Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how to use it more effectively for campaign planning. I’m sure there are Keyword Planner power users out there, but I’d like to think I use the tool the way most people do. That is, I get keyword ideas and a sense of CPCs to be able to make a rough budget estimate, maybe do some slicing and dicing based on geotargets and devices. If you do more than that, congratulations, you’re a power user in my mind. If you are like me, Google wants to show us how to get more out of the tool, starting with an AdWords Community post published Thursday. “We’ve heard your feedback that this limited view of search volume makes it difficult to plan new Search Network campaigns. In these cases, we recommend Search Engine Land Source

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Google’s premium-level Ad Grants program no longer accepting applications

Google appears to be winding down the premium offering of its Ad Grants program for non-profits. The following message stating, “The Ad Grants team is no longer accepting Grantspro applications,” appeared within the past 24 hours on the Ad Grants support page for the program. The Grantspro level of Google Grants offered eligible non-profits a monthly budget of $40,000, or a daily spend of up to $1,315, on free AdWords search advertising. The regular Google Grants program offers $10,000 monthly budgets for qualifying non-profits. To be eligible to get to the Grantspro level, companies at the $10,000 a month level had to be hitting a $330-per-day spend cap, or $9,900 in two of the last six months, while maintaining an average click-through rate of at least 1.0 percent. The CPC cap for Google Grant recipients is $2 per click. It’s not clear why the Grantspro program has stopped taking applications, but it’s not the first time Google has put a moratorium Search Engine Land Source

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SearchCap: Google forecasting, SEO analytics & RFPs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data from AdWords Keyword Planner? Use the forecasting tools, says GoogleSep 1, 2016 by Ginny Marvin A step-by-step look at getting more granular estimates from Keyword Planner. Fixing historical redirects using Wayback Machine APIsSep 1, 2016 by Patrick Stox Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API. The dust has settled on AdWords expanded text ads. What now?Sep 1, 2016 by Jason Puckett Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords Search Engine Land Source

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SEO Reporting, The Best Reports for Search Engine Optimization

SEO Reporting, The Best Reports for Search Engine Optimization This video was inspired by a blog post: http://ift.tt/1IIGX13 In this video, we learn about SEO reporting. These are the search engine optimization reports that your boss wants to see. They are also the reports that can help you maximize your SEO efforts the most.

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Local citations are dead; long live local citations!

In June, we published a large statistical study on how Google’s local algorithm works. The study data suggested that citations did not appear to correlate with good local rankings. Seems like just yesterday local search guru David Mihm called out that local citations were in fact the new link. The TL;DR was that Google was likely using mentions of a business’s information on “local documents,” which Google’s patents defined as documents that are: associated with a particular geographic area […]. A document that relates to a business listing, for example, can be considered a local document because it is associated with the particular address of the business. […] A document … may mention a business at the location, the address of the business, and/or a telephone number associated with the business. In the early days of Google Places/+Local/My Business, it was likely helpful for Google to use local citations as a partial proxy for links, as most local businesses had few or Search Engine Land Source

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Getting started with webinars

This guide from ON24 offers you insights into the steps of putting together a webinar, from identifying your audience through critiquing how your webinar went. Learn how to plan an effective webinar, promote your event, create compelling webinar content and evaluate your success using hard statistics. You also find out what kind of technology platform you can use to make your webinar as effective as possible. Visit Digital Marketing Depot to download this martech guide, “Webinars for Dummies.” The post Getting started with webinars appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google real time carousel, In Apps search & AdWords sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google introduces the ‘search live coverage carousel’ for real-time indexing & search resultsAug 31, 2016 by Barry Schwartz Is this the real time Google indexing API? Google is now piloting the search live coverage carousel which is powered by AMP and Atom. Google’s mobile-friendly label has now been removed from the search resultsAug 31, 2016 by Barry Schwartz Google officially says goodbye to their mobile-friendly label this morning. The mobile-friendly label no longer shows up in the search results. Account-level sitelink extensions coming to AdWordsAug 31, 2016 by Ginny Marvin The new feature is currently rolling out. Billions served: PC search is down but query volume is way up for GoogleAug 31, 2016 by Greg Sterling Mobile searches now constitute between 50% and 60% of queries in the US market. Google launches ‘In Apps,’ a way to find content within apps Search Engine Land Source

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