Bing Ads to support Expanded Text Ads: Shows new ads creator UI

Bing is embracing Expanded Text Ads, the longer text ad format that Google is currently testing and plans to roll out in the coming months. On its quarterly API call, Bing Ads program managers announced Tuesday that it will be supporting ETAs, which means advertisers that advertise on both Bing and Google won’t have to straddle the new and old world of text ads for long. Instead of a 25- to 71-character format on Bing, ads will expand to a 60- to 80-character format with two 30-character headlines and 80 characters for ad text. The Path (aka display URL) has options to include two descriptive words in a sub-directory-like format after the domain. Here’s a look at what the ad creation interface will look like with ETAs in Bing Ads. Bing Ads says it is working with tool providers and API partners to ensure they will be ready to fully support ETAs by the end of the summer. The Bing Ads web UI and Search Engine Land Source

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SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads to support Expanded Text Ads: Shows new ads creator UIJun 7, 2016 by Ginny Marvin Advertisers will be able to run AdWords’ new longer text ad format on Bing, too. Bing Ads now accepting signups for Shared Budgets pilotJun 7, 2016 by Ginny Marvin Automatically redistribute budget across multiple campaigns. Link building outreach: preparation meets persuasionJun 7, 2016 by Andrew Dennis Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. How to audit canonicalization and ensure it helps, rather than hinders, your rankingsJun 7, 2016 by Brian Harnish Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them. Google tests gray background Search Engine Land Source

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Bing News PubHub, a portal for news publishers to submit their sites for consideration

Bing announced a new portal named Bing News PubHub at pubhub.bing.com. At the Bing News PubHub, publishers can submit their news sites to Bing for consideration of inclusion in Bing News, which is syndicated in front of Windows 10 users through Cortana and in front of Outlook users through Outlook News Connector, in the Bing mobile apps on iOS and Android and other places. To get your site included, first you need to ensure your site follows and complies with the Bing Webmaster Guidelines. Then you need to verify your site in Bing Webmaster Tools. Bing says they will judge your news site based on the following criteria: Newsworthiness: Report on timely events and topics that are interesting to users. Content that doesn’t focus on reporting, such as how-to articles, job postings, advice columns or product promotions, is not considered newsworthy. Similarly, content that consists strictly of information without including original reporting or analysis, such as stock data and weather forecasts, Search Engine Land Source

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SearchCap: Google on Crooked Hillary, AdWords with Salesforce & Google mobile tests

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it’s not deliberately filtering “Crooked Hillary” suggested search to favor ClintonJun 4, 2016 by Danny Sullivan Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to do something similar for Clinton, raising questions. Google launches AdWords conversion data import solution for SalesforceJun 6, 2016 by Ginny Marvin Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners. Google tests new look for “people also search for” featureJun 6, 2016 by Barry Schwartz Google has been caught testing a new interface again in the mobile search results. This one is around the “people also search for” search feature. Review improvement strategies for franchise and multi-location companiesJun 6, 2016 by Brian Patterson With local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes Search Engine Land Source

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SEMPO announces its newly elected Board of Directors & Officers

SEMPO has announced its newly elected Board of Directors and officers for 2016 through 2018. Mike Grehan, CMO at the digital marketing agency Acronym, was re-elected as Chairman, and Mike Gullaskin, who serves as iProspect’s COO, was named President. “Congratulations to the new SEMPO Directors,” said Grehan in the release announcing the search marketing association’s new board members. “Thanks to the outgoing Directors for their service and contributions, and to my fellow Board members for their expression of confidence in re-electing me Chairman.” According to SEMPO’s list of officers, Grehan will also serve as the organization’s VP of programming. Here is the full list of SEMPO’s Officers and its newly elected Board of Directors: SEMPO Officers: Chairman: Mike Grehan President: Mike Gullaksen Secretary/Treasurer: Mike Corak Sponsorship VP: Christie Reed Membership VP Mike Bonfils Programs VP: Mike Grehan Research VP: Mark Engelsman Education VP: Chris Boggs SEMPO Cities VP: Krista LaRivière SEMPO Board of Directors: Chris Boggs, CEO/Founder, Web Traffic Advisors, LLC Michael Bonfils, International Managing Director, SEM International Mike Corak, VP/GM, DAC Group Marc Engelsman, Director, Search Engine Land Source

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Is your SEO data steering you wrong?

With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance? As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set up properly and managed correctly for accuracy. Here is how to do it. Attribution Attribution has been one of online marketing’s biggest challenges. Who gets the credit for a conversion when there are so many different touch points along the path to purchase? Is last click the right way to look at things? How about first click? Some brands choose first click, while some agencies look at last click. Some even have complex attribution models which give partial credit to different touch points. We need to come to a mutual agreement with our clients on what attribution model we are Search Engine Land Source

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Graphic Design Tutorial: Web design, creative side

Graphic Design Tutorial: Web design, creative side This video talks about some creative choices you can make in keeping with web-design best practices. In this video I referenced http://www.thefwa.com Follow me on Twitter, https://twitter.com/ShawnCBarry Check out my other videos for more, at http://youtube.com/UltramanToronto http://ift.tt/1ogdhO7

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