Many of the SEO Tools you will see in the following video can help understand how Google and the other Search Engines think of your site. The tools can also trick you into believing inaccurate things about your website. In the video, I give an example of a BIG mistake that a client made that […] Dallas SEO Geek source article
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Machine learning for large-scale SEM accountsJul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. Help! I just launched a new website and my search rankings tanked!Jul 1, 2016 by Will Scott Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. How to maintain content marketing focus in long-running SEO programsJul 1, 2016 by Derek Edmond Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Search in Pics: Android Nougat statue, John Kerry in self driving car & a Google chandelierJul 1, 2016 by Search Engine Land Source
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Bing wants to pull more users via its homepage, and is using trivia to do it. Last month, the site began posting trivia questions in place of “hotspots” on Bing.com. The trivia questions relate to Bing’s image of the day and display when you hover over the graduation cap icon now showing on the homepage. Answering the trivia question will launch a three-question quiz at the top of a search results page for whatever the correct answer is. The quiz interface lists the correct answer, further info on the topic and the option to answer the next question. In addition to the daily quizzes, Bing also has a weekly news and trends quiz that it posts on Fridays which can be found in the “Popular Now” carousel that runs across the bottom of its homepage. Bing Rewards members can earn credit by taking the quizzes, and quiz scores can be shared on social sites. Senior managing editor Kristen Kennedy Search Engine Land Source
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How Important is Source Code to Search Engine Optimization? Steve Wiideman, an SEO Expert in the Orange County, California area says source code plays an important role in a search engine optimization campaign. Mainly because the amount of code and content a web page contains impacts the LOAD TIME of the page, thus impacting the user experience (something Google definitely doesn’t want to happen). Learn what you can do to reduce the amount of source code on your website in this video by Search Engine Optimization Expert Steve Wiideman.
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A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a two-plus year run. The presentation outlined preparation and research, steps in execution, performance measurement, and communication to teams. Our goals have been aggressive, requiring a high level of organizational effort, analysis, and internal motivation to remain focused. Take note of the last goal we set out for the program: 250 content marketing assets. A mix of emotions ran across the audience member’s faces, ranging from disbelief to affirmation. While hopefully, I provided compelling steps and tactics for realizing success (we have exceeded all of these goals), it is the last component of that presentation that I wanted to focus on here. Ongoing communication is critical to maintaining a successful SEO-centric content marketing program (or any digital marketing program). It is even more important when an organization is entrenched in the day to day execution of tactics, and perhaps results have yet Search Engine Land Source
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Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch. Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website. Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years as the owner of an SEO and online marketing agency. Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away Search Engine Land Source
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A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will talk about how concepts from machine learning could potentially be applied to help with the efficiency part. I’ll use keyword categorization as an example. To paraphrase Steve Jobs, a computer is like “a bicycle for the mind.” The generally understood meaning of this statement is that, in the same way a bike can increase the efficiency of human-powered locomotion, computers can increase human mental productivity and output. With the existentialism out of the way, let’s get to something tangible — we’ll explore here how relevant/valuable it could be to try and automate the process of placing new keyphrases into an existing campaign. What do we mean by machine learning? As Search Engine Land Source
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