Google to add presidential, senatorial & congressional election results directly in search

In addition to posting an Election Day reminder doodle and offering up an interactive tool that helps voters find polling locations, Google will be delivering real-time election results directly in search after the polls close tomorrow. “Starting when the polls close on Election Day, you will be able to find US election results integrated right into your Google searches in over 30 languages around the world,” writes Google Search VP of Engineering Shashi Thakur, in a blog post shared on the Official Google Blog, Google’s Politics and Elections Blog and the official YouTube Blog. Google says searchers will be able to find results for the presidential, senatorial, congressional and gubernatorial races, along with results for state-level referendums and ballot propositions. (While Google did not name a specific query that would surface results, the animated GIF included “election results” as the search term.) According to the blog post, YouTube will also be airing live election coverage starting at 7:00 p.m. ET Search Engine Land Source

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[Reminder] Live webcast: It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your Shopping account; how to combine paid search with Shopping campaigns for better results; more effective use of product pricing in your Shopping strategy; and more. Register today for “It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays,” produced by Digital Marketing Depot and sponsored by Crealytics. The post [Reminder] Live webcast: It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays appeared first on Search Engine Land. Search Engine Land Source

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For e-commerce success: SEO > aesthetics

The world of e-commerce optimization is vast and complex, and it demands a particular level of attention in order to function and perform correctly. Over the last 10 years, I have had the opportunity to manage a variety of enterprise-level e-commerce websites that offer everything from athletic gear to office supplies. Regardless of the intended audience, most e-commerce sites suffer from similar optimization issues. These issues prevent them from maximizing their exposure to qualified traffic and the related revenue. Usually, these problems are connected to how business stakeholders approach the development of their e-commerce platform, placing user experience and aesthetics over search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can create an environment that is functional and attractive and introduces your brand Search Engine Land Source

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Search Engine Optimization Tips ($100k In Affiliate Commissions)

Search Engine Optimization Tips (0k In Affiliate Commissions) In this video I teach a 100% Google friendly SEO tips that I used to generate over 0,000 in affiliate commissions for my online business. If you’re serious about increasing your search engine rankings in Google, the tips I reveal in this video are exactly what you need to do.

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Google begins mobile-first indexing, using mobile content for all search rankings

Kashin / Shutterstock.com Google has begun testing its mobile-first index, which will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. We expected this was coming and even heard about it over a year ago, but this is the first time Google has posted details about the mobile-first index on their own blog. Most of Google searches are mobile, but Google’s index is desktop Google explained that it sees more mobile searches than desktop searches on a daily basis. But when Google looks to evaluate a page’s ranking in Google, it currently looks at the desktop version of the site — an issue we pointed out over a year ago. To fix this, Google will look at the content, links and structured data of the mobile version of your site if one is available. Google wrote: To make our results more useful, we’ve begun experiments to Search Engine Land Source

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Get the most from your social media campaigns this holiday shopping season

How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper, G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign. You’ll learn: how shoppers engage with content on Facebook, Instagram and Twitter; which tactics work best for each social channel and why; and how deals and promotions through social media can elevate your business. Visit Digital Marketing Depot to download your copy. The post Get the most from your social media campaigns this holiday shopping season appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google mobile index, back to top button & a Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins mobile-first indexing, using mobile content for all search rankingsNov 4, 2016 by Barry Schwartz While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results. Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small BusinessNov 4, 2016 by Amy Gesenhues Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic. Successful SEO programs require content that supports the entire buy cycleNov 4, 2016 by Joe Goers Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Search in Pics: SEO Halloween, Google Search Engine Land Source

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