Search Engine Optimization Secret – Google Local Business Center – SEO Tip

Search Engine Optimization Secret – Google Local Business Center – SEO Tip http://ift.tt/1zSo3nK Google Local Business Center is a Search Engine Optimization secret that can get your business listed at the top of Google virtually overnight. Carbonated Interactive’s Chief Fizz Wiz, Geoff Small, shows you how you can use Google Local Business Center to put yourself ahead of the competition. If your customers are local or regional, Google Local Business Center might be the most important method of online advertising for your business. Carbonated Interactive is a internet marketing & web design company located in Hamilton Ontario and near Canada’s business hub of Toronto. Geoff Small is an internet marketing expert, web designer and search engine optimization specialist.

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Local SEO now has an organic ROI tracking method

The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if we are not paying for advertising, it is difficult to uncover ROI and make a case for investing in local search optimization. Proving value of local listing optimization efforts for a brick-and-mortar location is really limited to the boundaries that are already established. These boundaries include access to solely what is offered within the Google My Business (GMB) platform, Bing Places, Yext, MozLocal and other local listing platforms we use to gauge performance and analytics. Rarely within these platforms are we able to measure the impact that optimizing a local listing had on delivering a monetary, in-store conversion. However, just recently, Yext announced a partnership with Uber that will set Search Engine Land Source

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Search in Pics: Google nougat, donut board, AdWords lollipops & Yahoo cookies

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google AdWords lollipops: Source: Instagram Google donut board: Source: Instagram Google nougat logo: Source: Instagram Yahoo & Google cookies: Source: Instagram Google gender neutral bathroom sign: Source: Instagram The post Search in Pics: Google nougat, donut board, AdWords lollipops & Yahoo cookies appeared first on Search Engine Land. Search Engine Land Source

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Results from the Local SEO Ranking Factors Study presented at SMX East

The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President) explored the results of their recent study analyzing and prioritizing ranking factors that affect local search. Unlike many studies that simply summarize search marketing experts’ opinions, the Local SEO Guide study took actual quantitative data as input. Leibson and Shotland teamed with competitive intelligence tool maker Places Scout and statisticians from the University of California, Irvine. By partnering with the University’s Center for Statistical Consulting, they ensured the study results were independent and withstood objective statistical analysis. Their presentation, entitled “Reverse Engineering Google’s Local Search Algorithm,” highlighted the main findings of their study. It is important to remember that the results of the study reveal correlations, not causations. The study identified characteristics of sites that ranked well; it does not definitively say these characteristics are ranking factors. The study assembled data from over 100 different ranking factors, Search Engine Land Source

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Buying Viv, Samsung makes its “me too” virtual assistant play

Feeling intensifying pressure from Google, Apple and Amazon, Samsung has acquired virtual assistant Viv. CEO Dag Kittlaus, who ran Siri before Apple bought it, will continue to operate Viv “independently” but still work closely with Samsung. Not content to rely on the Google Assistant, Samsung undoubtedly felt that it needed its own virtual assistant capability (It already has voice search). But like so many Samsung “me too” products and experiences (e.g., S Voice, Samsung Pay), it’s likely to fall short on the smartphone. Where Viv may shine and add real value for Samsung is on other products and smart home appliances. Samsung understands correctly that virtual assistants will figure more and more prominently, not only in the mobile (search) experience but as a UI/UX across platforms and devices and especially in the smart home. (Viv can also be deployed behind chat/messaging.) Siri was sold before it was able to fully realize the founding vision, which was to disintermediate Google and Search Engine Land Source

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Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date

Even with expanded text ads, there’s still always more information you want to show searchers. That’s why we use ad extensions: callouts add extra info, sitelinks add extra info and links. But the extra info — and the extra links — may change over time. Maybe you want a callout saying your minimum price, or how big your range is. That’s not going to stay the same over time. Or maybe you want sitelinks to be topical. There’s not much point giving a link to Valentine Gift Ideas when it’s April, or Barbecue Accessories when the weather’s bad, or Freshly Baked Hot Cakes when you’ve just sold out. AdWords has ad customizers and ad params for constantly updating ad text, but nothing for updating extensions. So Brainlabs (my employer) came up with a two-part solution that we like to call dynamic ad extensions: a Google Sheet to define the sitelinks and callouts with variable placeholders, and the variables to insert Search Engine Land Source

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PPC + SEO = match made in marketing heaven

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat SEO and PPC as a unified silo, as opposed to separate disciplines. Google’s never-ending quest for SERP perfection The ongoing adjustments to the SERP layout are meant to help Google better align with consumer objectives by improving the content quality and relevance of listings. While this certainly allows Google to become a better service provider for online consumers, it also presents new challenges for SEO strategists. Each adjustment requires strategists to develop new methods for ranking within prime search listings. Integrating SEO with PPC Developing digital marketing campaigns that Search Engine Land Source

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