Understanding Keyword Research for SEO

Understanding Keyword Research for SEO Support us on our Patreon page: http://ift.tt/2uxVb5t http://ift.tt/1c03NIq Take the QUIZ: http://ift.tt/1GAuevB Let’s take things to the next level. Google makes a bunch of tools to help you track and improve your SEO. One of the biggest parts of SEO is understanding keywords. Keywords are what millions of users type into Google search everyday. Of course, Google tracks all of this information, but is nice enough to aggregate it into a few useful tools. With SEO and keywords the idea is if you’re starting a site you want to incorporate keywords that aren’t competitive, but still get a lot of searches. When we say competitive, it just means a lot of sites are trying to get on the first page of google for that keyword search. One way to research this is with Googles keyword planner. The tool comes with a free adwords account. Adwords is Google’s paid search advertising program, the stuff that shows up at the top and side bar of search results. What we’re looking for is the keyword planner. Lets open it up. You could spend days with this tool, but we’ll do a brief overview. Let’s start with, “Search for new keyword and ad group ideas”. These tools are built for use with adwords, but they also work for Organic keyword ideas. In the first box we’ll type “Sexy Costumes”, for our sexy costume website and click ‘get ideas’. We want to look at the second tab, ‘keyword ideas’. On this page we’ll see other keywords related to “sexy costumes”, along with the monthly searches and competition. What we want to do is find some keywords that have a decent amount of searches with low competition. If you look at the average monthly searches you see it’s quite skewed toward halloween, duh. Competition is how many people are bidding on a certain keyword, and a bid is how much they will pay for a person to click on their ad. This is for adwords, but it’s also a good gauge for organic search competition. If we search by competition we’ll see the usual suspects, sexy nurse, firefighter, zebra, but we’re looking for an outlier, something with a decent number of average searches but low competition. Dig a little deeper and sort by monthly searches and go through a few pages, and we find our outlier. Sexy ghost Costume, with an ok number of monthly searches and only low competition, plus a lower suggested bid, which also means less competition. That would be a great keyword to optimize a page for, not sure about the actual costume though, we’ll talk optimization in the next lesson. Hmm, should I search my name? OK Cami Li, and I can see how many people are searching for me and what phrases they use. Uh ok, I guess people want boobs and tattoos, cmon guys I have a brain too! There’s also a tool called Google Trends that lets you see search trends over time. […]

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SearchCap: SEO success, AdWords spreadsheets & July Fourth

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script automates adding any AdWords data to a Google spreadsheetJul 5, 2017 by Frederick Vallaeys Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help. SEO case study: Zero to 100,000 visitors in 12 monthsJul 5, 2017 by Andrew Dennis Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website — without using any tricks or hacks. Fourth of July Google doodle inspired by US’s 1st National Parks director, Stephen MatherJul 4, 2017 by Amy Gesenhues Created in 1916 by President Woodrow Wilson, the US National Park Service is often cited as America’s best idea. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: How to determine if that ‘free audit’ solicitation email is Search Engine Land Source

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Google Posts are removed after 7 days, with one exception

Google has confirmed that most Google Posts are removed seven days after they are first published. The exception to this rule is Google Posts that are based on upcoming events. Event-based Google Posts are removed after the event date. A Google spokesperson told us, “Posts enable merchants to share timely, relevant updates on Google Search and Maps. To ensure that posts are timely, they’re removed from the default view after seven days (or when the event date the post referenced has passed). However, a historical view of posts is shown under the Posts tab on mobile.” Google Posts recently went live to most Google My Business customers. It enables these businesses to share timely messages to their customers, which show up in the local panel on web search and Google Maps. Brodie Clark from optimising.com.au shared a screen shot of a notification Google sends to notify businesses that the Google Post will expire: This information about when Google Posts expire is Search Engine Land Source

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7 most important SEO focus areas for colleges and universities

July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the top. Earlier this year, Chegg Enrollment Services and the National Research Center for College and University Admissions (NRCCUA) conducted a survey of 726 high school students researching universities. Online searches ranked as the top method used by prospective college applicants to discover universities and programs, and the second most popular method used both during and after the admissions process. However, higher education faces its own set of unique challenges for SEO. University websites are often segmented by school, program or department. This can result in many contributors to the SEO process, often without a singular roadmap to follow across the organization. Additionally, it’s not uncommon for the university’s IT department to own web development, sometimes creating a backlog for technical SEO changes that Search Engine Land Source

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What’s Working Now… with Search Engine Optimization (SEO)

What’s Working Now… with Search Engine Optimization (SEO) If you want to become the go-to expert in your market, you’ll love this exclusive look inside one of our Youpreneur Community Mastermind Calls! Each month I provide a short, easy to follow training session entitled “What’s Working Now…” to kickstart action-taking for everyone that needs simple strategies that’ll make a difference to their business growth. Enjoy! And if you’d like to join us inside of the community, please visit http://ift.tt/1g9BecH For more information, blog content, my podcast and much more you can visit http://ift.tt/VxKig5 – thanks!

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SEO case study: Zero to 100,000 visitors in 12 months

You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I want to share a process we’ve developed at Siege Media to earn links and visibility, and to increase web traffic for our clients. I’m going to walk through how we built a site’s SEO strategy from the ground up — growing from zero visitors to 100,000 — and share key takeaways that you can apply to your own strategy. The general outline of our strategy was: Start slow and take advantage of “easy wins.” Focus on securing a handful of strategic links to important pages. Establish passive link acquisition channels to build momentum. Be intentional about content creation and its impact on search. Level up over time, and target higher-value opportunities. Let’s dive into the case study. Note: We had control over Search Engine Land Source

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This script automates adding any AdWords data to a Google spreadsheet

If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the most timing-consuming aspects of their jobs. I know it’s not exactly a scientific study, but I found the results fascinating anyway. Here’s what the board looked like: The orange arrows highlight each note that said “reporting” was the most time-consuming PPC task. Meetings are another time-consuming task people added to the board several times — but I’m not going to help you fix that with a script, so let me focus on reporting, a topic I’ve covered several times in recent posts here. When it comes to reporting, you should really try to produce something that gives the stakeholder the data and insights they need, but in such a way that Search Engine Land Source

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