Canonical chaos: doubling down on duplicate content

Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses had these foundational SEO issues under control. Unfortunately, our experience would tell us otherwise. In fact, it seems that in the wake of many sites moving towards HTTPS for the promised ranking boost, we are seeing even more issues of URL-based duplicate content than before. Fortunately, we have the canonical tag. With rel=canonical, we can easily specify the authoritative URL for any piece of content. Google and the other engines will then consolidate link and rank Search Engine Land Source

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SearchCap: Google Santa Tracker, duplicate content & Bing Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canonical chaos: doubling down on duplicate contentDec 2, 2016 by Marcus Miller Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. Google’s 2016 Santa Tracker signals the official countdown to ChristmasDec 2, 2016 by Amy Gesenhues This is the 12th year Google has counted down the seconds until Santa’s December 24 departure from the North Pole. 5 reasons advertisers should NOT ignore Bing AdsDec 2, 2016 by Michelle Cruz Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform. Search in Pics: Google swing set, bike trailer & gogglesDec 2, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, Search Engine Land Source

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[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning across departments; identify and measure key metrics that will demonstrate social ROI; and improve your brand authenticity by leveraging user-generated content. Register today for “Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI,” produced by Digital Marketing Depot and sponsored by Lithium. The post [Reminder] Live webcast: Social Media Marketing 3.0 appeared first on Search Engine Land. Search Engine Land Source

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What Is Seo? And How Seo Works? Search Engine Optimization IN HINDI

What Is Seo? And How Seo Works? Search Engine Optimization IN HINDI What Is Seo? And How Seo Works? Search Engine Optimization IN HINDI In This Video You Will Learn Than About Seo And What Is Work Of Seo In Hindi Best Hindi Seo Tutorial So Now Seo For Website IS Available Online Seo In This Video Tutorial Hindi Urdu Search Engine Optimitation Learn Seo In SHort Meaning Of Seo, about search engine optimization

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New features may be coming to AdWords Responsive Ads

It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image. Screen shot provided by Jonah Pessin, HeBS digital The requirement is only active in some accounts, though Pessin was told by an AdWords representative that Google will be introducing new features for responsive ads and the image options will accommodate different ad placements. A Google spokesperson told Search Engine Land, “We’re always testing new formats to see what works best, there’s nothing specific or any changes to announce.” Google rolled out responsive ads in July. The ads can serve across the Google Display Network, including in native ad inventory. Advertisers supply a short and long version of a headline, a description and image(s). The ads are dynamically generated. The addition of a square image would give responsive Search Engine Land Source

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SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails from Customer Match lists in AdWordsDec 1, 2016 by Ginny Marvin Keep lists up to date by uploading changes to existing lists. 10 domain name secrets to repair your online reputationDec 1, 2016 by Chris Silver Smith If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com. Apple hopes to enhance maps with indoor location and drone data collectionDec 1, 2016 by Greg Sterling Drones will collect data, shoot images and video, according to an FAA filing. Consumer citations are the future of local SEODec 1, 2016 by Julian Connors What are citations, Search Engine Land Source

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Gartner CMO Spend Survey: Marketing budgets continue to rise

According to Gartner’s 2016–2017 Chief Marketing Officer (CMO) Spend Survey, marketing budgets increased to 12 percent of company revenue in 2016, from 11 percent in 2015. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further in 2017. However, 14 percent of marketers say they are bracing for budget cuts, up from 3 percent just two years ago. The survey took place in July and August 2016 and includes responses from 377 marketers at companies with more than $250 million in annual revenue in North America and the UK. This marks the fifth year that Gartner has surveyed marketers on spending priorities and marketing operations. Read the results and analysis today. Vist Digital Marketing Depot to get your copy. The post Gartner CMO Spend Survey: Marketing budgets continue to rise appeared first on Search Engine Land.

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