How to evolve your marketing in a voice-first world

In her 2017 Internet Trends Report, KPMG’s Mary Meeker named voice as one of the top trends of the year, noting the rise in mobile voice queries and improved voice recognition. AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase. In this report from Invoca, you’ll find: Real examples from innovative businesses meshing digital interactions with an increasingly voice-first world. Insights from a survey of over 1,000 US consumers using voice assistants. New data from an analysis of over 50 million customer phone calls passed through Invoca’s platform in the past year. Visit Digital Marketing Depot to download “The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business.” The post How to evolve your marketing Search Engine Land Source

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Google working to integrate AMP benefits into future open web standards

Google continues to make major investments in improving the performance of and user experience on the web. This has been primarily through the Accelerated Mobile Pages (AMP) framework, which was first launched in 2015 and has been aggressively developed, promoted, and integrated into publishing platforms ever since. Initially viewed as another proprietary format (even though it is open source), in addition to only providing a limited feature set at launch, the AMP framework has struggled with widespread adoption. Support for AMP across the entire web currently stands at less than .1%. However, sites that have adopted AMP have seen encouraging gains in site performance and conversions (which presumes a correlating better site user experience). These and other noted benefits have led Google to begin working toward taking the technologies utilized by AMP and folding them into open web standards. From the announcement today: “The standardization work motivated by AMP is well under way through various WICG projects. Google’s goal is to

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SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working to integrate AMP benefits into future open web standardsMar 8, 2018 by Michelle Robbins Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. How to evolve your marketing in a voice-first worldMar 8, 2018 by Digital Marketing Depot In her 2017 Internet Trends Report, KPMG’s Mary Meeker named voice as one of the top trends of the year, noting the rise in mobile voice queries and improved voice recognition. AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can […] Google amplifies musicians in Google search through the Google Posts platformMar 8, 2018 by Barry Schwartz Google officially launches Google Posts to all musicians who have Knowledge Panel details in search. How to effectively report competitor spamMar 8, 2018 Search Engine Land Source

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Graphic Design Books #1: Freelancing tips, beginners web design & minimal illustration

Graphic Design Books #1: Freelancing tips, beginners web design & minimal illustration You can learn Graphic Design through books. I did. I’m a self-taught designer so the main resource I had when learning was graphic design books. In this video I recommend books that talk about tips for freelancing, beginners web design, and some minimal contemporary illustration. I’m a strong believer that you can become a graphic designer without going to school to get a degree for it, you can teach yourself graphic design. So with this series I want to focus on the best creative books I’ve found along the way that are gonna help you become a self-taught designer. There are always 3 books, they’re categorised as Head, Heart and Hands… Head: books for the creative mindset Heart: books about my favourite illustrators, photographers, designers, filmmakers etc Hands: technical graphic design knowledge, how to learn the rules and how to break them Hope you enjoy this series and find some of these books useful! – Books I mention (in order)… