Android launcher and search engine Evie “reimagines” the mobile homescreen

Evie CEO and former Amazon engineer David Zhao insists that his company isn’t trying to replace or compete directly with Google. What Zhao and his team say is that they want to re-imagine the Android homescreen. As a practical matter this means overcoming the current fragmentation in the mobile ecosystem between apps and the mobile web and among apps. The company wants to speed content discovery and task completion (i.e., reservations, tickets), whether on the mobile web or in apps. In some ways Evie tries to emulate Apple Spotlight Search as an app launching tool for Android. Zhao explains the company’s philosohy in a blog post: We believe the core solution to this app proliferation and fragmentation problem lies in understanding the relationships between apps, services, and content on mobile. We want to provide people with a direct path to what they want, when and where they want it — without toggling between multiple apps. In development for about 18 months, Evie indexes Search Engine Land Source

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Search in Pics: SEO robots, Google fish tank & a koala

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A Google fish tank: Source: Twitter YouTube Kids furniture: Source: Google+ Google sticky buns in a jar: Source: Twitter SEO robot wars: Source: Twitter Google’s Gary Illyes with a Koala: Source: Twitter The post Search in Pics: SEO robots, Google fish tank & a koala appeared first on Search Engine Land. Search Engine Land Source

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How to prepare for AdWords’ expanded text ads and device-based bidding

By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming to AdWords include expanded text ads and the ability to bid by device. Many articles have been written about what these updates mean for advertisers, but today I want to focus on how you can prepare for these changes. Before I begin, I want to emphasize that the strategies outlined are theory-based, rather than tried-and-true methods. Similar to when Enhanced Campaigns rolled out, advertisers face a certain unknown. Based on what we know of AdWords and our experience, these strategies are logical, but we won’t know the true impact until all updates are fully rolled out. Expanded text ads With the move to double headlines and longer descriptions, the way text ads will need to be written has changed. In fact, every text ad in all campaigns will eventually need to be written utilizing the new format. Search Engine Land Source

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SearchCap: Bing News PubHub, AdWords features & ranking tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News launches PubHub, a portal for news publishers to submit their sitesJun 7, 2016 by Barry Schwartz Bing News has launched their Bing News PubHub, a place to submit your site to Bing News for inclusion. 5 contemporary strategies that help improve your rankingsJun 8, 2016 by Pratik Dholakiya The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016. 10 ways to get ready for the new AdWordsJun 8, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes. Two tried and true methods to make social media impact SEOJun 8, 2016 by Dan Bagby While Search Engine Land Source

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Apple gets into the SEM business with paid-search for app developers

Apple is getting into the paid-search business. At next week’s WWDC, according to a report in The Verge, the company will unveil paid-search ads for the App Store. It’s also going to introduce a new app-subscription revenue sharing model. The App Store SEM possibility was first raised in a Bloomberg report in April. The actual product launch will come in the fall, but developers are being invited to join the beta today. According to copy on the Apple site: Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy. Paid search ads could certainly help solve the app-discovery problem for iOS developers. There’s no information so far on Search Engine Land Source

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Phoebe Snetsinger Google doodle marks 85th birthday of famous bird watcher

Today’s Google doodle honors the renown birder Phoebe Snetsinger. The colorful, animated image includes Snetsigner with her binoculars, and five of her most notable finds: the blackburnian warbler, red-shouldered vanga, village weaverbird, eastern bluebird, and red-capped manakin. According to the Google Doodle Blog, Snetsinger traveled around the world to witness a number of obscure birds. She saw a total of 8,393 bird species – the highest count of any other birder in the world at that time. Sometimes it takes dire circumstances to compel us toward action. Phoebe Snetsinger, who would have been 85 years old today, became the world’s most prolific bird-watcher — a feat she achieved by surmounting tremendous odds.Google Doodle Blog Designed by animator Juliana Chen, the doodle leads to a search for “Phoebe Snetsinger” and includes a sharing icon to share on social pages. Google says Snetsinger didn’t come to birding until 1981 after she had been diagnosed with cancer. The post Phoebe Snetsinger Google doodle Search Engine Land Source

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Organic Search Engine Optimization Tips

Organic Search Engine Optimization Tips ​LINK – http://ift.tt/1XFvmfs Hello once again and welcome to our latest video tutorial on organic search engine optimization tips. When I first started out online I had a real headache when it came to attracting visitors to my site. I thought my blog was decent enough ( although looking back…it probably wasn’t! ) but the few visitors I got there seemed to jump off the page as soon as they arrived! You notice I said ‘few visitors’ in that last statement – well this was the real problem. I had no real concept on search engine optimization…so I decided to go out and educate myself a bit on the subject. So I did – I managed to fill myself with an avalanche of misinformation and I ended up with nothing more than a headache. You see – SEO isn’t actually that difficult! There are thousands of marketers out there who would have you think there’s a mountain of techniques to get your head around…but there’s not! Search engines ( Google in particular ) don’t want to see your SEO efforts blatantly put in front of them – they only look for slight indicators! So in this relatively short video tutorial we will be showing you the SEO factors you should be concentrating on. Don’t worry, there’s only 5 of them and they are all newbie friendly. Don’t believe the hype guys – anyone can get to grips with search engine optimization and succeed.

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