Google makes AdWords Products tab more useful for Shopping campaigns

Google is finally bringing some functional heft to the Products tab. Managers will now find “Product status” and “Effective max CPC” columns in the Products tab in AdWords. The Products status column (You can add it from the Columns drop-down) will let you know if a specific product is ready to serve, disapproved, excluded or out of stock. With the new Effective max CPC column, you can make bid adjustments right from the Products tab on individual products within your product groups. Speaking of product groups, in the Products groups tab, new inventory status columns are now available. See percentages and totals for products ready to serve, active, approved and total submitted products. This will save you some time, since you won’t have to dig into Merchant Center. And in another bit of a bonus for Shopping campaigns managers, Google has also added more Shopping info in AdWords Report Editor. You can now see attributes like brand or product type for Shopping campaigns and build Search Engine Land Source

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Feed your search marketing obsession at SMX Advanced

For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll leave SMX Advanced with actionable takeaways from sessions including: Google Tag Manager Can Do WHAT? Dive into the powerful functionality of Google Tag Manager to drive your SEO efforts and improve business decisions. Your Mobile PPC Sucks (But It Doesn’t Have To!): Learn how to make mobile SEM perform as well as desktop. Lies, Damned Lies, & Search Marketing Statistics: Improve your testing and measurement efforts with real-life case studies so you can assert with confidence that your SEO and SEM campaigns are working. AMP: Above and Beyond: Discover how adopting Accelerated Mobile Pages (AMPs) is delivering some serious boosts in search rankings. See the agenda for the complete lineup Search Engine Land Source

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SearchCap: Google AdWords shopping ads, HERE & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Feed your search marketing obsession at SMX AdvancedApr 6, 2016 by Search Engine Land For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll […] Google makes AdWords Products tab more useful for Shopping campaignsApr 6, 2016 by Ginny Marvin In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes. Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google MapsApr 6, 2016 by Greg Sterling Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform. How Search Engine Land Source

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How to add SEO to LinkedIn (Search Engine Optimization)

How to add SEO to LinkedIn (Search Engine Optimization) This brief video will show you some of the tricks to optimizing your LinkedIn profile for search engines. SEO applies to both the big engines like Google and the internal LinkedIn search tool, so optimization is important it you want to be found. The points of interest are your headline/title, summary, skills/endorsements, experience, and website links. Lacey teaches social media marketing in workshops in San Luis Obispo and Paso Robles, CA. www.chicadita.com

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7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)

Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. First: Choosing your tools Many tools are available to help with a server log analysis, and which one is right for you will depend on your technical knowledge and resources. There are three types of log file analysis tools that you will want to consider (unless you’re doing it from the command line, which I wouldn’t recommend if you don’t already have experience with it): Excel If you know your way around Excel — if creating pivot tables and using VLOOKUP is second nature to you — you might want to give Excel a go by following the steps shown in this guide by BuiltVisible. It’s important to note, too, that even if you use one of the other tool options, at some point you will need to export the data Search Engine Land Source

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Dark search, dark social & everything in between

In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers. Getting past this fear and understanding the data behind “dark” is exactly what Marshall Simmonds tackled in his recent SMX West session on “Dark Search, Dark Social & Everything In-Between.” An industry leader since 1997, Simmonds is no stranger to deciphering search data. During his tenure as Chief Search Strategist for About.com, he was responsible for building the brand into the most successful content network on the internet. When About.com was acquired by The New York Times, Simmonds remained in the position, responsible for search strategy and exposure for NYTimes.com, Boston.com, IHT.com and About.com. Now he spends his days leading the team at Define Media Group, an SEO company that specializes in enterprise search marketing and strategic audience development. As head of social at MMI Agency, I was Search Engine Land Source

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SearchCap: Google local pack mini reviews, DuckDuckGo scores & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dark search, dark social & everything in betweenApr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)Apr 5, 2016 by Aleyda Solis According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise. DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher ReportApr 5, 2016 by Amy Gesenhues The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers. Google tests displaying review snippets in the local Search Engine Land Source

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