16 common on-site SEO mistakes you might be making right now

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes. If my experience is anything to go by, odds are high you’re making at least one of them. 1. Nofollowing your own URLs There comes a time in every SEO’s life when they need to keep a page hidden from the search results — to prevent duplicate content issues, to hide member areas, to keep thin content pages out of the index, to hide archives and internal search result pages, during an A/B test and so on. This is perfectly innocent, perfectly noble and perfectly necessary. However… … do not use the “nofollow” tag to accomplish this! The “nofollow” Search Engine Land Source

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This script creates Google Slides with AdWords data to automate your presentation-making

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of AdWords Scripts is to help advertisers automate their workflow. After talking with advertisers, we found that many share scripts output through slide decks, and this involved a manual step of copying AdWords data into the presentation. So we worked hard to integrate Slides API directly in Scripts to allow advertisers to automate the entire process.” I feel I’ve been saying this a lot lately, but here’s yet another new capability from Google that can help us with PPC reporting. And considering the amount of time the average account manager spends preparing reports for stakeholders, any new technology that has the ability to automate some of this work is worth looking into. So, let me show you how Search Engine Land Source

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SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script creates Google Slides with AdWords data to automate your presentation-makingAug 2, 2017 by Frederick Vallaeys Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation. 16 common on-site SEO mistakes you might be making right nowAug 2, 2017 by Pratik Dholakiya Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues! Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menuAug 2, 2017 by Barry Schwartz Google makes another attempt at allowing users to save their search results to a single location. Three must-read ABM trends for 2017Aug 1, 2017 by Search Engine Land Source

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3 ways to use search query data from Google Search Console

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used to click through to your website. In this column, I’ll explain how to read the report. I’ll also share a few simple strategies on how small business owners can use it to improve a website’s non-paid Google search results and website marketing in general. How to read the Search Analytics report To access the report, log into Search Console, and then click “Search Traffic” in the left-hand navigation. Search Analytics is the first report listed within this menu option. If you’re not able to access Search Console, it may be because you have to verify your website first. The Search Analytics report enables you Search Engine Land Source

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Search marketers plan to attend SMX East to become martech trailblazers

We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and tactics in his keynote at SMX East including: the evolution of marketing from the “arts and crafts department” to a results-producing, software-driven dynamo, how organizations are reinventing their operations and institutional metabolism to cope with the always-on and multichannel world, and why search marketers are uniquely qualified to lead in the new “martech era.” Meet Scott at SMX East Register for SMX East to meet Scott and other expert SEOs and SEMs making an impact in the search marketing community. For only $1,795, you’ll learn fresh tactics to improve your search marketing campaigns, have unlimited expo hall access, networking, WiFi, meals, snacks and more! Register today and save $400 compared to on-site rates. P.S. Add a full day pre-conference workshop for a deep dive into advanced SEO, AdWords, Social Media Advertising, Search Engine Land Source

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SearchCap: Google image badges, Google Search Console beta reports & keyword research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search adds badges for recipes, videos, products and animated imagesAug 1, 2017 by Barry Schwartz Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the image. Google releases details on new beta Search Console reportsAug 1, 2017 by Barry Schwartz Google has confirmed they are working on a beta of the new Google Search Console and shared some new reports they are offering to beta testers. Search marketers plan to attend SMX East to become martech trailblazersAug 1, 2017 by Search Engine Land We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent Search Engine Land Source

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Search Engine Optimization For Small Businesses | GoDaddy

Search Engine Optimization For Small Businesses | GoDaddy Mike discusses his difficulties with search engine optimization for a product that has a lot of competition and very different user intent. Watch Steve Harvey’s Funderdome Sundays 9|8c on ABC.Watch Steve Harvey’s Funderdome Sundays 9|8c on ABC.

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