SearchCap: Bing Ads management, Apple Maps updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beginners’ guide to Bing Ads management Jun 6, 2017 by John E Lincoln Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. Beyond SEO: Managing the management Jun 6, 2017 by Casie Gillette You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively. Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode Jun 6, 2017 by Greg Sterling Google and Bing already offer similar indoor maps. Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition Jun 5, 2017 by Digital Marketing Depot MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines Search Engine Land Source

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SMX Advanced is almost sold out! Less than 100 tickets left.

SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile SEO to Project Owl, protecting your brand keywords to the latest in search ads. We even have keynotes from Google and Bing! For more of what we’ll be talking about, take a look at the full agenda. This is your last opportunity to join us. Less than 100 tickets remain to the 11th edition of SMX Advanced. All Access Passes are $1,995, a $300 savings compared to onsite rates. Register today! P.S. Some of the most highly knowledgeable search marketers will be presenting at Advanced: The post SMX Advanced is almost sold out! Less than 100 tickets left. appeared first on Search Engine Land. Search Engine Land Source

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Grow Customer Lifetime Value with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV. Join our paid search experts to understand how people-based search marketing, using Google Customer Match, can help you optimize your bid strategies, target or suppress certain audiences, and customize ad copy and promotions. Register today for “Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing,” produced by Digital Marketing Depot and sponsored by LiveRamp. The post Grow Customer Lifetime Value with People-Based Search Marketing appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Retail SEO, B2B searches & green Google logo

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searchesJun 5, 2017 by Dianna Huff In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Google logo goes green to promote the company’s first official environmental reportJun 5, 2017 by Amy Gesenhues Today’s animated Google logo leads to 72-page report outlining Google’s commitment to environmental sustainability. Focus on these 5 areas to deliver big results in e-commerce SEOJun 5, 2017 by Brian Patterson Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. The perfect structure for managing profitable shopping adsJun 5, 2017 by Sponsored Content: Optmyzr When Search Engine Land Source

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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted, that it no longer gets as much traffic from Google. In an interview with Bloomberg, The Wall Street Journal reported that its Google traffic plunged 44 percent after leaving the “First Click Free” program. First Click Free allows visitors from Google to access articles that are normally behind paywalls for free, when they click to them from Google’s search results. Many publishers participate in the program because they find the traffic and related ad-revenue offsets potential lost subscription revenue. When a publisher is not in the program, Google cannot fully index the articles it publishes. That means those articles are less likely to appear for a wider range of topics. That can hurt potential traffic from Google. In addition, such articles are also listed with a “subscription” designation next to them, which might put Search Engine Land Source

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Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition

MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management. Finding the appropriate social media management tool for your business can be a challenge. MarTech Today’s “Enterprise Social Media Management Software: A Marketer’s Guide” provides a framework for deciding if you need and EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. In this guide you will learn: Who the key players are in the ESMMS market What you should look for in a social media management software solution How recent social media and marketing trends are impacting this market Also included in the report are profiles of 18 leading ESMMS vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Search Engine Land Source

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SEO Tips for Musicians: Why Search Engine Optimization?

SEO Tips for Musicians: Why Search Engine Optimization? http://bit.ly/1OpP7zp – SEO Basics: What and Why? is the first module in an online video course for musicians and creative types titled SEO Basics for Musicians. The full course will be available soon. Join our waiting list: http://bit.ly/1OpP7zp Learn how to use your website and the search engines to drive free traffic to your website and attract people to you. The last thing we need as musicians and creative types is to get lost in the abyss of social media and the internet. This 12-part, 75+ minute long course is designed to teach musicians the basics of SEO in basic, practical, layman’s terms. With this information, you will gain a better understanding of SEO, the evolution of search engines, the elements of SEO, what factors determine how your YouTube videos are ranked in results and much more. Join our waiting list and be the first to know when the full course is launched. http://bit.ly/1OpP7zp

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