Labor Day Google doodle inspired by art created during The Great Depression

Google has traded out its usual logo with a doodle to mark the Labor Day holiday. The Google doodlers behind today’s doodle took their lead from the Works Progress Administration (WPA) murals produced during the 1930s. Created in 1935, the historic WPA  was a federal program providing economic relief for US citizens suffering during the Great Depression. According to WPAMurals.com, WPA founded The Federal Art Project under President Franklin D. Roosevelt in an attempt to employ artists during The Great Depression. The WPA Murals website says The Federal Art Project created more than 5,000 jobs for artists that resulted in over 225,000 works of public art. To mark the holiday, the Google Doodle Blog notes, while Labor Day is a welcome day off for many, the holiday has deeper roots than barbecues, parades and picnics: “After a worker strike in the 19th century, Labor Day was created to honor workers and give them a day of rest. It became a federal Search Engine Land Source

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5 steps to creating a more efficient link-building campaign

Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve run others with enough structure to make German engineers weep with joy. I can tell you from firsthand experience that the latter results in a more efficient campaign every single time. Meanwhile, that efficiency leads to better results for your clients and higher profit margins for you. So today, I’m going to share five steps you can use to make your link-building campaigns more efficient. Start with a plan I once had a client who, despite having the best of intentions, reminded me of a squirrel who had just guzzled a double espresso. Each time we would develop a detailed marketing plan Search Engine Land Source

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Youtube Ranking Factors – how to rank videos with youtube seo and search engine optimization

Youtube Ranking Factors – how to rank videos with youtube seo and search engine optimization http://ift.tt/2eAPWz1 Youtube Video Ranking In First by learning from one one the experts in the training business! learn how shreya ranks her videos at the top of google on a routine basis and she is teaching you in a way most others would not dare! Shreya is doing screen share training showing you in an over the shoulder view of exactly what she is doing! how to rank videos youtube seo search engine optimization seo, video marketing, how to rank videos, seo for youtube channel, rank youtube videos, how to get more views on youtube fast, rank videos, how to rank youtube videos, youtube search ranking, how to rank video, video seo, youtube ranking, youtube video ranking, how to rank videos on youtube, video ranking, youtube seo tips, how to rank on youtube, how to rank in google, youtube seo, search engine optimization seo, video marketing, how to rank videos, seo for youtube channel, rank youtube videos, how to get more views on youtube fast, rank videos, how to rank youtube videos, youtube search ranking, how to rank video, video seo, youtube ranking, youtube video ranking, how to rank videos on youtube, video ranking, youtube seo tips, how to rank on youtube, how to rank in google, youtube seo, search engine optimization

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Learning Search Engine Optimization SEO from Scratch

Learning Search Engine Optimization SEO from Scratch Learning Search Engine Optimization (SEO) from Scratch Take this course: http://bit.ly/1BXROAY Course Description In this course you’ll learn the strategic and technical fundamentals of search engine optimization (SEO). The contents of this course include: Introduction to SEO In this chapter you’ll be introduced to search engine optimization and begin learning the skills and tools you need to get started in this powerful new industry. Search Engine Overview To understand SEO, it helps to start where your customers start, with search engines. In this chapter you’ll see how search results are organized, presented, and modified based on the searcher’s intent. Keyword Research In this chapter we’ll look at keywords, which are the core of SEO. Words show intent, associations, and motivation. Understand this, and you will understand your customer. Applying Keyword Research to Your Web Pages Now that you have a grasp of how keywords work, it’s time to put them into practice. In this chapter you’ll learn how to add keywords to important page elements and show visitors that they have reached the right page. Using SEO Tools This chapter will cover some of the best software tools for SEO, which can help make many of your tasks easier. Online Marketing and SEO SEO is not just about getting people to your website – that’s just the start. Once you get them there, how do you get them to do what you want them to do? We’ll explore some ideas in this chapter. Linking Builds Rankings Links from other websites help your site gain rankings and credibility. In this section, we will look at the different types of links that exist and which links are the most valuable in terms of gaining business visitors and rankings. Link Building Through Marketing and Social Media Social media are a great way to expand your website’s visibility and gain new customers. As you’ll see in this chapter, they are also a way to develop great relationships for building links outside your immediate network. Local, Mobile, and Search Any locally based business can benefit from the free visibility that search engines and social media provide. In this chapter you’ll learn some simple strategies that can bring new customers to your door.

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6 considerations for choosing a live chat solution

In a recent report, 45 percent of US online consumers say that they like having a chat invitation appear to help answer questions when they’re doing online research or making a purchase. It should come as no surprise that increased engagement between agents and customers leads to higher conversion rates and increased purchasing. When exploring your live chat options, it’s important to understand that not all chats are created equal. The difference between a “smart” chat engagement versus a generic chat engagement can be the difference between a customer completing a purchase or abandoning your website. This white paper from MarketLinc highlights the six key considerations you should take into account when planning to implement live chat software on your e-commerce website. Visit Digital Marketing Depot to download “6 Considerations for Choosing a Live Chat Solution to Increase Ecommerce Conversion.” The post 6 considerations for choosing a live chat solution appeared first on Search Engine Land. Search Engine Land Source

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Google adds trending searches and instant answers to iOS app

With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, Google says: See searches that are trending around you when you tap on the search box to start a search Get instant answers to your questions as you type them, before you even complete the search. Try it out by typing for “goog stock” or “how tall is the eiffel tower” and see the answer show up in the suggestions below the search box Easily give feedback on any suggestions you see while typing — just swipe left and tap on the “info” icon Here’s what it looks like: The trending searches appear to be national rather than specific to my location. The data appear to be Knowledge Graph data, but it’s not Search Engine Land Source

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SearchCap: Google iOS app trends, difficult clients & content SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds trending searches and instant answers to iOS appSep 1, 2017 by Greg Sterling Google adds previously introduced Android search capabilities to iOS app. Critical tips for navigating difficult client relationshipsSep 1, 2017 by Jeff Baum Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. Content marketing & SEO: The scalable way to be in the right place at the right timeSep 1, 2017 by Marcus Miller Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together. Search in Pics: Nooglers smiling, Google pizza making & charging docksSep 1, 2017 by Barry Schwartz In this week’s Search In Search Engine Land Source

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