Why real human users are the key to the best links for you

Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of SEO, but they’ve been taught that they can’t rely on metrics alone in order to judge whether a link is going to be good or bad for our clients. My background is in general and technical SEO, but I realized early on that for the work we usually do at my agency, most of what I knew didn’t really apply — at least, not in a very significant way. Of course, if you’re doing high-level analysis of any sort, you do need to have a great deal of SEO knowledge. The reason I don’t train anyone to do this (on an advanced level) is that I don’t want them to ever lose their ability to think like humans. Though they must run all link-building activities by Search Engine Land Source

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SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the Twitter section for the Texas church shooter’s name, Google has promised to make changes. Google adds wait times to local results in search and mapsNov 7, 2017 by Barry Schwartz Hate waiting for your seat in a restaurant? Now Google can tell you the current wait time before you go. Bing Ads now shows exact match impression shareNov 7, 2017 by Ginny Marvin The new data offers deeper insights into how ads are performing on exact match queries. Yelp increasingly cracking down on ‘review solicitation’ across the internetNov 7, 2017 by Greg Sterling The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well. SMX West Search Engine Land Source

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Google adds new knowledge panel to provide information about news publishers

Google has announced a new knowledge graph card for news publishers in which searchers can learn more about a specific news publication directly in the search results. Google said this will help searchers learn about “a publication you’re not familiar with or one you wanted to learn more about.” The knowledge panels also give searchers faster access to information about a publisher and can help Google address the misinformation and fake news issues it has been fighting for some time now. The news publisher knowledge graph will show topics the publisher commonly covers, major awards the publisher has won and claims the publisher has made that have been reviewed by third parties. Here is a screen shot of this feature from Google: Google explains there is no way to directly control which publishers are able to surface the new knowledge graphs and what information is shown but offers these tips: Like search results, many factors go into what’s shown in the Knowledge Search Engine Land Source

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SEO for Real Estate: Introduction to Search Engine Optimization

SEO for Real Estate: Introduction to Search Engine Optimization In this video, we’re going to dive into the basics of search engine optimization for real estate. If you’re newer to online marketing, if you’re newer to getting web pages ranked well in Google, this is going to be a quick, kind of how it works training session. ==========================­­­­­=== Be sure to SUBSCRIBE to our Channel for More Videos: http://www.youtube.com/user/OnCarrot ====================================== InvestorCarrot https://oncarrot.com Facebook: http://ift.tt/29GUU5S Twitter: https://twitter.com/investorcarrot ========================================­­­­­===

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Google Maps enables creating & sharing lists on desktop version

Android Police reports Google is now rolling out the ability to create and share lists of places on the desktop version of Google Maps. This feature originally launched on mobile in February and now seems to be rolling out to the desktop interface. It allows searchers to keep track of saved places and share lists with others via text, email and popular messaging apps. Here is a screen shot from Android Police showing what happens when you click the “save” button now on the Google local listing in Google Maps: You can, of course, continue to access your places in the menu on the side of Google Maps to check your saved listings on both desktop and mobile. It is unclear how long this feature will take to roll out to all users, but it does seem to be rolling out more widely now. The post Google Maps enables creating & sharing lists on desktop version appeared first on Search Engine Land. Search Engine Land Source

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SEO ranking factors for 4 business verticals and what they mean for local businesses

SEO for local business has gone through a number of changes. First, local businesses had to figure out Google’s algorithm so that their websites would appear in search results. Next came local search ranking factors that emphasized location-based factors. Now, it seems Google updates will require a new look at vertical-specific ranking factors. This isn’t really a third wave of SEO — rather, it’s an evolution of Google’s general ranking factors. Consistent with attaining its goal of providing consumers with search results that best match what they are looking for and content that will be most helpful, Google looks more deeply and more specifically at factors that determine search results. What this means is that pursuing general factors like “more backlinks” or “matching keywords” simply doesn’t cut it anymore. That’s not to say those factors are no longer relevant; they are. But it’s getting more complicated. One size no longer fits all While the debate rages on about the importance of websites Search Engine Land Source

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SearchCap: Canada courts with Google, Google Maps sharing & SEO ranking factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US court orders Google not to comply with Canadian court’s order delisting search resultsNov 3, 2017 by Greg Sterling The US court agreed with Google that implementation of the Canadian court’s ruling would violate US laws, including the right to free speech. SEO ranking factors for 4 business verticals and what they mean for local businessesNov 6, 2017 by Wesley Young As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank. Google Maps enables creating & sharing lists on desktop versionNov 6, 2017 by Barry Schwartz The feature, launched in February on Google Maps mobile versions, is now available on the desktop interface. Target the right keywords — for Google AND your clientsNov 6, 2017 by Search Engine Land Source

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