Study shows Google’s Possum update changed 64% of local SERPs

In the local SEO community, Google’s recent Possum update was a very big deal. To those of us who regularly track the search results for local businesses, it was obvious there were massive changes on September 1. The SEO community as a whole has been relatively quiet about this huge update, and I believe this is because this update primarily impacted the Local/Maps search results and not organic. SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in the charts. I believe that is because local queries that trigger a 3-pack are only a fraction of what these programs track. In all likelihood, the majority of the SERPs they track would not contain a 3-pack — and therefore, big changes in the 3-pack wouldn’t necessarily show on the radar. I wanted to know exactly how much of a shake-up this algorithm was when it came to Search Engine Land Source

The post Study shows Google’s Possum update changed 64% of local SERPs appeared first on ocston.org -- Great Info about SEO.

Introducing Open Garden

A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea. By building your own Open Garden, you can bring together your fragmented platforms, partners, applications and channels. Then you’ll be in a position to deliver personalized omnichannel experiences your customers might just shed tears for. But here’s the all-important part: building an Open Garden means you no longer have to cede control of your data to any vendor or limit your reach to any channel or application. You control and manage the data, too — using it to drive better-informed analysis and more contextual, successful interactions in every channel. Read the Definitive Guide to Open Gardens. What’s inside? The market realities driving the Open Garden movement The business outcomes Open Garden can drive The business challenges Search Engine Land Source

The post Introducing Open Garden appeared first on ocston.org -- Great Info about SEO.

Expanded text ads that kick butt

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve seen in testing and what is working for us with ETAs. I’ll also cover some pointers on elements you can include to make ads more effective and compelling to online searchers. Note: Advertisers will no longer by able to create or edit standard text ads as of January 31, 2017, meaning that you should be fully transitioned to expanded text ads by then. It’s not too late, and there’s time to get things sorted. Expanded text ads — what’s been working We’ve done a fair bit of testing, and we’ve determined a few major takeaways in our initial ETA tests: 1. Longer text ads convert better We didn’t take Google’s word for it, so we’ve been testing shorter copy (using standard text ads) vs. longer copy (using the ETA format), and the longer copy has been converting better. My theory is that Search Engine Land Source

The post Expanded text ads that kick butt appeared first on ocston.org -- Great Info about SEO.

Search Engine Working in Hindi – Part 2

Search Engine Working in Hindi – Part 2 http://ift.tt/1xW8ry0 To start learning about Search Engine Optimization (SEO) you should know about how search engines actually work and what are their clause? What is Search Engine Search Engine + Optimization = Search Engine Optimization * Search Engine is a software system that is designed to search an information on the World Wide Web. * Google, Yahoo, Bing are most used search engines. * An Estimated 70% to 80% internet user use Google as Search Engine and 30% to 20% internet user use other Search Engines. Follow Us On : Facebook : http://ift.tt/1wSTQ8L Linked in : http://ift.tt/2etO7Bm Google+ : http://ift.tt/2ePo0lj YouTube : https://www.youtube.com/c/wscubetechjodhpur Twitter : https://twitter.com/wscube

The post Search Engine Working in Hindi – Part 2 appeared first on ocston.org -- Great Info about SEO.

5 ingredients for writing the perfect expanded text ad

If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating legacy ads from late October 2016 to the end of January 2017? A recent conversation I had with a Google product manager explained it pretty well. To start: quality matters. When expanded text ads are well-optimized, they outperform legacy ads; however, standard ads have had years to go through numerous optimizations, and in some cases, a brand-new ETA may not immediately outperform. The date was moved back to give people more time to experiment with their expanded text ads. The extra time is important so people have the time to test and iterate ads, while also giving holiday optimizations their proper due. At Optmyzr, we were curious what characteristics great-performing ETAs have in common, so we looked at 700 accounts, 1.2 million ads and over one billion impressions. I presented our findings at the MarketingFestival event last week in the Czech Search Engine Land Source

The post 5 ingredients for writing the perfect expanded text ad appeared first on ocston.org -- Great Info about SEO.

Yext Reviews product is pre-optimized for Schema, balances reviews across sites

Yext, which has been primarily known for digital presence and listings management, is entering the relatively crowded reviews arena. The company is introducing a product called Yext Reviews, which it characterizes as “a comprehensive review management solution designed to help businesses monitor, engage, generate, publish and analyze their location reviews.” As indicated, it offers review monitoring, generation, response capabilities and distribution. There are also review-based analytics and insights. Denny’s is an example customer that is using the Yext Reviews product (this page is hosted by Yext). Customer reviews can be solicited via email, SMS or in-app based on visits and purchases (depending on the customer and its data). Yext also promotes the fact that reviews published to the customer’s own site/app are “pre-optimized Schema.org widgets so stars appear in your organic search results.” A unique and interesting feature of the product is “review balancing.” When a consumer is asked to write a review, an algorithm “dynamically chooses the most impactful Search Engine Land Source

The post Yext Reviews product is pre-optimized for Schema, balances reviews across sites appeared first on ocston.org -- Great Info about SEO.

Opinion: Google is biased toward reputation-damaging content

If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering how and why something negative could appear so fast — and how it gained against longer-established materials. It’s pretty simple, though: Google’s algorithm likes it better. Let me explain. First of all, Google has worked very hard to interpret user intent when searches are conducted. It’s not easy to fathom what people may be seeking when they submit a keyword or a keyword phrase. When someone searches for “pizza,” for instance, Google may assume that most of the time people are seeking local pizza providers, so it provides Map search results of local pizza restaurants, personalized to the locality of the searcher. But it also provides links to pages from nationwide pizza websites that deliver, as well as lists of top area pizza places, the Wikipedia article for “pizza,” and more. Since Google cannot always divine a specific intention when Search Engine Land Source

The post Opinion: Google is biased toward reputation-damaging content appeared first on ocston.org -- Great Info about SEO.