Search Engine Optimization Tutorial Series | Using Guest Posting For Links

Search Engine Optimization Tutorial Series | Using Guest Posting For Links Want all of our free SEO videos? Download our free iPad app at ‪http://ift.tt/15zgy8D More details on this Search Engine Optimization course can be seen ‪http://ift.tt/15zgvK1 This training clip is one example from the complete course. For more free SEO tutorials please visit out our main website. YouTube: https://www.youtube.com/user/OreillyMedia Facebook: http://ift.tt/1XWTt5j Twitter: https://twitter.com/OReillyMedia Website: http://www.oreilly.com/

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Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work

Google traded out its homepage logo today to celebrate Jazz Age icon performer, civil rights activist and French spy Josephine Baker. Born on this date 111 years ago, Baker reached international fame by the 1920s. A star of the stage, her singing and dancing won her a role as part of the chorus line in “Shuffle Along,” the first all-black Broadway musical. After moving to Europe, Baker’s celebrity status skyrocketed. “She set off for Paris and found her fame and artistic home in the city’s opulent cabarets, singing and performing uninhibited dance routines that celebrated female liberation and African cultural identity,” reports the Google doodle team. Baker was one of the most photographed women on the planet during her lifetime. She was also a committed fighter for civil rights, refusing to perform for segregated audiences and working to advance the NAACP efforts. Google also notes Baker’s time with the French Resistance during World War II when she worked on the sly, Search Engine Land Source

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Business profile and review best practices from TripAdvisor and Yelp

TripAdvisor and Yelp are two of the most powerful local search and review sites online. According to consumer survey data from Burke, review sites drive more immediate actions (i.e., phone call, store visit, website visit, email) than social media or search. This consumer behavior is because of review site content and because they’re often consulted lower in the funnel. That’s why it’s important for local marketers to take full advantage of these sites — for multiple reasons, including SEO purposes. TripAdvisor just released a diner engagement study. Yelp also has data on what drives engagement and conversions on its site. Below I’ve distilled findings from the two sources. Claim and complete profiles TripAdvisor found that “Restaurants with hours of operation on their TripAdvisor listing see 36 percent more engagement than those without them.” And Yelp says that “Businesses who complete their profiles see, on average, 5x the customer leads each month.” Add at least 10 photos TripAdivsor explained that “restaurants with 11 – 20 photos see double the amount of Search Engine Land Source

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SearchCap: Google ends ODP description, EU fines Google & local best practices

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Business profile and review best practices from TripAdvisor and YelpJun 2, 2017 by Greg Sterling Businesses that complete their profiles see 5x the customer leads each month. Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flagJun 2, 2017 by Amy Gesenhues In honor of Gay Pride Month, Google has adorned its LGBT-related search results with rainbow flag imagery. Google officially stops using DMOZ for source of search results snippetsJun 2, 2017 by Barry Schwartz With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description. EU ready to fine Google billions in shopping search antitrust case [Report]Jun 2, 2017 by Greg Sterling In one of three active cases, the company faces potential fines of up to $9 billion. How to rank for ‘position 0’ Search Engine Land Source

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Learn best practices for mobile search and in-store sales

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital campaigns on in-store sales. On June 6th, join our digital marketing experts as they explore online and offline connections across multiple digital channels. They’ll discuss best practices to drive foot traffic, plus key metrics to measure the impact of digital search marketing, organic search, social media, and ad campaigns on top-line growth. Register today for “Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?,” produced by Digital Marketing Depot and sponsored by MomentFeed. The post Learn best practices for mobile search and in-store sales appeared first on Search Engine Land. Search Engine Land Source

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Search Engine Optimization & AdWords

Search Engine Optimization & AdWords What is SEO? Why is it important? View this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO and what you need to know to get started. During this free webinar you will learn: -Introduction to SEO -How Search Engines Work -Keyword Research -On-Page Optimisation -Website Management and Optimisation -Off Page SEO -Tools for SEO

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5 Simple Tips on Persuasive & Effective Web Design | Magda Kwiatkowska

5 Simple Tips on Persuasive & Effective Web Design | Magda Kwiatkowska In this video, Magda Kwiatkowska shares five incredibly simple tips (that you haven’t heard of) to strengthen the persusasion and attractiveness of your website — so you can get prospects to choose you over your competitors. Join Mindvalley Insights for more like this – http://bit.ly/1QRYSdo Magda Kwiatkowska started Psychology for Marketers with two goals in mind: to help you create the business in line with your passion while still leaving you time to do all the other things you love, and to help you improve your relationships with others and easily get things you want in life. She believes 99% of all our troubles would disappear if we only understood ourselves better. Magda is committed to helping you get to that understanding — and literally see how every aspect of your life starts improving. Mindvalley Insights is an initiative started by Mindvalley to openly share the best business practices that allow us to get closer to achieving our goal: impacting one billion lives. To do this, we master and implement traffic strategies, social media campaigns, content marketing strategies, and much more. We share with you proven tips and techniques — in entrepreneurship, copywriting, branding, launches, etc… — so you too can build a highly profitable and successful business and achieve the results in life you’ve always dreamed of. ########################################################################## MORE MINDVALLEY INSIGHTS: ►►► Subscribe to the MVI YouTube channel http://bit.ly/1Sw7eHL ►►► Online Marketing Weekly — be first to know what’s trending http://bit.ly/1TB0DKG ►►► Checkout the MVI website to learn more http://bit.ly/1QRYSdo ########################################################################## From Magda Kwiatkowska: ►►► Magda Kay — Life Coach & Business Consultant http://magdakay.com ►►► Psychology For Marketers http://ift.tt/2s2TD54

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