Friday, 8 December 2017

The Etsy SEO secret. How to rank in the etsy search

The Etsy SEO secret. How to rank in the etsy search There is one Etsy SEO secret that noone is talking about One method to boost your SEO, to increase your items ranking in the Etsy search And its really easy to do Watch the video to find out how to increase etsy traffic and learn how to rank in the etsy search Thank you so much for joining me. Please remember and come back every Mondays for marketing tips and advice videos Wednesdays For Crafting supplies and Equipment reviews Thursdays for Art and Craft tutorials To join in the chat and share your work join the facebook group https://goo.gl/wQZJeF or for updates like the page https://goo.gl/uzxYra If you would like to commission your very own sculpture of your pet https://goo.gl/fEVtzc Most of my videos are shot on the Nikon 1 J5 http://amzn.to/2BWF2KD With the 18.5mm prime lens http://amzn.to/2y8b17w (affiliate links)

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Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery

Today’s Google doodle recognizes Jan Ingenhousz, the 18th century Netherlands scientist credited with discovering the photosynthesis process. Google notes while scientists were already aware plants produced and absorbed gases, it was Ingenhousz who discovered and published his research on plants producing oxygen in the sunlight and carbon dioxide in the dark. “He published these findings in 1779, significantly influencing further research on plant life in the centuries to follow,” writes the Google doodle team on the Google Doodle Blog. Google says Ingenhousz, born on this date in 1730, began to be interested in science related to medicine when he was a teenager. According to Google, Ingenhousz began inoculating people against smallpox when he was only 16 years old. “He followed that passion to London, where he immunized hundreds of village people who were at risk for smallpox,” says the Google doodle team. After learning about his smallpox vaccination, the Austrian Empress Maria Theresa brought him to Vienna to inoculate the entire royal Search Engine Land Source

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Google’s new custom intent audiences and you

In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network (GDN). If you haven’t checked out Ginny Marvin’s quick summary of what they are (linked above), here’s the gist: Custom intent audiences offer advertisers the opportunity to use the GDN to find “people who want to buy the specific products you offer — based on data from your campaigns, website and YouTube channel.” They come in two distinct flavors: Create-your-own. Like a trip to your favorite pizza chain (but for the GDN), you can mash topics and URLs together like mushrooms and pepperoni in order to target net-new prospects who are probably into your product or service. Auto-created. No idea where to start with the Display Network? Let your ol’ pal Google help! Search Engine Land Source

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Bing Ads now supports call conversion imports

Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Third-party call-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or APIs. CallTrackingMetrics is among the first call-tracking services to participate in the program. The system can automatically send session and conversion data to Bing Ads campaigns. Bing Ads first began supporting offline conversion imports in September of this year, enabling advertisers to attribute offline conversion events captured in their CRM systems. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land. Search Engine Land Source

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Thursday, 7 December 2017

Have a question about Will Ferrell? Google may show you a video response directly from him

Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video from them answering your question. “When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will appear in the form of selfie-style videos with a uniquely personal, authentic and delightful touch,” according to Google’s The Keyword blog. Google has taken the most often asked questions about a select number of celebrities and had the celebrities record their answer so that they can now be served up for mobile searches related to the query. The new feature is currently only available in the US and only works on mobile. It also applies to a very select list of well-known personalities. Google says it is piloting the feature with self-recorded video answers from the following list of celebrities: Priyanka Chopra Will Ferrell Tracee Ellis Ross Gina Rodriguez Kenan Search Engine Land Source

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Is holiday paid search more competitive in 2017 than 2016?

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a key topic for a #ppcchat Twitter conversation immediately following Cyber Weekend, in which host Kirk Williams posed the following question to chat-goers. As you can see, most brands felt they saw more competition this year than last year, though 39 percent felt it was about the same. Zero respondents felt that there was less competition this year than last. Taking a look at Auction Insights reports from Google for a sample of large Merkle retail advertisers, we can get a sense for how many brands were bidding on paid search keywords this year compared to last. As always, the metrics found in these reports and the stories they tell will Search Engine Land Source

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The lowdown on driving app downloads with Universal App campaigns

Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for the first time or are looking to get the most out of existing UACs, here are some best practices that I’ve discovered from talking with a bunch of other Googlers. Getting up and running with UAC The first key step is defining your goal. You’ll need to set a target based on one of these key performance indicators: If you care about different metrics in different situations, create separate campaigns for each desired outcome. From there, you’ll need to set up a few more items: A daily budget. When you’re driving installs, this should be your target CPI multiplied by the number of daily installs you want (shoot Search Engine Land Source

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