Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournament

Google is celebrating the first day of the Wimbledon championships today with an animated image to mark the tennis tournament’s 140th anniversary. The doodle was designed by doodler Gerben Steenks and leads to a search for “Wimbledon championship.” The top right corner of the image includes a tribute to the Rufus the Hawk, a mainstay at the All England Club in Wimbledon, London, tasked with keeping the courts clear of pigeons during game-play. From the Google Doodle Blog: Like all British institutions, Wimbledon has its endearing quirks. Keep an eye out for the beloved Rufus the Hawk (featured in the Doodle), who dutifully shoos away any pigeons who land on the court during a match. And if you’re wondering what the spectators are snacking on, it’s strawberries and cream — 28,000kg every year! You can find Rufus in the top right corner of the animated image noting the tournament’s 140th year: Before going with the final tennis court artwork, Google considered two Search Engine Land Source

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SearchCap: YP acquired, PPC trends & tennis Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournamentJul 3, 2017 by Amy Gesenhues The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. The biggest trends & changes in PPC so far in 2017Jul 3, 2017 by Ginny Marvin From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most. How to determine if that ‘free audit’ solicitation email is legitJul 3, 2017 by Dianna Huff It can be tough to determine if a ‘no obligation’ audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams — and how to get basic website audit information for free. More content, less traffic: Part IIJul 3, 2017 by Conrad Saam Trying to determine whether it’s worth your time to invest in Search Engine Land Source

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Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather

Google is celebrating today’s Fourth of July holiday with a doodle inspired by the U.S.’s first National Parks Service Director and noted conservationist Stephen Mather. The red, white and blue logo leads to a search for “Fourth of July,” and includes images of deer, bears, moose and other animals you may find in one of America’s 58 national parks. According to Google, Mather’s birthday was also on July 4th. He was named director of the the National Parks Service — often cited as “Amercia’s best idea” — in 1916 by President Woodrow Wilson who created the NPS the same year. “Over a century old, America’s national parks span 84 million acres and host more than 275 million visitors every year,” writes Google on its Google Doodle Blog. It was 241 years ago today the Continental Congress voted to adopt America’s Declaration of Independence and proclaim freedom from Great Britain. For all those celebrating, Search Engine Land wishes you Search Engine Land Source

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YouTube Seo in Hindi. YouTube Search Engine Optimization to Rank Your Videos

YouTube Seo in Hindi. YouTube Search Engine Optimization to Rank Your Videos Advance YouTube Seo in Hindi with Basic Video Search Engine Optimization. Get Advance Methods to increase Views 100 times.

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Want To Speak At SMX East? Here’s How

The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on October 24 – 26 at Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet. As you might guess, interest is high in speaking Search Engine Land Source

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Dex Media acquires YP Holdings to expand its SMB marketing automation platform

Dex Media has announced its acquisition of YP holdings in a deal that brings together two rival marketing companies that focus on the local and small business space. Terms of the deal were not disclosed. The Wall Street Journal reported before the announcement that Dex is spending $600 million. The new company will be called DexYP. Best known as a phone book publisher and online local search portal, Dex Media also offers a digital marketing automation platform for small and local businesses called Thryv (formerly DexHub). [Read the full article on MarTech Today.] The post Dex Media acquires YP Holdings to expand its SMB marketing automation platform appeared first on Search Engine Land. Search Engine Land Source

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More content, less traffic: Part II

At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by reducing a website’s overall page count. Simply put, many of our clients had way too much content — pages and pages of content that not only didn’t generate traffic, but also had the unintended consequence of hurting traffic sitewide by diluting keyword and topical relevance. By consolidating pages and reducing the total page count of these sites, we saw some dramatic improvements in overall traffic. The purpose of this article is to lay out an analytical framework to answer an important question: How do I determine if I should continue to increase the content on my site? First, I should note that I work in the hypercompetitive legal industry — and lawyers have been belching out web content at a stupendous rate after hearing time and time again that “Content is king” and that “Google likes fresh Search Engine Land Source

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