Microsoft expands its Bing Rewards loyalty program to the UK

Microsoft is expanding its Bing Rewards program to the UK today. The program has long been available to Bing’s US users, and now anyone in the UK logged into their Microsoft account will earn points while searching on Bing. Points can be redeemed toward music, films, games, apps and device purchases from the Microsoft Store. Reward points can also be turned into charity donations. “Unlike other reward schemes, where you have to spend money to get points, all you have to do with ours is run your searches through Bing and points will automatically register in your account as long as you’re logged in,” says Microsoft’s Head of Consumer Marketing (Search & Loyalty Products) Kevin Stagg in the announcement on Microsoft’s UK news centre. The Bing Rewards program has two different earning levels. New users enter the program at Level 1, and then advance to Level 2 as they accrue more points. Level 2 perks include exclusive offers and a Search Engine Land Source

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Bing Visual Search lets you search specific objects within images

Bing is expanding its image search toolset with a new product that lets users search for specific items shown within a larger image. They’re calling it Bing Visual Search, and it’s available now as part of the Bing’s existing image search tools. It’s pretty simple to use and pretty impressive, too. In my first sample search, I queried Bing for landscape ideas and chose a photo that showed dozens of different plants and bushes in someone’s backyard. On the individual image screen, a small magnifying glass appeared in the upper left — clicking that launched the new visual search tool that let me pinpoint one specific plant from the dozens available. And after I did that, Bing identified my chosen plant as a snapdragon (I’m no green thumb, so can only assume that’s correct) and showed me a new set of search results just for this one plant from the original photo. My results were a bit mixed when doing Search Engine Land Source

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SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its Bing Rewards loyalty program to the UK Jun 1, 2017 by Amy Gesenhues Bing’s incentive program will also launch in France, Germany and Canada soon. Don’t be tardy! Back-to-school searching starts in July — plan campaigns now Jun 1, 2017 by Purna Virji It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Is your information architecture costing your e-commerce web shop millions in lost sales? Jun 1, 2017 by Trond Lyngbø Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine Search Engine Land Source

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How to setup SEO keywords and descriptions in shopify

How to setup SEO keywords and descriptions in shopify How to add SEO descriptions and keywords to products, collections and pages within shopify. I walk you through all the different areas on how to update your SEO in the new shopify control panel.

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Google adds Maximize Conversions automated bid strategy in AdWords

Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement: Maximize Conversions will help you get you the most number of sales from your existing budget by factoring signals like remarketing lists, time of day, browser and operating system into bids. Maximize Conversions also takes historical performance into account. Unlike Target ROAS or Target CPA bid strategies, Maximize Conversions is concerned with conversion volume rather than return on investment goals. Maximize Conversions will spend the daily budget in pursuit of more conversions. Google says decking company Trex saw a 73 percent increase in conversions, a 59 percent increase in conversion rate and a 42 percent lower CPA in its first test using Maximize Conversions. A few things to note for Maximize Conversions: AdWords conversion tracking needs to be set up. The campaign must have Search Engine Land Source

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7 great reasons to attend SMX Advanced in 2 weeks

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference workshop. Choose from full-day, rock-star seminars on Google AdWords, advanced SEO, social media advertising, Google Analytics, mobile optimization or content marketing. See the lineup and descriptions. Enjoy breathtaking sights. Elliott Bay and the Seattle waterfront are awesome! And the Bell Harbor International Conference Center has undergone a $30 million facelift. Take in the spectacular sights from this world-class facility. Stay connected and fully fueled. Free wifi, the best conference food you’ll ever have and all-day snacks are all part of the SMX experience. Explore the possibilities. Get demos from over 30 leading solutions providers that will help target your audience, convert visitors to buyers and maximize ROI. Also, Google and Bing will be presenting Search Engine Land Source

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SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 great reasons to attend SMX Advanced in 2 weeks May 31, 2017 by Search Engine Land Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference workshop. Google adds Maximize Conversions automated bid strategy in AdWords May 31, 2017 by Ginny Marvin The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal. Google’s latest search update gives art lovers a deeper dive into the masterpieces May 31, 2017 by Amy Gesenhues Google’s Search team worked with its Arts and Culture team to improve art-related searches and create a new Street Search Engine Land Source

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