Top 6 tips for SEO for SaaS

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities.  Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey Monkey. Based on this experience and what I’ve seen since, I want to share six of my top search engine optimization tips for SaaS companies. 1. Lead generation or SEO? One of the bigger questions that SaaS companies (as well as many B2B companies) face when approaching content optimization is the question of gating content for lead generation or leaving it open for SEO benefits. If you choose to gate content for lead generation, you’ll likely want to block search engines from indexing that content directly. Otherwise, you risk visitors finding your content via Google or Bing and bypassing the lead generation form altogether, which may hinder your lead generation goals. For example, Search Engine Land Source

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Designing content for the mobile-first index

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get to the main points without cutting out the content, as users might want to dig into the details more at times. More than ever, the structure of your content is important, and your content needs to be navigable, skimmable and digestible. Table of contents A table of contents is a great way to show how you have organized your content, and combined with HTML bookmarks, it allows users to quickly jump to sections of a page that may interest them. For instance, my table of contents for this article would be: Table of contents HTML headings Expandable content Tabs Filters Summary, highlights, TL;DR Bullet points or lists Bold or italic text Highlight important points What Search Engine Land Source

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SearchCap: Google quality raters update, Google shopping cards & mobile-first

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates quality raters guidelines with details around non-English language web pagesAug 3, 2017 by Barry Schwartz Google made some small tweaks to their quality raters guidelines on July 27, 2017. The previous update, on March 14, 2017, was much larger. Google Shopping shakes up mobile product card unit ads with swipeable carousel, filtersAug 3, 2017 by Ginny Marvin Stores are shown in cards instead of a list. Designing content for the mobile-first indexAug 3, 2017 by Patrick Stox Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas. Top 6 tips for SEO for SaaSAug 3, 2017 by Janet Driscoll Miller Do you handle SEO for a software as a service (SaaS) Search Engine Land Source

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web designing course in hindi || part 01 || how to make a website for free

web designing course in hindi || part 01 || how to make a website for free web designing course in hindi ! contact us Phone no. 9881489369 http://www.lifewin.in Motivational Speaker | Life Coach | Speaker of Success in Daily Life through Bhagavad Gita | 00:30- welcome 01:45-web designing course in hindi 02:35-how to make a website for free 05:25- free blog making 10:35- web designing tutorials for beginners You are probably here because you would like to enhance your communication abilities to become an effective web designer. If so, you’ve come to the right place that will show you how to be a great web designer through simple tips that will help improve how you communicate with people. Read on and get educated about becoming that web designer you’ve always wanted to be. In order to be a great web designer, you must be able to communicate your vision to your team. Explain clearly what the common goal is, and instill a vision of success in the group. Getting everyone working together on something they all believe in cements your web designing role in the group. Always tell others how much they, and their work, mean to you. It does not take long to write a note of thanks, but it might mean the world to someone who’s working for you. Giving someone this kind of acknowledgment is going to lift moods and it doesn’t cost you anything to do. Treat all of your employees well and never get involved in office gossip. Employees are usually happier in an environment where their work is appreciated and valued on the same level as any other employee. Spend time working with all of your employees so that you understand each person’s contribution. Be a communicator. Communication is a major aspect of what makes great web designing. If you can’t communicate your goals and vision, then what is there for your employees to follow at all? If you have a tendency to “loan wolf” at work, break out of that habit and begin communicating with your teams. Just because you think you are web designer does not mean that people will follow you. In order to be a good web designer and have good web designing skills, you must be able to make people understand what you want them to do. The information you just learned about gave you good ideas that will help get people to follow your lead. http://ift.tt/2uoOaCM http://ift.tt/2u8wqjE http://ift.tt/2uoOaTi http://ift.tt/2u8mwyM

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Search Engine Optimization with Rand Fishkin

Search Engine Optimization with Rand Fishkin http://ift.tt/2umOKRl Rand Fishkin, founder of Moz.com joins us to talk about the latest search engine optimization predictions, tips, tricks and hacks that you can use to set your digital presence up for success in the future. We talk about the current state of SEO, as well as the direction SEO is headed in the next few years. If you enjoyed this episode with Rand Fishkin about search engine optimization, we’d love a comment, like or share!

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16 common on-site SEO mistakes you might be making right now

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again. Let’s go over these mistakes. If my experience is anything to go by, odds are high you’re making at least one of them. 1. Nofollowing your own URLs There comes a time in every SEO’s life when they need to keep a page hidden from the search results — to prevent duplicate content issues, to hide member areas, to keep thin content pages out of the index, to hide archives and internal search result pages, during an A/B test and so on. This is perfectly innocent, perfectly noble and perfectly necessary. However… … do not use the “nofollow” tag to accomplish this! The “nofollow” Search Engine Land Source

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This script creates Google Slides with AdWords data to automate your presentation-making

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of AdWords Scripts is to help advertisers automate their workflow. After talking with advertisers, we found that many share scripts output through slide decks, and this involved a manual step of copying AdWords data into the presentation. So we worked hard to integrate Slides API directly in Scripts to allow advertisers to automate the entire process.” I feel I’ve been saying this a lot lately, but here’s yet another new capability from Google that can help us with PPC reporting. And considering the amount of time the average account manager spends preparing reports for stakeholders, any new technology that has the ability to automate some of this work is worth looking into. So, let me show you how Search Engine Land Source

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