Friday, 4 November 2016

Web design & web development – What’s the difference? | CharliMarieTV

Web design & web development – What’s the difference? | CharliMarieTV There is often confusion around what exactly web design and development are and that they’re two separate roles. Find out why in this video! Please remember to subscribe http://bit.ly/1aE5UOT Not all web designers know how to build the sites they design, and not all web developers know how to design sites well in order to build them; and that’s okay! While some people are able to do both, they are different skillsets, and each is a perfectly valid and important role on its own. I hope this video helps to demystify the difference between them, and explains why it’s okay to focus only on one. Want more on this topic? Check out this episode of my podcast, it’s titled ‘Should designer’s learn to code’: http://ift.tt/2f2eE8W ———————————————– // ENJOY MY VIDEOS? My videos no longer have pre-roll ads because I think ads are annoying. That means you don’t have to sit through ads, and it also means I don’t earn anything from the content I put on YouTube. If you want to support me and my channel the best thing you can do is order something from my online store! I make t-shirts and printed products and you’re bound to find something you like Check it out at: http://ift.tt/1T7i9F5 ———————————————– // ABOUT ME Hello there! I’m Charli and I’m a web and graphic designer from New Zealand currently living in London and posting videos every Saturday about design, fashion/beauty and DIYs and vlogs every Tuesday here on CharliMarieTV. Please subscribe and say hi in the comments so we can be friends ———————————————– // MORE Blog: http://ift.tt/1ykd6eg Online apparel store: http://ift.tt/1xBlaUN Design portfolio: http://ift.tt/1UUlpbD Podcast: http://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://ift.tt/1PoUqkV Facebook: http://ift.tt/1ykd6uy Snapchat: charlimarietv My sister SmayJay’s channel: http://www.youtube.com/frangisamme ———————————————– // MUSIC YouTube Audio Library

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Amazon SEO Tool – How To Optimize Your Amazon Product Pages For Keywords

Amazon SEO Tool – How To Optimize Your Amazon Product Pages For Keywords http://ift.tt/1rg7wVE We just released our new on page SEO tool for Amazon product listings. No more guessing how to optimize your Amazon product page for keywords. With our new On Page Amazon seo tool, you can now easily see how to fully optimize your Amazon product pages and listings for your targeted keywords. Visit our dedicated page for this feature at: http://ift.tt/1O5xEJP

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Thursday, 3 November 2016

Study shows Google’s Possum update changed 64% of local SERPs

In the local SEO community, Google’s recent Possum update was a very big deal. To those of us who regularly track the search results for local businesses, it was obvious there were massive changes on September 1. The SEO community as a whole has been relatively quiet about this huge update, and I believe this is because this update primarily impacted the Local/Maps search results and not organic. SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in the charts. I believe that is because local queries that trigger a 3-pack are only a fraction of what these programs track. In all likelihood, the majority of the SERPs they track would not contain a 3-pack — and therefore, big changes in the 3-pack wouldn’t necessarily show on the radar. I wanted to know exactly how much of a shake-up this algorithm was when it came to Search Engine Land Source

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Introducing Open Garden

A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea. By building your own Open Garden, you can bring together your fragmented platforms, partners, applications and channels. Then you’ll be in a position to deliver personalized omnichannel experiences your customers might just shed tears for. But here’s the all-important part: building an Open Garden means you no longer have to cede control of your data to any vendor or limit your reach to any channel or application. You control and manage the data, too — using it to drive better-informed analysis and more contextual, successful interactions in every channel. Read the Definitive Guide to Open Gardens. What’s inside? The market realities driving the Open Garden movement The business outcomes Open Garden can drive The business challenges Search Engine Land Source

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Expanded text ads that kick butt

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve seen in testing and what is working for us with ETAs. I’ll also cover some pointers on elements you can include to make ads more effective and compelling to online searchers. Note: Advertisers will no longer by able to create or edit standard text ads as of January 31, 2017, meaning that you should be fully transitioned to expanded text ads by then. It’s not too late, and there’s time to get things sorted. Expanded text ads — what’s been working We’ve done a fair bit of testing, and we’ve determined a few major takeaways in our initial ETA tests: 1. Longer text ads convert better We didn’t take Google’s word for it, so we’ve been testing shorter copy (using standard text ads) vs. longer copy (using the ETA format), and the longer copy has been converting better. My theory is that Search Engine Land Source

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Wednesday, 2 November 2016

Search Engine Working in Hindi – Part 2

Search Engine Working in Hindi – Part 2 http://ift.tt/1xW8ry0 To start learning about Search Engine Optimization (SEO) you should know about how search engines actually work and what are their clause? What is Search Engine Search Engine + Optimization = Search Engine Optimization * Search Engine is a software system that is designed to search an information on the World Wide Web. * Google, Yahoo, Bing are most used search engines. * An Estimated 70% to 80% internet user use Google as Search Engine and 30% to 20% internet user use other Search Engines. Follow Us On : Facebook : http://ift.tt/1wSTQ8L Linked in : http://ift.tt/2etO7Bm Google+ : http://ift.tt/2ePo0lj YouTube : https://www.youtube.com/c/wscubetechjodhpur Twitter : https://twitter.com/wscube

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5 ingredients for writing the perfect expanded text ad

If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating legacy ads from late October 2016 to the end of January 2017? A recent conversation I had with a Google product manager explained it pretty well. To start: quality matters. When expanded text ads are well-optimized, they outperform legacy ads; however, standard ads have had years to go through numerous optimizations, and in some cases, a brand-new ETA may not immediately outperform. The date was moved back to give people more time to experiment with their expanded text ads. The extra time is important so people have the time to test and iterate ads, while also giving holiday optimizations their proper due. At Optmyzr, we were curious what characteristics great-performing ETAs have in common, so we looked at 700 accounts, 1.2 million ads and over one billion impressions. I presented our findings at the MarketingFestival event last week in the Czech Search Engine Land Source

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