When should advertisers consider pausing Google Local Inventory Ads?

In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of each search query in determining when LIAs should be featured, Google can serve these units in a similar format to traditional PLAs, as well as in other LIA-specific formats, such as beneath a Google Maps display. These units are steadily becoming an important part of paid search campaigns for brands with brick-and-mortar locations, and LIA traffic increased 60 percent Y/Y in Q3 2016 for the median Merkle retailer. However, there are several situations in which advertisers may want to consider pausing LIAs, though such scenarios are all complicated and do not necessitate that LIAs be paused. 1. When store locations are closed This might seem like an obvious practice, but Search Engine Land Source

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Report: Releasing Super Bowl ads early jump-starts lifts in brand search

It’s no secret that most Super Bowl advertisers see a surge in search volume on and immediately following game day. What is not so well known is how much of a bump advertisers can gain by releasing their ads, or ad teasers, as is increasingly common this year, ahead of Super Bowl Sunday. Technology company Quancast pulled some data for Search Engine Land to help answer that question. A look at five brands that have released their ads online ahead of Super Bowl LI shows the impact can vary widely, but all five saw a lift in brand searches in the days after release. CPG brands Snickers and Budweiser saw by far the biggest jumps in brand search volume. Snickers has garnered attention for its four teaser ads in which the brand touts it will film the first live commercial, starring Adam Driver, during the game. Buzz around those teasers drove brand searches up 2,669 percent. Budweiser’s ad telling the story of its immigrant roots led to Search Engine Land Source

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SearchCap: Google algorithm update, Super Bowl search ads & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories. Report: Releasing Super Bowl ads early jump-starts lifts in brand searchFeb 3, 2017 by Ginny Marvin Quantcast data shows impact of releasing ads and teasers online before the big game. When should advertisers consider pausing Google Local Inventory Ads?Feb 3, 2017 by Andy Taylor Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The future of paid voice search and monetizing the mapFeb 3, 2017 by Brian Smith Ads are coming to voice search sooner than you think. Search Engine Land Source

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10 SEO (Search Engine Optimization) Tips

10 SEO (Search Engine Optimization) Tips Here are 10 SEO (maybe 11) tips to make you a better SEO and improve your marketing. #rosh100 #roshstrategy #roshtips

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Google local knowledge panel testing promotion box

Google seems to be testing a new box in the local knowledge box panel that allows Google My Business owners to post deals and promotions below their core listing. This was spotted by Mike Blumenthal and you can see it yourself for a search on [theme park collection orlando fl]. Here is a screen shot that shows “latest from the owner” followed by a message about saving 10 percent, then with a “learn more” button that takes the searcher to driving directions on Google Maps. This looks similar to the Google Posts feature Google launched a while back, but I doubt this is the same platform. The post Google local knowledge panel testing promotion box appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google local promo box, Moz integration & methbot

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want To Speak At SMX London? Here’s HowFeb 2, 2017 by Chris Sherman The agenda for our upcoming SMX London 2017 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on May 23-24, 2017 at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what […] Methbot, fake news and five other reasons SEM/SEO interest will surgeFeb 2, 2017 by Kevin Lee Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry. Moz Local now Search Engine Land Source

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5 Disruptions Reshaping Marketing As We Know It

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition…. these are just a few of the trends that are transforming the digital landscape, and changing how brands function internally as well as how they relate to their customers. Join Scott Brinker, chiefmartec.com editor and MarTech conference program chair, as he explores the five disruptions and explains how marketers can leverage them to their advantage — instead of being left behind. Register today for “5 Disruptions Reshaping Marketing As We Know It,” produced by Digital Marketing Depot and sponsored by MarTech. “5 Disruptions Reshaping Marketing As We Know It” is brought to you by MarTech conference. Since 2014, MarTech has been the event for senior level Search Engine Land Source

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