Why the future is all about PASO — personal assistant search optimization

Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO. Consider two of the most popular PAs: Siri and Google Assistant. People often use those assistants to retrieve information. And where do you think those PAs get that information from? Somewhere on the web. Here’s what you need to know about how PAs will shape the future of SEO, and why I’m calling this a new category, personal assistant search optimization (PASO). They’re on smartphones Personal digital assistants are great because they’re portable. The reason they’re portable is that they’re on smartphones (though they can also be in home devices, computers and any device connected to the “Internet of Things”). Siri, of course, has been part of the iOS smartphone platform for several years now. Likewise, Google Assistant is available on the Allo app, Google Pixel and other Android phones and Android Wear. Portable PAs give people the ability to use their assistants, hands-free, to Search Engine Land Source

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SearchCap: Bing chatbot, PageRank sculpting & RankBrain

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers. In the age of RankBrain, these foundational SEO issues still matterApr 5, 2017 by Nate Dame Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle. Contributor, beware of PageRank-hoarding publishersApr 5, 2017 by Stephan Spencer So you’ve found a great site to contribute content to — or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits. The BIG SMX London Preview: Here’s Why You Should AttendApr 5, 2017 by Search Engine Land Source

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A guide to Google My Business for multi-location brands

With 40,000 search queries every second and 3.5 billion searches per day, we don’t need to make a case about why your business should be on Google, so let’s get that out of the way and assume you have built a robust local presence on Google My Business. The real question is how are you doing it and are you getting the results you expected? With the SweetIQ Guide to Google My Business for multi-location brands, learn how centralizing your local presence for all your locations is vital to keeping listings accurate, improving your GMB rankings, and generating more revenue from a unified local marketing strategy. The guide also gives you some useful information about how to choose the right local provider for your business. Visit Digital Marketing Depot to get your copy. The post A guide to Google My Business for multi-location brands appeared first on Search Engine Land. Search Engine Land Source

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Squarespace SEO 2017 | Tutorial Video by MyDigitalLandscape.com

Squarespace SEO 2017 | Tutorial Video by MyDigitalLandscape.com How To Improve Squarespace SEO. Search & search engine optimization has evolved over the years & is a such an important aspect of your website that it can be very intimidating especially for folks that are just starting out. Hosted platforms like Squarespace can make this optimization process easier by limiting some of the most complex aspects of SEO that being said it can still be intimidating to get your arms around. This video tutorial is specifically designed to help Squarespace users with basic SEO principles. The basic Squarespace SEO techniques that we will cover in this video include: 1. Updating the site title 2. Overall site description 3. Page descriptions & page descriptions when using an index based template 4. Title tags & page content 5. Image names & image optimization More information can be found here: http://ift.tt/2gJ7gN8

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SMX West: Solving SEO Issues in Google’s Post-Update World

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms? Since many updates that formerly would have been assigned a name (like Penguin or Panda), or even a name and an incremental number (Panda 3.0) are now part of Google’s core algorithm, how can we know when an update is responsible for a traffic or ranking change? And even if we do know, what can we do with that knowledge? Kristine Schachinger and Glenn Gabe answered those questions and more in “Solving SEO Issues In Google’s Post-Update World,” a session at SMX West 2017. The following is a summary of their presentations. Busting Google’s black box Presenter: Kristine Schachinger, @schachin Some SEOs and webmasters may find themselves wishing for the days of Matt Cutts. Cutts was a Google engineer and the head of Google’s webspam team. More importantly to marketers, Matt was the “face” of Google search, regularly Search Engine Land Source

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The problem with obsessive rank tracking

Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, rather than an ego boost. So, let’s talk about the problem with obsessing over rank — and what metrics you’d be better off focusing on. The problem with rank tracking Measuring keyword ranking is easy to get sucked into because it’s so visible. When you type in the all-powerful keyword and see your listing there at the top, it feels good. The problem with putting too much emphasis on this metric is that the search results aren’t always consistent. Google’s results will vary based on a number of different criteria. Let’s look at the two most common. Location. Your search results are tailored to the location from which you are searching. This Search Engine Land Source

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SearchCap: SEO periodic table, Google updates & rank tracking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The problem with obsessive rank trackingApr 4, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. SMX West: Solving SEO Issues in Google’s Post-Update WorldApr 4, 2017 by Mark Traphagen Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic. [Live Webinar] Customer data: new strategies to keep it fresh and accurateApr 4, 2017 by Digital Marketing Depot Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B Search Engine Land Source

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