Introduction to Search Engine Optimization (SEO) | Digital Marketing Tutorial for Beginners Part 2

Introduction to Search Engine Optimization (SEO) | Digital Marketing Tutorial for Beginners Part 2 Introduction to Search Engine Optimization (SEO) | Digital Marketing Tutorial for Beginners – Session 2 | Digital Marketing Course 2018 http://ift.tt/2iC0xYS Hello and welcome to Digital Marketing course conducted by Acadgild. As you already know was an online training session, we are presenting you the recorded video on YouTube. So, This is the second session in continuation to the previous session of the digital marketing course, if you have missed the previous session, please click the following link, Introduction to Digital Marketing – https://www.youtube.com/watch?v=rZ42xOZcBTQ&t=25s This video is all about, introduction to SEO which is nothing but Search Engine Optimization. Let’s know the topics covered in this digital marketing tutorial. • What is SEO or search engine optimization • Google Result Classification • How Search Engine works? • What is Google Crawling • What is storing? • What is Google Indexing and Processing? • Google Ranking • Quiz So, let’s get into the entire video to learn the introduction of SEO. Stay tuned for the next session of the course. Please subscribe the channel for more updates. For more updates on courses and tips follow us on: Facebook: http://ift.tt/28PWCp4 Twitter: https://twitter.com/acadgild LinkedIn: http://ift.tt/28Oh0Tw

The post Introduction to Search Engine Optimization (SEO) | Digital Marketing Tutorial for Beginners Part 2 appeared first on ocston.org -- Great Info about SEO.

SearchCap: Apple search ads, Google’s newest search features & latest carousel test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Dec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified search product. Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info Dec 5, 2017 by Amy Gesenhues “Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez. Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor Dec 5, 2017 by Amy Gesenhues Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara. PPC agencies will play these 4 roles when automation takes over Dec 5, 2017 by Frederick Vallaeys Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys Search Engine Land Source

The post SearchCap: Apple search ads, Google’s newest search features & latest carousel test appeared first on ocston.org -- Great Info about SEO.

AMP: A case for websites serving developing countries

Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was “breaking the web.” What do you think about AMP? — Maximiliano Firtman (@firt) March 23, 2017 The mobile ecosystem is already complex: choosing a mobile configuration, accounting for mobile-friendliness, preparing for the mobile-first index, implementing app indexation, utilizing Progressive Web Apps (PWAs) and so on. Tossing AMP into the mix, which creates an entirely duplicated experience, is not something your developers will be happy about. And yet despite the various issues surrounding AMP, this technology has potential use cases that every international brand should pause to consider. To start, AMP offers potential to efficiently serve content as fast as possible. According to Google, AMP reduces the median load time of webpages to .7 seconds, compared with 22 seconds for non-AMP sites. And you can also have an AMP without a traditional HTML page. Google Webmaster Trends Analyst John Mueller has mentioned that AMP Search Engine Land Source

The post AMP: A case for websites serving developing countries appeared first on ocston.org -- Great Info about SEO.

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their relationships through enhanced technology, stronger/more personalized deals and a singular online-offline approach. As for 2017, all major metrics trended up, including click volume, mobile purchases, foot traffic and overall sales. Cyber Monday 2017 marked the biggest shopping day in US history, with over $6.59B in sales, including a record-breaking $2B in mobile sales. Bing (my employer) also saw strong positive trends, with a YOY jump in clicks across Black Friday, Cyber Monday and the entire month of November. In the US, clicks were up 9 percent (cross-device) between Black Friday and Cyber Monday when compared with the same time period in 2016, and we also saw clicks up 12 percent YOY for the month of November. The rise in clicks is likely due to large retailers who extend Black Friday deals earlier and later — a Search Engine Land Source

The post Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records appeared first on ocston.org -- Great Info about SEO.

Google testing an answers carousel within the search results snippets

Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking to. This comes in handy with forum-related threads where someone asks a question and multiple people give their answers. In addition, Google is labeling which answer is the “best” and shows that answer first in the search results. Here is a picture from @glenngabe: I suspect Google is picking the best answer from a label in the thread itself. Of course, this can be a concern for those who run answer sites. Instead of a searcher clicking from Google’s search results to an answer site webpage, the searcher can quickly see a snippet or the full answer in these answer carousels. The post Google testing an answers Search Engine Land Source

The post Google testing an answers carousel within the search results snippets appeared first on ocston.org -- Great Info about SEO.

Links: To speed or not to speed

When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they responded. The other would spend a significant amount of time doing due diligence prior to outreach so that anyone who did respond had already been vetted. I always thought it was a good idea to let each new link builder find his own way, so I didn’t usually express a strong opinion about this divide. I could see the points of view of both sides, too. Why bother doing a lot of work up front if the webmaster wasn’t even going to respond? Why disappoint webmasters who did respond when you couldn’t work with them? On the whole, I have grown to favor the prior due diligence approach as opposed to casting a wide net. I’m firmly of the opinion that some link-building tasks Search Engine Land Source

The post Links: To speed or not to speed appeared first on ocston.org -- Great Info about SEO.

PPC agencies will play these 4 roles when automation takes over

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their strategy? What processes will they need to remain competitive? And what can they really expect from automation tools in the market today? I’ll cover all these topics in a series of upcoming posts, so I’d love to hear your ideas. But today, let’s begin by looking at what roles humans and agencies will play in PPC. . 1. Agencies will teach machines to learn Now that machines can learn, they certainly will surpass humans, right? The reality is that machine learning is still very dependent on humans. We program the algorithms, we provide the training data, we even manipulate the training data to help the machine get it right. Machine learning often Search Engine Land Source

The post PPC agencies will play these 4 roles when automation takes over appeared first on ocston.org -- Great Info about SEO.