‘Purchases on Google’ Shopping ads test is running on iOS devices

AmsStudio / Shutterstock.com Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to US advertisers this spring. Below are a couple of examples of the Purchases on Google ads we spotted this morning on iOS. Each is slugged with “Easy checkout.” It’s not clear how long these ads have been available on iOS. With the initial pilot launch in 2015, Google said Purchases on Google would come to iOS in the “coming months,” but it appears to have taken much longer than that, perhaps closer to the beta opening up. We’ve asked Google for comment and will update here if and when we get a response. Update: We received confirmation that these ads have been available on Search Engine Land Source

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SearchCap: Bing Ads call conversions, Google doodle & Google audiences

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Purchases on Google’ Shopping ads test is running on iOS devicesDec 8, 2017 by Ginny Marvin The quick-payment mobile Shopping ads have previously been limited to Android. Bing Ads now supports call conversion importsDec 8, 2017 by Ginny Marvin Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. Google’s new custom intent audiences and youDec 8, 2017 by Allen Finn Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns. Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discoveryDec 8, 2017 by Amy Gesenhues Ingenhousz also served as the family doctor for Austria’s royal House of Habsburg under the rule of Austrian Empress Maria Theresa. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Fighting ad fraud: Study finds Search Engine Land Source

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Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX

This week’s roundup of news, announcements and events happening throughout the search marketing industry includes: Industry veteran and Majestic SEO CMO Dixon Jones announced he’ll be retiring from Majestic in November 2018, and will move into Global Brand Ambassador role at Majestic until that time. He’s been a key member of the search community since founding the UK’s first search consultancy in 1999, and contributing as a WebmasterWorld forum moderator since 2004. We at Search Engine Land wish Dixon the best and look forward to what’s next for him! The UK Search Awards were held last week – cheers to all the winners! We’ve also opened up the session pitch & session ideas forms for our two upcoming Search Marketing Expo events – SMX West and SMX London. Please consider submitting your SMX West (San Jose – March 13-15, 2018) speaking pitch here; and if you have a terrific session idea for SMX London (May 22-23, 2018), please submit that Search Engine Land Source

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The Etsy SEO secret. How to rank in the etsy search

The Etsy SEO secret. How to rank in the etsy search There is one Etsy SEO secret that noone is talking about One method to boost your SEO, to increase your items ranking in the Etsy search And its really easy to do Watch the video to find out how to increase etsy traffic and learn how to rank in the etsy search Thank you so much for joining me. Please remember and come back every Mondays for marketing tips and advice videos Wednesdays For Crafting supplies and Equipment reviews Thursdays for Art and Craft tutorials To join in the chat and share your work join the facebook group https://goo.gl/wQZJeF or for updates like the page https://goo.gl/uzxYra If you would like to commission your very own sculpture of your pet https://goo.gl/fEVtzc Most of my videos are shot on the Nikon 1 J5 http://amzn.to/2BWF2KD With the 18.5mm prime lens http://amzn.to/2y8b17w (affiliate links)

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Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery

Today’s Google doodle recognizes Jan Ingenhousz, the 18th century Netherlands scientist credited with discovering the photosynthesis process. Google notes while scientists were already aware plants produced and absorbed gases, it was Ingenhousz who discovered and published his research on plants producing oxygen in the sunlight and carbon dioxide in the dark. “He published these findings in 1779, significantly influencing further research on plant life in the centuries to follow,” writes the Google doodle team on the Google Doodle Blog. Google says Ingenhousz, born on this date in 1730, began to be interested in science related to medicine when he was a teenager. According to Google, Ingenhousz began inoculating people against smallpox when he was only 16 years old. “He followed that passion to London, where he immunized hundreds of village people who were at risk for smallpox,” says the Google doodle team. After learning about his smallpox vaccination, the Austrian Empress Maria Theresa brought him to Vienna to inoculate the entire royal Search Engine Land Source

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Google’s new custom intent audiences and you

In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network (GDN). If you haven’t checked out Ginny Marvin’s quick summary of what they are (linked above), here’s the gist: Custom intent audiences offer advertisers the opportunity to use the GDN to find “people who want to buy the specific products you offer — based on data from your campaigns, website and YouTube channel.” They come in two distinct flavors: Create-your-own. Like a trip to your favorite pizza chain (but for the GDN), you can mash topics and URLs together like mushrooms and pepperoni in order to target net-new prospects who are probably into your product or service. Auto-created. No idea where to start with the Display Network? Let your ol’ pal Google help! Search Engine Land Source

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Bing Ads now supports call conversion imports

Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Third-party call-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or APIs. CallTrackingMetrics is among the first call-tracking services to participate in the program. The system can automatically send session and conversion data to Bing Ads campaigns. Bing Ads first began supporting offline conversion imports in September of this year, enabling advertisers to attribute offline conversion events captured in their CRM systems. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land. Search Engine Land Source

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