Four steps to finding the right digital agency

The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? “Follow Four Steps to Finding The Right Agency” from Gartner for Marketers is your guide to conducting a successful agency search. Use it to increase your likelihood of finding the right agency partner and ensuring mutual success. Visit Digital Marketing Depot to get your copy. The post Four steps to finding the right digital agency appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google rich snippet spam, AMP report & Bing ads data

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops product rich snippets from airline pricing websitesMay 4, 2016 by Barry Schwartz Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to show product rich snippets in the search results. Bing Ads makes it easier to segment performance data like time of day and device May 4, 2016 by Ginny Marvin The feature is now live in all accounts. Google updates the AMP report in the Google Search ConsoleMay 4, 2016 by Barry Schwartz Five months after launching the AMP error report in the Google Search Console, Google has updated the report to make it easier to spot errors. AdWords Editor update: Frequency caps, review extensions, display app install campaignsMay 4, 2016 by Ginny Marvin Version 11.4 is now available for download. Jane Jacobs’ Google Doodle marks 100th birthday of famous NYC community organizerMay Search Engine Land Source

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Updated: Google penalizes mobile sites using sneaky redirects

In October 2015, Google warned webmasters not to trick mobile users by redirecting them to an unsuspecting web site. Well, today, Google announced on Google+ and Twitter that they have been “taking action on sites that sneakily redirect mobile users to spammy domains.” Google issued a correction with Search Engine Land that they did not issue any new manual actions recently, that this post on Twitter was just to remind webmasters not to use sneaky redirects. Google wrote, “As mentioned in Webspam Report 2015, spam reports from users are an important part of our spam-fighting efforts. They often help us surface issues that frustrate users – like the trend of websites redirecting mobile users to other, often spammy domains.” Google added, “to combat this trend, we have been taking action on sites that sneakily redirect users in this way.” Sneaky redirects are never a good thing and Google has penalized web sites for directing the user to a Search Engine Land Source

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SEO Search Engine Optimization Is Stupid Easy With The Right Tools

SEO Search Engine Optimization Is Stupid Easy With The Right Tools Search Engine Optimimizaiton, also known as SEO can be very confusing and very challenging. If you watch my channel you know this is something I admittedly struggle with. My SEO skills with eBay, Amazon, and Youtube are awesome. On the other hand Google SEO and ranking websites is something I’ve always struggled with. I recently found a tool called SmartSERP. They offer a FREE 14 day trial. I decided to signup over the weekend and I’m over the top in love with the program. I’m still in my trial period but I’m fairly certain I’ll buy the basic program for a month and continue using it. I’ve signed up for SEO tools in the past but have either found them unimpressive, or too confusing to use. Most all of them basically require you to know the keywords your trying to rank for and then allow you to see how well your ranking. What I really love about SmartSERP is that all you have to do is plugin your website, and they will tell you all the keywords your ranking for, the monthly searches, and show you the link to your post. You can find terms you didn’t even know you were ranking for and with those areas which your already competitive you can even try to up your rankings further. I was surprised to find I’m ranking number 2 overall in Google for several search terms I would have never even thought to search. In this video I show you the backend of my SmartSERP account and show you for my RulesForRebels Blog some of the top terms I’m ranking for and how I plan on improving their ranking. Check it out!!!

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Content and SEO: Optimization from creation to conversion

By 2019, it is predicted that content marketing will become a $300-billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer’s journey is critical to the success of both content and SEO teams. Major search algorithm updates, such as Google’s Panda and Penguin, are focused on delivering users the highest-quality results and the most relevant content. Brands with a solid content marketing strategy — focused around people, process and technology — that also optimize for visibility across search engines are rewarded with increased search performance in the form of traffic, conversions and revenue. A major challenge for many organizations is optimizing content for search during the content creation process and then replicating it, at scale, across large websites and content management systems. The solution lies in creating and developing content that Search Engine Land Source

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Moz launches comprehensive keyword research tool “Keyword Explorer”

Moz, a leader in search and digital marketing tools, has officially launched their foray into keyword research. Dubbed “Keyword Explorer” (or KWE), the goal of the tool is to take users through the entire research process while providing metrics and scoring to aid users in their keyword selection. This tool has a few unique traits that may make it stand out over other offerings on the market: Spans the full keyword process Keyword Explorer starts in the discovery of keywords ideas and helps users filter the queries and prioritize them. Keywords can be added to different lists and categorized for quick sorting. Accurate data Thanks to the use of anonymized clickstream data from nearly one million real searchers, Moz estimates that the search volume range of the data has roughly 95 percent accuracy. Features unique (and modifiable) metrics From Opportunity scores (how many positions are available in the SERP) to Potential scores (a look at volume, difficulty, opportunity and importance), Keyword Explorer gives users Search Engine Land Source

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SearchCap: Google Trips app, Bing image search app & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz launches comprehensive keyword research tool ‘Keyword Explorer’May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. Content and SEO: Optimization from creation to conversionMay 3, 2016 by Jim Yu How can you ensure that your content creation efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact. With “Trips” app, will Google finally deliver a better travel experience?May 3, 2016 by Greg Sterling New Google travel effort promises to bring together a range of tools and capabilities. 60% of local SEOs are outsourcing more tasks in 2016 vs. 2015May 3, 2016 by Myles Anderson What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at Search Engine Land Source

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