SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics

At SMX Advanced 2016 in Seattle, Adria Kyne, SEO Manager (North America, Australia, and New Zealand) for Vistaprint, gave a presentation on doing search marketing testing — or any kind of marketing testing — that provides valid results. Kyne made the point that by not understanding the importance of validity of sample size, we often end up unintentionally lying to ourselves, and we may actually “prove” the opposite of what we think our tests are showing. Adria Kyne, Vistaprint Common problems with marketing testing We need to start with understanding the point of our testing: We want to know what is really happening when people visit our site. We want to be sure we can use the results to predict likely future behavior. We also need to understand the basics of hypothesis testing: We want to know if the variation we are testing is better, worse or the same as the original. We don’t want to see a positive outcome that isn’t really there (a false positive, or Type I error). We don’t want Search Engine Land Source

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Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia

Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. Firstly, those in the United Kingdom, Canada & Australia will now have access to Keyword Planner. Secondly, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based off of product categories. Keyword Planner was launched last year and was only available for folks within the United States. Now those in the United Kingdom, Canada & Australia will find Keyword Planner under the ‘Tools’ navigation element in their accounts. Users will also have the ability to show targeting options such as cities, states/provinces and will pull historical search statistics across all of these locations. Stats include average monthly searches, competition, suggested bids, ad impression share and traffic estimates. With this new change the Campaign Planner tool will be removed from the Tools tab as it is being replaced by Keyword Planner. The enhancement to suggesting keywords within Keyword Planner Search Engine Land Source

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SearchCap: Bing ads Keyword Planner, SEO dirt & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process. SMX Advanced recap: Lies, Damn Lies, and Search Marketing StatisticsJul 7, 2016 by Mark Traphagen Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint’s Adria Kyne at SMX Advanced. SEO is as dirty as everJul 7, 2016 by Patrick Stox Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories. Making your content perform beyond just SEOJul 7, 2016 by Janet Driscoll Miller Content that generates traffic is great; content that generates leads and Search Engine Land Source

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Google test removes the estimated number of search results

Google seems to be testing removing the estimated number of results found for a specific search query from the top of the search results. Typically, when you do a search on Google, Google will show you the “about” number of results Google found that matched that query. Google is testing removing that on some of their user interface tests. Derek Edmond shared screen shots with me on Twitter showing how it was removed from his view. Here is how it should look, with the estimate count: Here is how it looks without it: Google is constantly testing new interfaces, so it is unclear if Google will decide to remove this in the future. Google has told us that these estimates are just estimates and should not be used for accurate reporting. The post Google test removes the estimated number of search results appeared first on Search Engine Land. Search Engine Land Source

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Google expands Now on Tap to translate app screens, discover button & barcode scanning

Google has announced they’ve added a few new features to the Now on Tap service. Google Now on Tap lets Android users bring Google search features to any screen they are looking at with the tap of a button. The new features include the ability to translate text on any page/screen, a new discover button to learn more about what is on your screen and a search by scanning QR codes and bar codes in Search by Image. Translate with Now on Tap Google Now on Tap now lets you translate text on any screen you are viewing. It can be within any app or webpage. Long-press the home button, tap the “Translate this screen” button, and it will translate it instantly for you. This works for phones with their language set to English, French, Italian, German, Spanish, Portuguese and Russian. Here is a screen shot: Discover button with Now on Tap You can now tap the “Discover” icon with Google Now and Search Engine Land Source

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SearchCap: Google Now on Tap, estimated numbers & bids

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. Google test removes the estimated number of search resultsJul 6, 2016 by Barry Schwartz Google is now testing dropping the estimated number of results from the top of the search results. What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)Jul 6, 2016 by Joy Hawkins During this SMX Advanced session, panelists discussed what SEOs need to know about Google’s Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recaps. Do you really know how much you’re bidding?Jul 6, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys shares a handy AdWords script that generates a Search Engine Land Source

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SEO Dasar: Pengertian Search Engine Optimization dan Gunanya

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