advanced tactics from the pros! Here’s who’s speaking at SMX AdvancedApr 17, 2018 by Search Engine Land 40+ expert speakers. No slowing down to rehash the basics. Google’s mobile-first index has set sail. Are you on board? 5 SEO essentialsApr 17, 2018 by Jim Yu We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize

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MarTech salary survey results — See how yours compares

MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were looking for answers to the following questions: How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? Read the full 25-page report to find the answers. Visit Digital Marketing Depot to download the “2018 Marketing Technology & Operations Salary Survey.” The post MarTech salary survey results — See how yours compares appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. Google launches Reach Planner for YouTube & video ad forecasting in AdWordsApr 10, 2018 by Ginny Marvin The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. Become an SEO rock star: Evolve your SEO skill setApr 10, 2018 by Bobby Lyons Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game. Bing Shopping ads updates include multiple images, product status reporting & moreApr 10, 2018 by Ginny Marvin Multiple images will Search Engine Land Source

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How to outdo the PPC robots in shopping ads

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close to perfection as possible before letting the machines take it from there. Shopping ad performance may appear to be largely dependent on how well the automated algorithms work, with little room for account managers to optimize things. This is because the targeting is done automatically by Google, based on whatever products are in the merchant feed and how those relate to shoppers’ queries. But there are still ways for account managers to tweak things to move the needle in the right direction. In today’s post, I’ll explain seven ways to improve the performance of shopping ads. Eliminate ambiguous and expensive queries I remember several years ago, one of our customers wrote about

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Bing Shopping ads updates include multiple images, product status reporting & more

Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday. Heres’s a rundown of what’s new. Show multiple images Marketers can now include multiple image URLs in their product feeds to show a product from different angles, for example. Multiple images will begin to show in Bing Product Ads by the end of April. Advertisers can now show multiple images in Bing Shopping. You can add up to 10 image URLs in the optional [additional_image_link] in your product feed, separated by a comma delimiter. Images must be bmp, gif, exif, jpg, png or tiff. The recommended minimum size is 220 pixels by 220 pixels, and the maximum allowed is 3.9 MB. As always, product images cannot contain watermarks or free shipping text. Product status reporting Four new columns are now available in the Product Groups reporting grid in the Bing Ads UI. The Products Submitted column shows the number of products that were uploaded to Bing Merchant Center. Of those submitted, the

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Become an SEO rock star: Evolve your SEO skill set

During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the organization. The answer is always the same: True SEO professionals evolve quickly and are in a constant mode of progressing their skill set. Successful SEO is less about what you know and more about what you can get done. Talented search professionals are not only experts at evolving their skill sets and adapting to the rapid changes Google makes on a recurring basis, they are also experts at understanding how an organization works across the numerous functions in their organization. Every manager is looking for an individual that can learn quickly on the job and already knows how to work cross-functionally to achieve objectives. These are core characteristics of a rock star or a star on the rise in any company. In this article, I am breaking out the core areas of self-improvement SEO professionals should Search Engine Land Source

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique reach data for all devices, core audiences and video formats for more than 50 countries. The tool also includes product mix recommendations intended to show which YouTube ad formats will work best together based on inputs of a marketing objective, budget and ad preferences or assets available. If you have a Google sales rep, you can request access to the beta. [This article originally appeared on Marketing Land.] The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land. Search Engine Land Source

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Google is officially testing ‘more results’ button to load more search results

Kashin / Shutterstock.com Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results. We were able to replicate this feature test: Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days. It seems to be visible to many, if not all, searchers when searching Google on their smartphones. Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often. Google is always testing new user interfaces. The post Google is officially testing ‘more results’ button to load more search results appeared first on Search Engine Land. Search Engine Land Source

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