Introduction to Search Engine Optimization (SEO) Certification Training

Introduction to Search Engine Optimization (SEO) Certification Training Search Engine Optimization (SEO) is a technique which helps increasing the visibility, rankings and relevance of the websites in search engine results. Simplilearn’s SEO training enable participants to improve the visibility of the websites and escalate traffic with the proper usage white hat ethical SEO practices. Learn more here: http://ift.tt/2dUkzua Statistics from Naukri.com show that, over 16,000 Web Marketing posts remain vacant in India and employers are looking for worthy candidates As the field of SEO marketing and the skilled SEO practitioners become more and more sophisticated, SEO job seekers are in fierce competition to rise to the top of their field. An SEO certification can give participants the credibility which they need to stand above the rest For more updates on courses and tips follow us on: – Facebook : http://ift.tt/1qm5Oyf – Twitter: https://twitter.com/simplilearn Get the android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0

The post Introduction to Search Engine Optimization (SEO) Certification Training appeared first on ocston.org -- Great Info about SEO.

Learn Adobe Photoshop CC for Web Design | Complete Photoshop Tutorial for Beginners

Learn Adobe Photoshop CC for Web Design | Complete Photoshop Tutorial for Beginners Photoshop is one of the best and must have tools to design stunning websites, so learn it with this free Photoshop Web Designing Tutorial! I have been using Photoshop since version 3 and every time it gets better and better. I have created litterally thousands of designs and over that time I have found that there are number of key skills and tools us web designers use in almost every design. This is why I created, along with the team at Web Courses, a series of screencast tutorials ideal for beginner web designers who wants to Learn Web Design with Photoshop. 1. The Power of File and New In this lesson, you will learn how to open a new document and apply the settings you need to set up before you start designing in Photoshop. 2. Changing, Using and Installing Brushes A look at paintbrushes. The different types of brushes that you can use as well as installing some new brushes, so you can do some really nice affects on your design. 3. The Key to Custom Shapes Shapes is something we use a lot when we’re designing a web page. It’s used to make the layout and lots of other elements on the screen. We get used to this really useful tool in this lesson. 4. The Core of Photoshop, Layers and Groups Layers are the most important part of Photoshop, as they allow you to make changes to specific areas on the screen. You can further group these layers together to make it more manageable when you’re designing. 5. The Shortcuts to Moving and Resizing In this lesson we’re going to be looking at how to move layers around the screen and how to resize them using the free transform tool, something you will use a lot in your designs. 6. Getting the Most from Zooming and Panning We are going to look at how to look around your design and see the details by using the zoom tool. So in this lesson we look into two very important features of using Photoshop daily, zooming and panning. 7. Creating Cool Effects with Blending Modes Blending modes are when you have two layers interacting with each other and effects are different things you can apply to single layer, things like shadows, inners shadows, gradients etc. 8. Text, Love it or Hate it Texts are one of the trickiest things in Photoshop, reason being that its not really made to do it. So in this lesson, we’re going to find easy ways to work with Photoshop and texts. 9. Clean Web Page Design using Photoshop We are going to be creating a webpage design in Photoshop. We are going to use grids to organize everything and get things in line and various other tricks to make the perfect web page. Visit http://ift.tt/S6uI5h for best courses like this! Blog: http://ift.tt/2dNv9am Facebook: http://ift.tt/2cVnMrr Pinterest: http://ift.tt/2dNtOQU Google plus: http://ift.tt/2cVmUDh; Twitter: […]

The post Learn Adobe Photoshop CC for Web Design | Complete Photoshop Tutorial for Beginners appeared first on ocston.org -- Great Info about SEO.

Wanted: session ideas for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place March 21–23, 2017, in San Jose. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolutely best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention. We’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60 to 90 minutes in length and feature two or three speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own points of view, opinions and suggested tactics. You can let us know if you’re interested in speaking or would just like Search Engine Land Source

The post Wanted: session ideas for SMX West appeared first on ocston.org -- Great Info about SEO.

