Friday, 6 May 2016

On Page SEO Step by Step Optimization Tutorial 2016

On Page SEO Step by Step Optimization Tutorial 2016 On Page SEO Step by Step to learn and proper on page optimization of content in your web page and on page seo optimization to rank your website higher in the search engines. This On Page SEO Step by Step tutorial is here in details. 1. Determine Strategy for Keywords 2. List The Potential Keywords 3. Check Competition of Keywords 4 – Use keywords in title of the content 5 – Use keyword in Meta Tags & Description 6 – Use keyword in URL of the post. 7 – Use of Keyword in first and last Paragraph. 8 – Use Keyword in H1, H2, and H3 Tags… 9 – Content must be longer than 300 – 350 Words… 10 – Keyword Density must be between 2- 3 %. 11 – Keyword Must be used in Image alt tag of the post. 12 – You must use Canonical URL for the content. If you are using all on page seo optimization techniques to your blog then your post may be count as perfect on page optimization. Search Terms :- On Page seo tutorial, on page seo step by step.

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Thursday, 5 May 2016

Changing domain names in 2016: 10 easily overlooked steps that can save SEO

I help a lot of companies with the SEO aspects of their website redesigns and CMS migrations. As many webmasters know (or find out through hard experience), both redesigns and migrations can be catastrophic if not handled correctly. Unfortunately, you can run into many gremlins during a migration, from technical problems to botched redirection plans to dropping URLs. And when that happens, you can lose search equity, rankings and traffic. I’ve helped some companies that reached out to me after losing 60 to 70 percent of their traffic based on a botched migration. It’s not pretty, to say the least. But what about simply changing domain names? If you are just moving from one domain name to another, without a redesign or CMS migration, it must be much easier, right? Well, it is easier, but there are still things that can go wrong. And the more moving pieces are involved with your site, the more variables you need to Search Engine Land Source

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Son of Siri: Viv aims to go way beyond today’s digital assistants

Alexander Supertramp / Shutterstock.com There’s a confluence of technology advancements that are dramatically changing “search”: mobile, artificial intelligence, big data and natural language processing. From Siri and Alexa to Facebook M and Jibo, voice UIs and virtual assistants are the future. Ahead of its public unveiling on Monday, the Washington Post ran a story on next-generation virtual assistant Viv. Viv could be described as Son of Siri or Siri 2.0, with much more focus on AI and commerce. It’s built by the same people who launched Siri before Apple acquired it, including co-founder Dag Kittlaus. Believe it or not, Siri launched way back in 2009 with the goal of advancing the search experience using a natural language interface and delivering actionable/transactional results rather than a SERP. The Post article uses the example of ordering pizza from a nearby restaurant to showcase Viv’s conversational-transactional potential: “Get me a pizza from Pizz’a Chicago near my office,” one of the engineers said into his Search Engine Land Source

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SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain names in 2016: 10 easily overlooked steps that can save SEOMay 5, 2016 by Glenn Gabe Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them. The 7 deadly sins of content marketingMay 5, 2016 by Trond Lyngbø Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one? Google adds related topics to featured snippetsMay 5, 2016 by Barry Schwartz Google is now showing extended featured snippets for some queries, which should not surprise Search Engine Land Source

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Wednesday, 4 May 2016

Four steps to finding the right digital agency

The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? “Follow Four Steps to Finding The Right Agency” from Gartner for Marketers is your guide to conducting a successful agency search. Use it to increase your likelihood of finding the right agency partner and ensuring mutual success. Visit Digital Marketing Depot to get your copy. The post Four steps to finding the right digital agency appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google rich snippet spam, AMP report & Bing ads data

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops product rich snippets from airline pricing websitesMay 4, 2016 by Barry Schwartz Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to show product rich snippets in the search results. Bing Ads makes it easier to segment performance data like time of day and device May 4, 2016 by Ginny Marvin The feature is now live in all accounts. Google updates the AMP report in the Google Search ConsoleMay 4, 2016 by Barry Schwartz Five months after launching the AMP error report in the Google Search Console, Google has updated the report to make it easier to spot errors. AdWords Editor update: Frequency caps, review extensions, display app install campaignsMay 4, 2016 by Ginny Marvin Version 11.4 is now available for download. Jane Jacobs’ Google Doodle marks 100th birthday of famous NYC community organizerMay Search Engine Land Source

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Updated: Google penalizes mobile sites using sneaky redirects

In October 2015, Google warned webmasters not to trick mobile users by redirecting them to an unsuspecting web site. Well, today, Google announced on Google+ and Twitter that they have been “taking action on sites that sneakily redirect mobile users to spammy domains.” Google issued a correction with Search Engine Land that they did not issue any new manual actions recently, that this post on Twitter was just to remind webmasters not to use sneaky redirects. Google wrote, “As mentioned in Webspam Report 2015, spam reports from users are an important part of our spam-fighting efforts. They often help us surface issues that frustrate users – like the trend of websites redirecting mobile users to other, often spammy domains.” Google added, “to combat this trend, we have been taking action on sites that sneakily redirect users in this way.” Sneaky redirects are never a good thing and Google has penalized web sites for directing the user to a Search Engine Land Source

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