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Is it just me, or does it seem time flies faster in the local search industry? Another year has gone by, with many changes and developments to boot. Here’s a list of my top 10 insights from 2017: 1. Customer data is the new competitive edge SMBs often feel at a competitive disadvantage compared to larger companies who benefit from scale at every level, including the purchase of search advertising or other marketing services. Data is helping even the playing field as it emphasizes quality over quantity. Better data resulting in better targeting means that local businesses experience lower costs, higher conversion rates and greater ROI. And while targeting is not a new strategy, what’s new is the access to and quality of data. Just as the price of technology drops with increased adoption, data will be cheaper, more accurate and more insightful. The Internet of Things (IoT) is driving growth in data much faster than what could be achieved by Search Engine Land Source
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Google has launched its annual Santa Tracker to count down the days until Christmas, serving up holiday games and educational resources. This year’s offerings include coding games to make a dancing elf and one to create original artwork. There is also an elf filter available via a “Santa Snap” game on the Android app: “You can fly your jetpack-ed elf around the globe in Google Maps and take ‘elfies’ with famous world landmarks.” Google’s Santa Tracker is available for Android, iOS and Chrome. Same as last year, there is an Advent-style calendar on the Santa Tracker home page that will continue to publish new holiday games and information between now and December 24. So far, Google’s Advent calendar has offered a link to its Santa Tracker Android app, a code instruction game for building a snowflake, holiday translations and a link to the following “Day at the Museum” video: Starting December 24, Google says the Google Assistant will be able to Search Engine Land Source
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You’d think that after a year or so of these posts, I’d run out of things to be on the soapbox about, right? Unfortunately (or maybe fortunately, since they give me material to write about), there are still tons of mistakes and missteps out there in SEO land — and lots of marketers who need help. This time around, I’m talking about SEO reports. I’ve taught several intensive Local SEO training courses at conferences all over the world, and monthly reports always come up. Marketers never seem to be really satisfied with what they’re providing to clients, and clients never seem to be really satisfied with the report they’re given every month. The big problem is that most of us live in our little Local SEO bubbles and don’t fully consider how a layperson thinks about SEO. We live, eat, breathe and bleed SEO — some of you out there even name your pets after algorithm updates. No one Search Engine Land Source
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Diferencia entre SEO y SEM – Search Engine Optimization Vs Search Engine Marketing Curso de SEO http://bit.ly/cursoseoyt El SEO y el SEM son 2 técnicas de Marketing Digital para tener presencia en buscadores. En este video voy a tratar de explicar la diferencia entre SEM (Search Engine Marketing) y SEO (Search Engine Optimization). Significado de SEO: Search Engine Optimization Significado de SEM: Search Engine Marketing Preguntas frecuentes sobre SEO y SEM ¿Cuanto vale aparecer en Google por SEO? Las visitas que logramos por SEO son gracias al proceso orgánico, es decir, no tenemos que pagar. por SEM sí. ¿Hacer SEM favorece el SEO? No. No tiene nada que ver. ¿Puedo tener una página sin optimización SEO pero con SEM? Sí. Puedo hacerle SEM a una página con 0 optimización pensada en SEO. ¿Cual es mejor SEO o SEM? Todo depende. No es uno o el otro… podemos usar ambas técnicas si quisiéramos. ¿Cuál es más rápida: SEO o SEM? El SEM es un proceso que podemos ver resultados en minutos. El SEO es a mediano-largo plazo. ¿El análisis de keywords es para SEO o para SEM? Para ambas técnicas. Algunos de los términos en SEO: Indexación Metatags Link Building Enlaces internos Algunos de los términos en SEM: Anuncios Cpc URL visible Grupo de anuncios http://ift.tt/2jbWP8M Información sobre SEO: http://ift.tt/2Bw1Wr4 Información sobre SEM: http://ift.tt/2jcbJvR Mis redes sociales: https://twitter.com/jorgejaramillo http://ift.tt/2Bw1WHA http://ift.tt/2jaeaPy http://ift.tt/2BvLIOV
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoYDec 1, 2017 by Ginny Marvin Phone sales from search ads continue to play a significant role for retailers. Google Local Questions & Answers now rolling out to desktop searchDec 1, 2017 by Barry Schwartz Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature. 8 simple ways to utilize a blog to improve SEO resultsDec 1, 2017 by Joe Goers Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains. Four brand-building activities that lay the foundation for Search Engine Land Source
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With the growing importance of Google Shopping campaigns in paid search results for brands and manufacturers, getting product data correct and consistent has become an increasingly urgent task. It’s been a somewhat sleepy product, but this week, Google announced new features and an expansion of Manufacturer Center. Launched in 2015, Google Manufacturer Center was designed to be a central repository for the product data that powers Google Shopping campaigns. Now, Google is using that data in knowledge panels in the US, including product features, images and descriptions. Earlier this month, Google began showing much more content in knowledge panels on mobile, including product features as shown in the example below. Google Manufacturer Center is now available in more countries: Australia, Brazil, France, Germany, the Netherlands and the UK. With the launch of a new Manufacturer Center API, brands and third-party data partners can add, update and delete products without having to rely on manual feed uploads. In addition to streamlining product Search Engine Land Source
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