Google Home responding with featured snippets

Yesterday, Google announced the debut of Google Home with Google Assistant, an Amazon Echo competitor with really awesome hands-free search. One of the neat and expected parts of Google Home is how it uses featured snippets, knowledge graph and structured data to answer your voice queries. Danny Sullivan was able to play with it in person, and he shared two videos of how Google Home answers more complex questions. The first question was “How do you get wine stains out of a rug?” Google Home responds, “According to Patch, Mix one-quarter teaspoon of liquid dishwashing detergent with four cups of lukewarm water …” Here is the video snippet of this in action: Google Home will use Featured Snippets for answers. Source credited but not like getting a click #MadeByGoogle https://t.co/ZLMqVwHpvc http://pic.twitter.com/GkE7n3kovb — Danny Sullivan (@dannysullivan) October 4, 2016 The second question Danny captured was “What’s the most valuable stamp in the world?” Google Home responds, “According to Mashable, ‘World’s Most Valuable Stamp’ Search Engine Land Source

The post Google Home responding with featured snippets appeared first on ocston.org -- Great Info about SEO.

Google My Business testing advanced verification process for spammy map categories

Mike Blumenthal got word from Google that they are now testing what is called “advanced verification” in the San Diego region for the locksmiths and plumbers. This is aimed at those two industries specifically because they tend to see a lot of spam in the Google Maps and local results. In fact, the advanced verification is being outsourced to a third-party company named Pinkerton. Pinkerton is a security risk management company that verifies employees and companies before you do transactions with them. Google is asking locksmiths and plumbers in San Diego to go through this “advanced verification” process. They have until November 10 to respond and will hear back within two weeks if they pass the verification. If they do not pass or do not respond, Google will remove their listing. Mike Blumenthal said: The process is a lightweight version of the vetting that is done during the Home Services process that looks to verify the actual existence of the service Search Engine Land Source

The post Google My Business testing advanced verification process for spammy map categories appeared first on ocston.org -- Great Info about SEO.

SEO optimization – on-site search engine optimization presentation

SEO optimization – on-site search engine optimization presentation http://ift.tt/2dOl4d6 – Do you want to know onsite SEO factors? You can learn about SEO optimization from this video presentation. – Do you want to know more about how can WEBIGE help your business? Please visit us at http://www.webige.com and subscribe to our video channel for more tutorials on SEO and web development. Main ideas from this presentation. – When talking about onsite search engine optimization, first things you need are good keywords. – Sufficient page text — When we talk about SEO, more text is better. You should have at least 500 words on every page. – Original Page Text — Pages that are too similar to other pages on your site may be filtered out by the search engines. – Unique Page Title — Each page on your site should have a unique title based on the pages content and your most important keywords. – Unique Page Title — Each page on your site should have a unique title based on the pages content and your most important keywords. – Unique Meta Description — Each page on your site should have a unique meta description based on the pages content and your most important keywords. – Unique Meta Keywords (doesn’t do much good, but it doesn’t hurt either) — Each page on your site should have a unique meta keywords based on the pages content and your most important keywords. – Keyword repetition in page text. Keywords and keyword variations should be used frequently on the page. Don’t get carried away, make sure the page is still comfortable for your visitors to read. – Keyword emphasis in page text — Use heading html tags and bold to tell the search engines what you think are the most important words on your page. – Keyword placement in page text — Be sure the first and last paragraphs on your page include your major keywords. – Alt tags — Search engines cannot read an image. Tell them what the picture is about. Images should be relevant to text. – Site maps and RSS Feeds. Small and relatively static sites with good navigation usually don’t need too much more for Google to find the pages. For bigger websites we recommend using site maps and Google webmaster tools.

The post SEO optimization – on-site search engine optimization presentation appeared first on ocston.org -- Great Info about SEO.

SearchCap: Offline call data, AdWords budget creep & AMP fire hose

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Allstate: offline call data improved SEM performance and the customer experienceOct 3, 2016 by Greg Sterling Company generated increase in quality calls and lowered customer acquisition costs. 3 mysterious and scary ways AdWords budget creep can happen to youOct 3, 2016 by Pauline Jakober Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. How mobile has changed the way we search, based on 10+ years of eye-tracking studiesOct 3, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies. Google opens the AMP fire hoseOct 3, 2016 by Barb Palser Columnist Barb Palser believes Search Engine Land Source

The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on ocston.org -- Great Info about SEO.