Have a question about Will Ferrell? Google may show you a video response directly from him

Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question. “When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will appear in the form of selfie-style videos with a uniquely personal, authentic and delightful touch,” according to Google’s The Keyword blog. Google has taken the most often asked questions about a select number of celebrities and had the celebrities record their answer so that they can now be served up for mobile searches related to the query. The new feature is currently only available in the US and only works on mobile. It also applies to a very select list of well-known personalities. Google says it is piloting the feature with self-recorded video answers from the following list of celebrities: Priyanka Chopra Will Ferrell Tracee Ellis Ross Gina Rodriguez Kenan Search Engine Land Source

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Is holiday paid search more competitive in 2017 than 2016?

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a key topic for a #ppcchat Twitter conversation immediately following Cyber Weekend, in which host Kirk Williams posed the following question to chat-goers. As you can see, most brands felt they saw more competition this year than last year, though 39 percent felt it was about the same. Zero respondents felt that there was less competition this year than last. Taking a look at Auction Insights reports from Google for a sample of large Merkle retail advertisers, we can get a sense for how many brands were bidding on paid search keywords this year compared to last. As always, the metrics found in these reports and the stories they tell will Search Engine Land Source

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The lowdown on driving app downloads with Universal App campaigns

Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for the first time or are looking to get the most out of existing UACs, here are some best practices that I’ve discovered from talking with a bunch of other Googlers. Getting up and running with UAC The first key step is defining your goal. You’ll need to set a target based on one of these key performance indicators: If you care about different metrics in different situations, create separate campaigns for each desired outcome. From there, you’ll need to set up a few more items: A daily budget. When you’re driving installs, this should be your target CPI multiplied by the number of daily installs you want (shoot Search Engine Land Source

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Introduction to Search Engine Optimization (SEO) | Digital Marketing Tutorial for Beginners Part 2

Introduction to Search Engine Optimization (SEO) | Digital Marketing Tutorial for Beginners Part 2 Introduction to Search Engine Optimization (SEO) | Digital Marketing Tutorial for Beginners – Session 2 | Digital Marketing Course 2018 http://ift.tt/2iC0xYS Hello and welcome to Digital Marketing course conducted by Acadgild. As you already know was an online training session, we are presenting you the recorded video on YouTube. So, This is the second session in continuation to the previous session of the digital marketing course, if you have missed the previous session, please click the following link, Introduction to Digital Marketing – https://www.youtube.com/watch?v=rZ42xOZcBTQ&t=25s This video is all about, introduction to SEO which is nothing but Search Engine Optimization. Let’s know the topics covered in this digital marketing tutorial. • What is SEO or search engine optimization • Google Result Classification • How Search Engine works? • What is Google Crawling • What is storing? • What is Google Indexing and Processing? • Google Ranking • Quiz So, let’s get into the entire video to learn the introduction of SEO. Stay tuned for the next session of the course. Please subscribe the channel for more updates. For more updates on courses and tips follow us on: Facebook: http://ift.tt/28PWCp4 Twitter: https://twitter.com/acadgild LinkedIn: http://ift.tt/28Oh0Tw

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SearchCap: Apple search ads, Google’s newest search features & latest carousel test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Dec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified search product. Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info Dec 5, 2017 by Amy Gesenhues “Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez. Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor Dec 5, 2017 by Amy Gesenhues Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara. PPC agencies will play these 4 roles when automation takes over Dec 5, 2017 by Frederick Vallaeys Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys Search Engine Land Source

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AMP: A case for websites serving developing countries

Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was “breaking the web.” What do you think about AMP? — Maximiliano Firtman (@firt) March 23, 2017 The mobile ecosystem is already complex: choosing a mobile configuration, accounting for mobile-friendliness, preparing for the mobile-first index, implementing app indexation, utilizing Progressive Web Apps (PWAs) and so on. Tossing AMP into the mix, which creates an entirely duplicated experience, is not something your developers will be happy about. And yet despite the various issues surrounding AMP, this technology has potential use cases that every international brand should pause to consider. To start, AMP offers potential to efficiently serve content as fast as possible. According to Google, AMP reduces the median load time of webpages to .7 seconds, compared with 22 seconds for non-AMP sites. And you can also have an AMP without a traditional HTML page. Google Webmaster Trends Analyst John Mueller has mentioned that AMP Search Engine Land Source

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Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their relationships through enhanced technology, stronger/more personalized deals and a singular online-offline approach. As for 2017, all major metrics trended up, including click volume, mobile purchases, foot traffic and overall sales. Cyber Monday 2017 marked the biggest shopping day in US history, with over $6.59B in sales, including a record-breaking $2B in mobile sales. Bing (my employer) also saw strong positive trends, with a YOY jump in clicks across Black Friday, Cyber Monday and the entire month of November. In the US, clicks were up 9 percent (cross-device) between Black Friday and Cyber Monday when compared with the same time period in 2016, and we also saw clicks up 12 percent YOY for the month of November. The rise in clicks is likely due to large retailers who extend Black Friday deals earlier and later — a Search Engine Land Source

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