SearchCap: Local SEO, links via content & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 local SEO tips that deliver business resultsFeb 7, 2017 by Ryan Shelley Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. Why content-led SEO will always fail to build links effectivelyFeb 7, 2017 by Chris Liversidge Great content doesn’t always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach. The Digital Marketer’s Guide to Call AttributionFeb 7, 2017 by Digital Marketing Depot Digital marketing has gone mobile. And thanks to smartphones and click‑to‑call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions. This guide from DialogTech explains why call conversions have become so important to digital marketing and introduces you to call attribution – Search Engine Land Source

The post SearchCap: Local SEO, links via content & more appeared first on ocston.org -- Great Info about SEO.

Bing rejected 130M ads in 2016, including 17M tech support scam ads

Bing Ads released its report on actions it took to keep malicious and misleading ads and advertisers off the search results in 2016. Its systems rejected 130 million ads (fewer than the 250 million were rejected in 2015) and banned 175,000 advertisers (more than the 150,000 banned the prior year). Phishing ads, ads promoting tech support scams and counterfiet goods continued to be areas in which Bing continued to battle bad actors. More than 7,000 sites were blocked for potential phishing attacks, and a million ads were blocked for hocking counterfeit items. Bing Ads banned third-party tech support advertisers altogether last year after finding it difficult to weed out the good from the bad. Its systems blocked more than 17 million tech support scam ads in 2016. Bing added a software download policy for ads and says it “ramped up systems that detect browser hijacking ads, phishing attempts, scareware ads, ads targeting the most common sites on the internet, and Search Engine Land Source

The post Bing rejected 130M ads in 2016, including 17M tech support scam ads appeared first on ocston.org -- Great Info about SEO.

5 A/B testing resolutions you should embrace in 2017

A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide and an intuitive A/B testing software to set up the basic process. But it takes a little more deliberate obsession and expertise to squeeze out meaningful results and make decisions that can translate website experiments into business revenue. Stop running A/A tests In an A/A test, the same page is tested against itself. A/A tests are run to check if an experiment is set up right and if it’s working. It’s concluded that only if the variations “A” and “A”  in the test get an equal response from visitors, the experiment is running all right. A/A tests are a waste of precious Search Engine Land Source

The post 5 A/B testing resolutions you should embrace in 2017 appeared first on ocston.org -- Great Info about SEO.

YouTube SEO | Search Engine Optimisation with @LokiDokigg

YouTube SEO | Search Engine Optimisation with @LokiDokigg How to be a Football Manager YouTuber – YouTube SEO, or Search Engine Optimization, with Loki Doki Loki Doki’s Channel: https://www.youtube.com/channel/UC-3wJqf60YbC6jzAfPRm2ig Loki’s SEO Article: http://ift.tt/2kEExN9 Tube Buddy: http://ift.tt/2koAzK8 (this is an affiliate link, so if you sign up using it they’ll send me a few pennies. I think we can all agree that’s a good thing…) Follow me on Twitter: http://twitter.com/lollujo Subscribe to the channel: http://ift.tt/2kEEzof Subscribe to my second channel: http://ift.tt/2koIC9v Join my DIscord server: http://ift.tt/2kELZYJ Support the channel on Patreon: http://ift.tt/2koAFRD Like my Facebook page: http://ift.tt/2kEEIYw The Patreon Hall of Fame: – Stuart Borg – https://www.youtube.com/user/RedDeadStutu40 – JNO United – https://www.youtube.com/c/JNOCertified15 – Luke D Kelland – Sean Brennan – https://twitter.com/BoiBrennan – Charlie Pumfrey – Austin Welch – Aaron Fox – Kristian Holland – ScotlandSerenity – https://twitter.com/Scotland1983 – Liam Hammond – Josh McCallan – https://twitter.com/J_McCallan – Lee Hallewell – Craig Hadley – Mark Shueler – jema_84 – https://twitter.com/jema_84 Listen to my podcast: http://ift.tt/2koHH95 ************************** FOOTBALL MANAGER 2017 PLAYLISTS: Liverpool Beta Save: https://www.youtube.com/playlist?list=PLD1d_2sG-oUlLp4CyvQ7PWOQPyDCUbyQU Everton Beta Save: https://www.youtube.com/playlist?list=PLD1d_2sG-oUmn-00o_BntLXgd0T_uecf_ FOOTBALL MANAGER 2016 PLAYLISTS: The Milan Mission: https://www.youtube.com/playlist?list=PLD1d_2sG-oUla7QfP0B4UGc14UXeZkS1T The Bolton Battle: https://www.youtube.com/playlist?list=PLD1d_2sG-oUmRWjfhNW-qCh2Psa9ZiJ7e Non-League to Legend: https://www.youtube.com/playlist?list=PLD1d_2sG-oUlK6LBgzbCW3wGkyURu6pZc ************************** I’m part of the Curse Network – if you’re interested in joining, then it’d be marvelous if you chose to do so through my referral link: http://ift.tt/2kEOcmU ************************** Non-League to Legend | Gainsborough Trinity | Football Manager 2017 Non-League to Legend | Gainsborough Trinity | Football Manager 2017 Non-League to Legend | Gainsborough Trinity | Football Manager 2017

The post YouTube SEO | Search Engine Optimisation with @LokiDokigg appeared first on ocston.org -- Great Info about SEO.

SMX West low rates expire Saturday. Register now to master SEO and SEM!

You won’t find these low rates again Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking, expo hall and conveniences that make the experience productive and comfortable, including all-day snacks, hot lunches and free WiFi. But hurry, these special rates end Saturday. Register today! The post SMX West low rates expire Saturday. Register now to master SEO and SEM! appeared first on Search Engine Land. Search Engine Land Source

The post SMX West low rates expire Saturday. Register now to master SEO and SEM! appeared first on ocston.org -- Great Info about SEO.

Google makes it easier to see and share publishers’ real URLs from AMP pages

As promised, Google is making a change to how it displays Accelerated Mobile Pages, so that users can easily view and share links that lead directly to publishers’ sites rather than to Google’s copy of the content. Google has been displaying AMP content by effectively making a copy of it and rendering it from its own servers, something that Google says makes AMP both faster and more secure for users. However, this has raised concerns with publishers and some users, who have found the system difficult for reaching content directly on a publisher’s site. AMP & Google URLs For example, consider the situation below that existed before today’s announced change: The example shows an article from our Marketing Land sibling site, published and displayed by Google in AMP format. Despite it being from Marketing Land, the URL area of the browser shows it being part of Google.com. That means those who copied and pasted the URL to share via a tweet, through Facebook or Search Engine Land Source

The post Google makes it easier to see and share publishers’ real URLs from AMP pages appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google makes it easier to see and share publishers’ real URLs from AMP pagesFeb 6, 2017 by Danny Sullivan New anchor button enables copy-and-paste of URLs directly to publisher sites. SMX West low rates expire Saturday. Register now to master SEO and SEM!Feb 6, 2017 by Search Engine Land You won’t find these low rates again Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking, expo hall and conveniences that make the experience productive and comfortable, including […] 84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid searchFeb 6, 2017 by Ginny Marvin Both advertisers opted to drive users to their own sites instead of YouTube. Google Search Engine Land Source

The post SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads appeared first on ocston.org -- Great Info about SEO.