SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creating a B2B and B2C overlap strategyNov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Web.com buys Acquisio for machine learning, PPC management capabilitiesNov 2, 2017 by Greg Sterling Acquisio’s platform takes a machine learning-supported approach to paid search programs. Do Google Posts impact ranking? A case studyNov 2, 2017 by Joy Hawkins Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Yext announces conversational ‘Knowledge Assistant’ for local data managementNov 2, 2017 by Greg Sterling The company is also adding structured markup for events and events data syndication. Bing expands Shopping Campaigns to Canada & IndiaNov 1, 2017 by Susan Wenograd Bing continues its global build-out Search Engine Land Source

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Google rolling out new curved mobile search results interface

Kashin / Shutterstock.com It appears that Google is now rolling out the new curved mobile design that they have been testing for several months. Many searchers have reported seeing the new design, and several of us at Search Engine Land have replicated it. The new design started rolling out earlier this morning, and now more are seeing it live. This would be the first major redesign to the Google search results since 2013 saw the unified card design released. We reached out to Google for confirmation of the rollout but had not heard back from them as of this writing. This story will be updated with a statement from Google as soon as we have one. Google is known for conducting many user interface tests, but this design appears to be a full rollout. Here is a screen shot of the new curved look for the Google mobile search results from my iPhone: The post Google rolling out new curved mobile search results Search Engine Land Source

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SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala

Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC. All thanks in part to Search Engine Land Awards program sponsors Google, Acronym Media and Stone Temple. We raise our glass one last time in honor of this year’s nominees and award recipients. See you in 2018! Winner & Finalist Photo Gallery 2017 Search Engine Land Awards Gala Photo Gallery from Search Engine Land Photobooth Fun 2017 Search Engine Land Awards Gala Photobooth Sponsored by Stone Temple from Search Engine Land The post SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala appeared first on Search Engine Land. Search Engine Land Source

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SEO eBay Search Engine Optimization Advice – Listing Every Day Increases Sales

SEO eBay Search Engine Optimization Advice – Listing Every Day Increases Sales The eBay Search Engine, Cassini, likes active stores. The more active your store is, the higher your listing can place in search. When you are high in search, more buyers will see your item and you will get more sales. We can’t control when buyers buy, but we can control when we list – and listing is considered an activity. Use the scheduled folder to hold listings so you always have a few at your fingertips to post. https://www.youtube.com/watch?v=vT-F9H-xXyk More eBay Tips Book a Consulting Session http://ift.tt/2u6Yl2w Personal eBay Coaching http://ift.tt/2v5kf3k Join me on Facebook http://ift.tt/1u4TZ1s Follow me on Facebook http://ift.tt/2jE2DJT Read my blog http://ift.tt/1eP6x9s

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SearchCap: Ask Google, SEO cookbook & SMX recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The SEO ‘do more with less’ cookbookNov 1, 2017 by Bobby Lyons How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. Siri, Safari and Google Search: What does it mean for marketers?Nov 1, 2017 by Jim Yu Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry. The Great #SMX East Recap: 2017 EditionNov 1, 2017 by Lauren Donovan And another SMX East is in the books! Last week’s show was a success, and we want to thank everyone who helped make it happen — speakers, sponsors, vendors, staff, organizers, and of course, our invaluable Search Engine Land Source

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The four pillars of an effective SEO strategy

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, while there are likely hundreds of variables working together to determine final placement, much of what is suggested is guesswork. And certainly, not all ranking factors are relevant to every business. Point being, it is easy to get lost down an algorithmic rabbit hole. It’s information overload out there, and you can spend all your time on a research hamster wheel and achieve very little. In this article, I want to simplify things and outline the four main areas you should be focusing on with your SEO. Really, when it comes down to it, SEO is actually pretty simple at a strategic level. The four pillars of Search Engine Land Source

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Bing expands Shopping Campaigns to Canada & India

Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Canada, as Bing product ads are only supported in English in Canada, and Quebec’s language laws mandate that stores located in the province must also provide a French website experience. Bing product ads are now available in Canada and India. These latest countries join the US, the UK, France, Germany and Australia with support for Bing Shopping Campaigns. Bing product ads launched in the US in 2014, with its first international expansion into the UK in April 2016.   The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land. Search Engine Land Source

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