SearchCap: Google menu list, Bing popular content & paid mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds menu tab to restaurants’ local panelJul 10, 2017 by Barry Schwartz Google is now adding more tab options to the local panel. Not only do we see an overview and reviews tab, but now a menu tab and others. Bing adds ‘Popular Content’ search results snippet sectionJul 10, 2017 by Barry Schwartz Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much? 5 common mistakes made by B2B paid search novicesJul 10, 2017 by Pauline Jakober Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. 4 tips for becoming a content-producing machine and generating more organic trafficJul 10, 2017 by Jeremy Knauff Producing great content is challenging enough, but creating lots of great content Search Engine Land Source

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8 major Google ranking signals in 2017

  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right. Below, we’ve put up a list of top eight rankings factors, based on the industry studies by SearchMetrics, Backlinko and SEO PowerSuite. Read on to find what they are, and how to optimize your site for each. Backlinks Surprise, surprise, right? In 2017, backlinks continue to be the strongest indication of authority to Google. Let’s look at the things that can make or break yours. 1. Link score How does Google turn the abstract concept of “backlinks” into a quantifiable ranking signal? In several patents, Google explains that this is done by calculating a “link score.” The score is made up by every incoming link’s individual quality score (aka Search Engine Land Source

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Attack of the clones: Here’s a script to fight duplicated ads

You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords. Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded text ads (ETAs) instead of one. Suddenly, you’ve got multiple ads that are exactly the same. That means your ad testing isn’t working right, because the traffic isn’t being served evenly between the different ad variants; instead of an A/B test, it becomes an A/A/B test. Even if your testing works, the data is split out between the doppelgängers (that’s German for “ghostly twin,” or something). On top of this, it’s adding needless complication to managing your account. If you’re labeling up different variants, you might catch one but not the other. If you want to pause ads and Search Engine Land Source

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SEO’nun (Search Engine Optimization) önemi nedir?

SEO’nun (Search Engine Optimization) önemi nedir?

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Eva Ekeblad Google doodle celebrates scientist who made flour & alcohol from potatoes

Today’s Google doodle is a salute to Eva Ekeblad, a Swedish scientist and agronomist who developed a method for making flour and alcohol from grinding potatoes. “Eva discovered the starch was humble but mighty — potatoes could be ground into flour or distilled into spirits. Her discovery helped reduce famine in years to come,” writes Google on the Google Doodle Blog. Ekeblad was born on this date in 1724, so today marks her 293rd birthday. Her achievements earned her a spot in the Royal Swedish Academy of Sciences in 1748 — the same organization that awards Nobel Prizes in physics and chemistry. She was the first woman elected into the academy (another female would not be elected to the academy for 200 years). The image includes a cameo drawing of Ekeblad carved from a potato, along with potato skins to spell out G-O-O-G-L-E. The doodle leads to a search for “Eva Ekeblad” and includes the usual sharing icon. The post Eva Search Engine Land Source

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4 tips for becoming a content-producing machine and generating more organic traffic

We all know that amazing content is essential to success in digital marketing today — especially when it comes to search engine optimization (SEO). The problem for most people is finding the time to create it. Many of us already feel maxed out, kept busy running our business and serving customers, so it’s difficult to find enough time to produce amazing content. And most find it nearly impossible to find enough time to produce lots of it. Does that describe you? I’ll share a little secret: At one point, that described me, too. Today, however, in addition to writing about digital marketing on my own blog and on two sites covering SEO, I contribute to two publications for the construction industry, and I guest post frequently on a variety of other websites. So I think it’s safe to say I’ve become quite efficient at it. Now I’m going to share the techniques I’ve used to become ruthlessly efficient at producing tons of amazing content. This will help you to create Search Engine Land Source

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5 common mistakes made by B2B paid search novices

Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve become accomplished in a variety of marketing channels, including email marketing, content marketing, organic search, trade shows and so forth. But your team hasn’t yet taken the company into the paid search marketing channel. And as the most “digital-savvy” member of the group, you’ve been tapped to head the initiative. You’re excited to take on this responsibility, but you’re also nervous. Before you start, you should know that when it comes to PPC, B2B marketers tend to trip up in certain specific areas. To give you a leg up, I’m going to describe five common mistakes that B2B paid search novices tend to make and how you can avoid them. Good luck! Mistake #1: Rushing to launch Rushing to launch is a common mistake — and an understandable one. When your company has a big promotion or event on Search Engine Land Source

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