SEO & Search Engine Marketing How To Optimize Your Content Marketing For Maximum Traffic From Google

SEO & Search Engine Marketing How To Optimize Your Content Marketing For Maximum Traffic From Google Search engine optimization has more misleading advice and shady “service providers” than anything I’ve seen online. This video is going to give you a solid grasp of the basics of SEO in just one video. Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as 0 to start. This small investment in a web hosting combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years. If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny “shortcuts” and shady “blog network” vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too. It is always important to begin by thinking about the platform your publishing to, in this case it’s Google, and what their goals are. Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key. You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only “shortcut” there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days. Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users. Keyword research is how you get into the mind of your target visitor and understand what they’re looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention. The video goes deeper into how to structure your content marketing within your content management system in order to achieve maximum results. We look at what parts of page design and layout are important for you to focus on so you can trigger the most ranking factors in Google’s algorithm for SEO and outrank your competitors. From the title and descriptions to the headline, heading tags and the concept of turning your post into a multimedia destination are all covered at length. These are the techy nuts and bolts of SEO and there’s really only a […]

The post SEO & Search Engine Marketing How To Optimize Your Content Marketing For Maximum Traffic From Google appeared first on ocston.org -- Great Info about SEO.

There’s still time to feed your search marketing obsession @ SMX West

We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and more. If you’re obsessed with SEO, SEM, PR, social media or any other customer-facing activity, then attend SMX West for proven, actionable tactics and tools to ensure your company or client’s bottom line success. “There was a great mix of excellent take–aways for both the advanced search marketer as well as beginners, which is a tough balance to strike, but the conference hit it seemingly effortlessly.” – Purna Virji, Microsoft Read all our testimonials. Choose how to attend SMX West SMX West makes it easy to get the most from the conference with three options to join us in San Jose: Option 1: All Access Pass… the complete SMX experience Over 60 tactical sessions on SEO, SEM, social media marketing and more, presented Search Engine Land Source

The post There’s still time to feed your search marketing obsession @ SMX West appeared first on ocston.org -- Great Info about SEO.

Google rolls out AdWords account-level call extensions, among other call updates

Kashin / Shutterstock.com Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. Business names now show in AdWords call-only ads globally. This was one of several announcements made around call-only ads and call extensions Google made on Wednesday. Account-level call extensions For advertisers that use one main number for call extensions, Google is rolling out account-level call extensions this week. These advertisers will no longer have to apply the same call extension to multiple times within their accounts. Call extensions details at keyword and ad levels Reporting columns for “Phone impressions” and “Phone calls” will soon be available to see phone-through rates at the keyword and ad levels in the AdWords interface. Automated call extensions are coming to more advertisers Google is going to be including more advertisers in automated call extensions over the coming months. This is the program, Search Engine Land Source

The post Google rolls out AdWords account-level call extensions, among other call updates appeared first on ocston.org -- Great Info about SEO.

Building your marketing technology team? Bring them to MarTech.

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your organization’s digital transformation and customers’ experiences. Attend for: Case studies from leading brands who’ve overcome thorny organizational, interpersonal and compliance issues that make or break marketing technology implementations. View the complete agenda. Vendor-agnostic presentations from marketing technologists who identify needs, pick solutions and drive implementation. Solutions from more than 100 fascinating marketing technology firms. You’ll get to meet large “platform” companies, start-ups who are seeking to disrupt them, and a wide range of specialist innovators who cross multiple marketing platform ecosystems — all in one room. Check out who’s exhibiting. The martech community. Connect with others who are creating exceptional online experiences for their customers with marketing technology at several structured and unstructured networking events. A shared experience. Successful modern marketing requires Search Engine Land Source

The post Building your marketing technology team? Bring them to MarTech. appeared first on ocston.org -- Great Info about SEO.

AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia

The big news coming out of Google’s AMP Conf in New York is that the mobile framework is set to roll out to a billion more people in Asia. Chinese search engines Baidu and Sogou are adopting AMP; so is Yahoo Japan. Google’s VP of Search and AMP lead David Besbris gave the morning keynote address and made the announcement. The addition of these Asian search engines will mean a billion more people potentially using AMP. AMP launched in October 2015 and since that time has seen significant publisher and developer adoption. There are hundreds of millions of AMP-enabled documents across multiple geographies around the world. More than 10,000 developers have contributed code to the project. Baidu, Yahoo Japan and Sogou join a growing list of content publishers and e-commerce companies using AMP. They include Bing, eBay, Pinterest, LinkedIn, Tumblr, WordPress, The Weather Company, Eventbrite, Shopify, Fandango, TripAdvisor, Disney, Food Network and numerous others. Adobe reported last month that top US publishers Search Engine Land Source

The post AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia appeared first on ocston.org -- Great Info about SEO.

Why you need to get back to SEO basics

Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work. While many of these tips are great, to really see results, you need to have a good foundation. In this post, I want to talk about getting back to the basics of SEO and why they are essential to long-term success. When it comes to optimizing your site for search, the basics are some of the most important, yet often overlooked, aspects of SEO. The recent push of “content is king” has also caused many to forget the essentials and just focus on content distribution. Here’s the deal: you can post all the content you want, but if Search Engine Land Source

The post Why you need to get back to SEO basics appeared first on ocston.org -- Great Info about SEO.

3 free AdWords testing tools to adopt today

As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting more competitive Since AdWords and other PPC platforms are auction marketplaces, or “pay to play” channels, more players means more money needed to play. Each year, the Internet Advertising Bureau (IAB) and PwC releases their “Internet Advertising Revenue Full-Year Report,” which compiles revenue data from companies that sell online advertising. Their most recent full-year report, from 2015, shows annual revenues for these companies growing steadily year over year since 2009, with a compound annual growth rate (CAGR) of 17 percent over the past 10 years. Internet advertising revenue per year, 2005–2015. Source: “2015 Internet Advertising Revenue Full-Year Report” by PwC & Interactive Advertising Bureau The steadily growing revenue suggests that more and more companies are entering Search Engine Land Source

The post 3 free AdWords testing tools to adopt today appeared first on ocston.org -- Great Info about SEO.