How to add SEO to LinkedIn (Search Engine Optimization)

How to add SEO to LinkedIn (Search Engine Optimization) This brief video will show you some of the tricks to optimizing your LinkedIn profile for search engines. SEO applies to both the big engines like Google and the internal LinkedIn search tool, so optimization is important it you want to be found. The points of interest are your headline/title, summary, skills/endorsements, experience, and website links. Lacey teaches social media marketing in workshops in San Luis Obispo and Paso Robles, CA. www.chicadita.com

The post How to add SEO to LinkedIn (Search Engine Optimization) appeared first on ocston.org -- Great Info about SEO.

7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)

Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. First: Choosing your tools Many tools are available to help with a server log analysis, and which one is right for you will depend on your technical knowledge and resources. There are three types of log file analysis tools that you will want to consider (unless you’re doing it from the command line, which I wouldn’t recommend if you don’t already have experience with it): Excel If you know your way around Excel — if creating pivot tables and using VLOOKUP is second nature to you — you might want to give Excel a go by following the steps shown in this guide by BuiltVisible. It’s important to note, too, that even if you use one of the other tool options, at some point you will need to export the data Search Engine Land Source

The post 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) appeared first on ocston.org -- Great Info about SEO.

Dark search, dark social & everything in between

In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers. Getting past this fear and understanding the data behind “dark” is exactly what Marshall Simmonds tackled in his recent SMX West session on “Dark Search, Dark Social & Everything In-Between.” An industry leader since 1997, Simmonds is no stranger to deciphering search data. During his tenure as Chief Search Strategist for About.com, he was responsible for building the brand into the most successful content network on the internet. When About.com was acquired by The New York Times, Simmonds remained in the position, responsible for search strategy and exposure for NYTimes.com, Boston.com, IHT.com and About.com. Now he spends his days leading the team at Define Media Group, an SEO company that specializes in enterprise search marketing and strategic audience development. As head of social at MMI Agency, I was Search Engine Land Source

The post Dark search, dark social & everything in between appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google local pack mini reviews, DuckDuckGo scores & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dark search, dark social & everything in betweenApr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)Apr 5, 2016 by Aleyda Solis According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise. DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher ReportApr 5, 2016 by Amy Gesenhues The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers. Google tests displaying review snippets in the local Search Engine Land Source

The post SearchCap: Google local pack mini reviews, DuckDuckGo scores & more appeared first on ocston.org -- Great Info about SEO.

How to find relevant and proof terms for your content

The worlds of content marketing and SEO are constantly changing, and it can be difficult to keep up. If you’re like many business owners, you may find that all that costly and time-consuming content you’re creating just isn’t getting the search visibility you believe it deserves. Two new terms you may be hearing more about are “relevant” and “proof” terms. In their 2015 Ranking Factors report, Searchmetrics looked at top-ranking sites to see which factors were important for ranking, specifically in Google; two factors that were revealed to be integral were relevant and proof terms. Finding: The highest-ranking pages contained a 53-percent proportion of relevant terms. Relevant keywords are ones that suggest to Google that you’re providing comprehensive coverage of a topic. For example, if I were writing about the iPhone, I’d probably naturally use words throughout my article such as “technology,” “apps” and “iOS.” From scanning billions of other pages on the internet, many of which focus on Search Engine Land Source

The post How to find relevant and proof terms for your content appeared first on ocston.org -- Great Info about SEO.

Upcoming webcast: “Mapping the Value of Your Customer’s Experience”

The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new consumer? On Tuesday, April 12, join Ethology’s strategy experts, Anthony Quiroz and Geoffrey Wilcoxson, as they go beyond “journey mapping” to recognize the many moments and connections customers have with your brand. Attend this webcast and learn how to: create and use Customer Journey Mapping; drive leads by optimizing customer experiences; and apply User Experience to find more meaningful ways to connect. Register now for “Mapping the Value of Your Customer’s Experience,” produced by our sister site, Digital Marketing Depot, and sponsored by Ethology. The post Upcoming webcast: “Mapping the Value of Your Customer’s Experience” appeared first on Search Engine Land. Search Engine Land Source

The post Upcoming webcast: “Mapping the Value of Your Customer’s Experience” appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google quality raters guide, search console bug & movie times

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ accounts no longer required for leaving local reviews in GoogleApr 4, 2016 by Barry Schwartz Google revamped the interface to add reviews on local results and dropped the Google+ account requirement. Google updates the search quality rating guidelinesApr 4, 2016 by Barry Schwartz Google updated their search quality raters guidelines document on March 28, reducing it from 160 to 146 pages. Google working on fixing Search Analytics bug In the Search ConsoleApr 4, 2016 by Barry Schwartz The Google Search Analytics report is missing a day of data but Google is on it and a fix should be out soon. How to find relevant and proof terms for your contentApr 4, 2016 by Jayson DeMers Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing Search Engine Land Source

The post SearchCap: Google quality raters guide, search console bug & movie times appeared first on ocston.org -- Great Info about SEO.