You’ll love what the SMX Advanced agenda has to offer

SMX® Advanced is returning to Seattle June 11-13 and I’m thrilled to announce that the agenda is live! Join us for the only conference designed exclusively for experienced search marketers like you. At Advanced, we hit the ground running and don’t stop. No basics, no holds barred. If two full days of intensive SEO & SEM training are what you’re after, register now to lock in best rates. SMX Advanced sells out EVERY year, so don’t wait. This year’s agenda features the latest and greatest news and insights covering the areas that matter most to serious professionals, including SEM, SEO, local and mobile search, social media marketing, analytics and conversions, and more. Attend groundbreaking, expert-led sessions including… SEO Ranking Factors In 2018: What’s Important, What’s Not Conversion Optimization: Turning Quick Wins Into Winning Streaks A Deep Dive Under The Hood Of Google’s New Search Console Mobile First & AMP For The Advanced SEO Optimizing For Voice Search & Virtual Assistants Solving Complex SEO Problems When Search Engine Land Source

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Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission

Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal treatment to competitors. “Google’s current remedy proposal has been in operation for more than four months, and the harm to competition, consumers and innovation caused by the infringement established by the Decision has continued unabated,” a group of Google competitors wrote in an open letter [pdf] to Commissioner for Competition Margrethe Vestager at the European Commission this week. After the European Commission levied a record nearly $3 billion fine against Google in an antitrust ruling for favoring its own Shopping ads and squeezing out rivals, Google established Google Shopping as a separate business unit to compete in the ad auction against other comparison shopping engines (CSEs). That change was supposed to take effect last fall, but ads from competitors have been slow to appear and remain scarce. We’ve recently reported on competitor ads beginning to show occasionally in the UK. In

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SearchCap: Google’s antitrust infringement, Bing Ads ‘fan’ community & technical SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission Mar 1, 2018 by Ginny Marvin Four months in, 19 rivals say too little has changed. You’ll love what the SMX Advanced agenda has to offer Mar 1, 2018 by Chris Sherman SMX Advanced is where elite marketers train. See the agenda! Are you ready for the attribution changes coming to Google AdWords? Mar 1, 2018 by Mona Elesseily If you’re not, contributor Mona Elesseily will help you get up to speed. Here’s her overview of attribution and five different replacement models available in Google AdWords. Bing Ads launches ‘fan’ community program for its most dedicated advertisers Mar 1, 2018 by Susan Wenograd Starting today, users can apply to join the new advisory program. Phrase, broad, or broad match modifier: After exact, what’s the next best match type? Mar 1, 2018 by Andy Taylor Contributor Andy Taylor answers Search Engine Land Source

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SEO Search Engine Optimization Dersleri

SEO Search Engine Optimization Dersleri SEO (Arama Motoru Optimizasyonu) dersleri. Google güncellemeleri, bağlantılar, arama motoru kalite yönergeleri. UX kullanıcı deneyimi ve daha fazlası hakkında seo eğitimi dersi. Daha fazla bilgi için: http://ift.tt/2aIvJT4

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Unit economics: The foundation of a good SEM campaign

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine marketing (SEM) campaign. One would think any reasonably large and successful business would have a good handle on their unit economics, and that this knowledge will be shared down the chain of command to the mid and lower levels of the marketing team. But time and time again, I have found this critical foundation is missing, miscommunicated, insufficient or is so outdated as to make it worse than worthless.  “Worthless” in this case means that bad data does no actual harm. “Worse than worthless” means the utilization of the wrong KPI goals resulting in media waste and — more importantly — missed revenue and profit opportunity. In other words, the company’s health is at actual risk because the marketing team and the business team aren’t on the same page.  In some Search Engine Land Source

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Study: 11 voice search ranking factors analyzed

Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also a few surprises. For example, the study discounts the impact of Schema to some degree and page authority. Here’s a partial, paraphrased list of the ranking factors: PageSpeed is a significant factor; voice search results typically come from faster-loading pages. Google relies heavily on very authoritative domains for results, but pages not as much. Content that ranks well on the desktop tends to rank in voice search. This might be a correlation rather than causal however. Schema may not be a factor: 36 percent of pages voice search results came from pages using Schema. Roughly 41 percent of voice search results came from Featured Snippets. Voice search results are generally 29 words; however Google sources voice results Search Engine Land Source

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SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Multifaceted featured snippets begin rolling out in Google search resultsFeb 28, 2018 by Michelle Robbins Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries Study: 11 voice search ranking factors analyzedFeb 28, 2018 by Greg Sterling Some of the findings confirm and some upend conventional wisdom. Unit economics: The foundation of a good SEM campaignFeb 28, 2018 by Kevin Lee Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Rand Fishkin leaves Moz, announces a new start-upFeb 28, 2018 by Barry Schwartz After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: An easy way to see if Google thinks your webpages are keyword Search Engine Land Source

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