KPIs for SEO: measuring SEO success

Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO with an early warning system if something is not moving the needle as expected. KPIs also provide a means to illustrate success to your clients (or company higher-ups if you’re in-house). Typical SEO KPIs like keyword rankings and metrics from tools like Moz or Majestic SEO may be useful for you, but the clients you serve want to see an increase in sales and leads — not simply improved positions and hikes in Domain Authority. In this post, I’ll take a look at how you can use KPIs to better track success and improve results of your SEO campaigns. And possibly Search Engine Land Source

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Take the guesswork out of marketing automation technology

More marketers are implementing marketing automation to maximize the value of their data, improve engagements and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The “Marketing Automation Simplified” guide from Oracle offers an introduction to the 5 Tenets of Modern Marketing and breaks down the tips marketers need to automate and optimize. Visit Digital Marketing Depot to read this easy-to-digest guide. The post Take the guesswork out of marketing automation technology appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Olympics Google logo, SEO KPIs & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: KPIs for SEO: measuring SEO successAug 5, 2016 by Marcus Miller Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. Search in Pics: Suicide Squad at Google, indoor gazebos & Fiber installerAug 5, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A Google Fiber installer: Source: Twitter Google Japan Top Contributor meetup: Source: Google+ Suicide Squad at […] Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile appAug 5, 2016 by Amy Gesenhues The free gaming app, Search Engine Land Source

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Blogger Blogspot SEO Tutorial For Beginners 2015 – How To SEO Blogger – Powerful Tips & Tricks

Blogger Blogspot SEO Tutorial For Beginners 2015 – How To SEO Blogger – Powerful Tips & Tricks If you like using the Google Blogger Blogspot platform over WordPress, but still want to be able to have your Blog as SEO or search engine friendly as possible you need to use these new Blogger features to make your blog easier to find by search engines. Even a beginner can do these tips and tricks no coding required and no messing with the coding on your template. These are quick easy things to do, will take you less than 5 minutes to do all three of these things and these are powreful SEO tools. This video shows you step by step what to do. If you enjoy the video please give a thumbs up and share on Facebook or Twitter so others can SEO their Blogger blogs. So much focus seems to be on WOrdpress these days, people neglect blogger so here’s some blogger tips for you.

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How to get the old Google Keyword Planner volume data

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine Land reported on the anomalies and asked Google about it but didn’t receive a response at the time. Ginny Marvin speculated, and now an AdWords representative has confirmed, that this was caused by close variants. @tanestis Hi there, terms that are close variants of each other will show the same volumes within the Keyword Planner. -Mitch — Google AdWords (@adwords) July 21, 2016 Many people and tools are overestimating search volume by adding together the results that AdWords Keyword Planner has already grouped, effectively doubling or tripling volume estimates. If you’re like me, you want to see more data, not less. You want to be able to determine which version of a keyword you want to target. You know that even small changes to a word can mean huge changes to intent and value. How do we get our data back? Using Ginny’s Search Engine Land Source

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Google app now delivering restaurant reviews & best-of lists for local searches

Google announced today that food- and drink-related local search results via its app will surface restaurant and bar reviews, as well as any “best-of lists” that name the location. Starting today in the US, when you search on your Google app for the best spots to eat and drink, you’ll have access to reviews from top critics and best-of lists from reputable publishers. Google’s Inside Search Blog Google included the following screen captures to illustrate how the content is displayed within its app: For anyone traveling to NYC, Google’s announcement includes a number of tips for finding the city’s “must-try” food and drink places: Never miss a “must-try” with Google Search. The post Google app now delivering restaurant reviews & best-of lists for local searches appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Gboard update, Google local reviews & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google app now delivering restaurant reviews & best-of-lists for local searchesAug 4, 2016 by Amy Gesenhues Released today in the U.S., Google says food and drink related searches will now return reviews from top critics and include best-of lists. How to get the old Google Keyword Planner volume dataAug 4, 2016 by Patrick Stox Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. Gboard gets first major update with internationalization, smart GIF suggestions & custom keyboardsAug 4, 2016 by Barry Schwartz Google upgrades their iOS keyboard, Gboard, to roll out to five new languages and adds more GIF support. Google My Business drops ability to edit business description fieldAug 3, 2016 by Barry Schwartz Your Google local profile description field can now only be edited Search Engine Land Source

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