10 facts about rich results that all SEOs should know

As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new to you. They’re intended to make search results stand out by incorporating additional information in the form of pictures, review stars and so forth. Below, I’ll cover everything you need to know about rich results going into 2018. 1. Structured data is generally used to obtain rich results Structured data is coded within your page markup and is used to provide information about a page and its content. In addition to helping Google better understand your page content, structured data is also used to enable rich results. Although not all structured data leads to a rich result, marking up content with schema.org structured data (commonly called “schema markup”) can certainly improve your chances of obtaining a rich result in SERPs. Certain kinds of schema markup, such as Search Engine Land Source

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Google says Assistant now on more than 400 million devices

Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers. What we don’t get from the post is how many Google Home, Mini and Max speakers were sold in 2017. Four hundred million is a massive number but it’s going to be mostly Android smartphones. If Google were really psyched about the Home figures it would have called them out specifically. We can make a crude estimate of how many Google Home devices there are in US households. Based on a review of data from NPR, Strategy Analytics and Consumer Intelligence Research Partners, it appears that Google Home has roughly a 25 percent share of the US smart speaker market. Specifically, Strategy Analytics estimated that Google’s share of Q4 smart speaker sales was 24 percent. Walker Sands (“Future of Retail 2017“), Search Engine Land Source

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SearchCap: Google Assistant, AdWords budgets, SEO facts & pictures in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Assistant now on more than 400 million devicesJan 5, 2018 by Greg Sterling Sales of Google Home smart speakers are considerably smaller. The AdWords 2x budget change: How’s it going?Jan 5, 2018 by Ginny Marvin Search marketers weigh in on their experiences since the change took effect in October. 10 facts about rich results that all SEOs should knowJan 5, 2018 by John E Lincoln Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. Search in Pics: Google’s floppy sofa, rusty Android head & dancersJan 5, 2018 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Search Engine Land Source

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Search Engine Optimization (SEO) Kya Hai? | Hindi Explaination

Search Engine Optimization (SEO) Kya Hai? | Hindi Explaination What is SEO? Search Engine Optimization ek process hai jissey aap aapke website ko Google ke top list par lekar aa sakte hai. Learn about SEO in Hindi. May you have any questions please connect with me on: http://ift.tt/2CJkOYO (or) http://ift.tt/2AxQHNT

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How to reverse-engineer your online advertising strategy

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the performance of your online advertising. I mean, it just makes sense. People click on your ad because the messaging resonates with them. If you have the same messaging on your landing page, that should resonate with these users and cause them to convert, right? As great as this approach is, the success or failure of a “match your landing page to your ads” approach to advertising rides on one critically important assumption: that you’re using the right ad messaging. Unfortunately, if your landing page strategy is based on your advertising strategy, there’s no easy way to test this assumption. You are fundamentally limited by your ability to predict what messaging will work for your target audience. If you’re way off-base, there’s no real way to know. But what if Search Engine Land Source

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Unite your team at SMX West! Save big on SEO & SEM training with group rates!

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks. SMX is the place to learn trusted SEO & SEM best practices straight from the experts. Here’s a sneak peek at some of the sessions in store: The Latest In Advanced Technical SEO Successful SEO Using Markup & Structured Data All Google Manual Penalties Explained JavaScript & PWAs: What SEOs Need To Know SEO For Google’s Mobile-First Index & Mobile-Friendly World Must-Have Reports For Search Advertisers Understanding Offline Targeting And Attribution Competitive Research For SEM Faster & Smarter: Moving From Manual to Automated SEM Campaign Management Advanced Audience Targeting & Management Tactics How To Maximize & Measure Performance On The Google Display Network B2B SEM: Meeting Specific Challenges With Really Smart Tactics There’s only one way to take full advantage Search Engine Land Source

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SearchCap: Google to sell Zagat, videos in Google My Business & new research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unite your team at SMX West! Save big on SEO & SEM training with group rates!Jan 4, 2018 by Search Engine Land SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks. SMX is the place […] How to reverse-engineer your online advertising strategyJan 4, 2018 by Jacob Baadsgaard In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. Holiday Retail Search Strategies 2017: What worked, what didn’tJan 4, Search Engine Land Source

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