What to expect when you attend SMX West. Here’s your special preview!

Search Engine Land’s SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. SMX West features multiple tracks filled with sessions that cover: search marketing topics including search advertising, SEO, technical SEO, analytics and more. the latest actionable tactics you can immediately use to improve your campaigns. all experience levels, from beginner to advanced. There’s something for everyone, all the time. You’ll get actionable tactics and techniques you can put to work immediately to drive the success of your search marketing campaigns. SMX West is the ultimate survival guide to the dynamic and tumultuous world of search marketing. If this sounds up your alley, read my complete rundown on SMX West here and register today to save $100 off on-site rates. The Search Engine Land Source

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Google’s location tracking is better now than ever before

In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most granular location type which populates the “Most specific location” field in AdWords geographic reports, the share of traffic that Google assigns to ZIP codes in this field gives advertisers an idea of how well Google is doing at figuring out searcher locations. At the time, Google was showing strong progress in its location tracking: Fast forward to today, and Google is tracking more searchers to ZIP codes than ever before. However, most of the progress made only applies to google.com traffic, while search partners are continuing to lag in terms of the share of searchers tracked to a ZIP code. One big, huge, ginormous caveat The most important thing to keep in mind with this analysis is that it is based on the locations that Google itself reports. This means that if Google were to, say, expand Search Engine Land Source

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Google makes it easier to search for programming languages answers

Google announced they now let you search using sequences of two or three special characters, something many coders do when looking for programming help in search. So now you can go to Google and search for technical queries such as [== vs ===] and [+=]. Google gave the example, if you’re searching for the meaning of [c++17], you will get results for the well-known programming language instead of c17, which brings up a Boeing airplane. Here is an example of a search result page for such technical queries: Google also made it better for organization and product names that include punctuation. So for companies name She++ and Notepad++, Google will now return more accurate results. The post Google makes it easier to search for programming languages answers appeared first on Search Engine Land. Search Engine Land Source

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MozCon Local SEO Conference – Take-aways on Local Search Engine Optimization 2017

MozCon Local SEO Conference – Take-aways on Local Search Engine Optimization 2017 Just back from MozCon Local SEO, the MUST ATTEND conference on Local SEO. (Materials at http://bit.ly/2mMuKEk). In this video, I review what’s new, exciting and Mind-blowing in the field of local search engine optimization from the gurus at Moz plus the technical cognoscenti of local SEO. Click over to the website for all the links and goodies, and – if you’re up to it – sign up to attend MozCon local in 2018. It was an awesomely useful conference on everything to do with Google My Business, Yelp, Facebook Reviews and all things local!

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AdWords Price Extensions now live on all devices

Google introduced Price Extensions in AdWords last July to show prices on types of products and services in text ads. The extensions are now eligible to show on all devices, not just mobile. I haven’t seen them in the wild yet, but the example Google provided shows three price extensions in the desktop version. This is similar to the cards used in the mobile format using swipeable cards that has been around since November. With this change, advertisers now have the option of setting separate mobile URLs for price extensions. The post AdWords Price Extensions now live on all devices appeared first on Search Engine Land. Search Engine Land Source

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Do you know what a mobile crawl of your site looks like?

If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post, I’m going to briefly review the main points we know about Google’s plans for this new index, but I’m going to go further and detail what we found in a mobile-specific crawl we did of one website. Based on this data, I’ll also talk about the implications of the switch and some of the challenges that Google faces with this process. Key points about a mobile-first index If you’ve already read about Google’s impending switch to a mobile-first index, you can jump down to the site analysis below. If not, here are some of the key statements from the Google announcement: Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues Search Engine Land Source

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The value of search across the modern consumer decision journey

As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search marketers have obsessed over bottom-of-the-funnel activity for its seemingly higher CTRs and conversion rates, in part fueled by last-click attribution. I’ve certainly been guilty of obsessing about conversions and bottom-of-the-funnel tactics, because they would win me incremental search budget in the future. But most marketers today agree that it is essential for a brand to appear at all stages of the funnel — and thanks to some new findings from the Bing Ads research team, we now have even more visibility and hard data to show how paid search is driving brand affinity and recall across the decision journey. Deconstructing modern decision journeys & query paths In many ways, today’s search marketers must unlearn Search Engine Land Source

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