Angular SEO with Rendertron

Angular SEO with Rendertron Today I bring you an elegant search engine optimization solution for Angular progressive web apps. http://ift.tt/2AoyqD2 Live demo: http://ift.tt/2hY9Zpe 1. This solution is fully compatible with AngularFire2 2. Will render links in twitter, facebook, etc. 3. Is crawlable by googlebot, bingbot, etc. 4. Does not require Angular Universal or any weird hacks Rendertron: http://ift.tt/2w2KsRV Cloud Functions: http://ift.tt/2mnEQww Inspiration: http://ift.tt/2uA4Hbl

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Google changes info command search operator, dropping useful links

Google has confirmed with Search Engine Land that they have changed the way the info command, a search operator that gives you more details about a site, is displayed in search. Previously, the info operator would give searchers the snippet plus additional links to find more operators that show links to the site, the Google cache link, similar sites to that site and more. But that whole section has been removed, and now Google is showing just the snippet. Here is the before shot from a couple of years ago: Now what I see is only the snippet: Google told us this is the new changed behavior for the command. The post Google changes info command search operator, dropping useful links appeared first on Search Engine Land. Search Engine Land Source

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Survey: 79 percent of consumers believe they’ve seen fake local reviews

BrightLocal is out with its latest local consumer survey about local business reviews. The survey was based on a sample of 1,031 US consumers and covers a wide range of issues. It affirms the general importance and influence of reviews on consumer decision-making. However, there are a number of nuances and findings I found especially interesting. The top two considerations for consumers in considering reviews were average star ratings and overall quantity of reviews. In addition, how recent reviews were was important for many. Less important was whether businesses had responded to reviews, although that factor has gained in importance versus last year. After reading a positive review, fewer consumers said they were going next to the business website versus 2016. This showed a fairly dramatic decline. More people said they were seeking additional reviews to validate the “positive review” they had just read. About 30 percent of survey respondents said they needed to see at least two to three positive Search Engine Land Source

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SearchCap: Google news knowledge graph, fake reviews & info operator

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new knowledge panel to provide information about news publishersNov 7, 2017 by Barry Schwartz In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph. Survey: 79 percent of consumers believe they’ve seen fake local reviewsNov 8, 2017 by Greg Sterling Almost 75 percent also said they had been asked to leave a review. Google changes info command search operator, dropping useful linksNov 8, 2017 by Barry Schwartz The info search operator is the latest Google search feature to have changed, possibly for the worse. Has AI changed the SEO industry for better or worse?Nov 8, 2017 by Jayson DeMers Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. Local SEO: Driving customer Search Engine Land Source

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Why real human users are the key to the best links for you

Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of SEO, but they’ve been taught that they can’t rely on metrics alone in order to judge whether a link is going to be good or bad for our clients. My background is in general and technical SEO, but I realized early on that for the work we usually do at my agency, most of what I knew didn’t really apply — at least, not in a very significant way. Of course, if you’re doing high-level analysis of any sort, you do need to have a great deal of SEO knowledge. The reason I don’t train anyone to do this (on an advanced level) is that I don’t want them to ever lose their ability to think like humans. Though they must run all link-building activities by Search Engine Land Source

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SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the Twitter section for the Texas church shooter’s name, Google has promised to make changes. Google adds wait times to local results in search and mapsNov 7, 2017 by Barry Schwartz Hate waiting for your seat in a restaurant? Now Google can tell you the current wait time before you go. Bing Ads now shows exact match impression shareNov 7, 2017 by Ginny Marvin The new data offers deeper insights into how ads are performing on exact match queries. Yelp increasingly cracking down on ‘review solicitation’ across the internetNov 7, 2017 by Greg Sterling The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well. SMX West Search Engine Land Source

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Google adds new knowledge panel to provide information about news publishers

Google has announced a new knowledge graph card for news publishers in which searchers can learn more about a specific news publication directly in the search results. Google said this will help searchers learn about “a publication you’re not familiar with or one you wanted to learn more about.” The knowledge panels also give searchers faster access to information about a publisher and can help Google address the misinformation and fake news issues it has been fighting for some time now. The news publisher knowledge graph will show topics the publisher commonly covers, major awards the publisher has won and claims the publisher has made that have been reviewed by third parties. Here is a screen shot of this feature from Google: Google explains there is no way to directly control which publishers are able to surface the new knowledge graphs and what information is shown but offers these tips: Like search results, many factors go into what’s shown in the Knowledge Search Engine Land Source

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