¿Qué es SEO y SEM en marketing digital?

¿Qué es SEO y SEM en marketing digital? ¿Qué es SEO y SEM en marketing digital? SEO es serach engine optimization (optimización del motor de búsqueda) y SEM es search engine marketing (motor de busqueda marketing). ¿Qué es SEO? SEO (Search Engine Optimization) es la práctica de utilizar un rango de técnicas, incluidas la reescritura del código html, la edición de contenidos, la navegación en el site, campañas de enlaces y más acciones, con el fin de mejorar la posición de un website en los resultados de los buscadores para unos términos de búsqueda concretos. ¿Qué es SEO? SEO es el arte de preparar una web para que sea más comprensible y más relevante para los motores de búsqueda. Anuor Aguilar es experto en business excellence y CEO & fundador de Marketing Point y la revista http://ift.tt/2wfs3kd

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Apple reportedly hiring dozens of new mapping experts and engineers

According to a CNBC report, Apple is on a hiring spree. The company is seeking to add scores of mapping experts and engineers. According to the report: More than 70 job listings went live in the past month on the company’s site relating to its maps team, or requiring skills around things like: “geospatial information services,” “navigational aids” and “fleet management.” Apple Maps, which has quietly been improving over time, still suffers from a less-than-stellar reputation from its botched launch in 2012. However, the new hires will be supporting initiatives around augmented reality and “autonomous systems.” Here’s what Apple CEO Tim Cook said about both topics during this week’s earnings call. On augmented reality:  One of the most exciting and most promising announcements from WWDC was the introduction of ARKit, a new set of tools for developers to create augmented reality apps. It’s still early in the beta period, but it’s clear that ARKit has captured the imagination of our developer community . Search Engine Land Source

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The 4 Ps of SEO & digital marketing

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This led me into the new and exciting world of SEO circa 1999. Of course, there is more to marketing than just getting highly ranked on search engines, and it took me a while to figure this out. But over the years working as an SEO, I have learned the value of more traditional marketing processes and how they relate to SEO. Search engines want to connect people with the best possible results — so user engagement Search Engine Land Source

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SearchCap: Apple hirings local experts, SEO tips & location ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 4 Ps of SEO & digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. Apple reportedly hiring dozens of new mapping experts and engineersAug 4, 2017 by Greg Sterling Apple Maps could be the beneficiary of the company’s push into augmented reality and “autonomous systems.” How to effectively segment accounts with multiple locationsAug 4, 2017 by Matt Umbro What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. Search in Pics: Google champagne glass, mouthwash & trees holding up officeAug 4, 2017 by Barry Schwartz In this week’s Search In Pictures, Search Engine Land Source

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Top 6 tips for SEO for SaaS

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities.  Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey Monkey. Based on this experience and what I’ve seen since, I want to share six of my top search engine optimization tips for SaaS companies. 1. Lead generation or SEO? One of the bigger questions that SaaS companies (as well as many B2B companies) face when approaching content optimization is the question of gating content for lead generation or leaving it open for SEO benefits. If you choose to gate content for lead generation, you’ll likely want to block search engines from indexing that content directly. Otherwise, you risk visitors finding your content via Google or Bing and bypassing the lead generation form altogether, which may hinder your lead generation goals. For example, Search Engine Land Source

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Designing content for the mobile-first index

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get to the main points without cutting out the content, as users might want to dig into the details more at times. More than ever, the structure of your content is important, and your content needs to be navigable, skimmable and digestible. Table of contents A table of contents is a great way to show how you have organized your content, and combined with HTML bookmarks, it allows users to quickly jump to sections of a page that may interest them. For instance, my table of contents for this article would be: Table of contents HTML headings Expandable content Tabs Filters Summary, highlights, TL;DR Bullet points or lists Bold or italic text Highlight important points What Search Engine Land Source

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SearchCap: Google quality raters update, Google shopping cards & mobile-first

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates quality raters guidelines with details around non-English language web pagesAug 3, 2017 by Barry Schwartz Google made some small tweaks to their quality raters guidelines on July 27, 2017. The previous update, on March 14, 2017, was much larger. Google Shopping shakes up mobile product card unit ads with swipeable carousel, filtersAug 3, 2017 by Ginny Marvin Stores are shown in cards instead of a list. Designing content for the mobile-first indexAug 3, 2017 by Patrick Stox Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas. Top 6 tips for SEO for SaaSAug 3, 2017 by Janet Driscoll Miller Do you handle SEO for a software as a service (SaaS) Search Engine Land Source

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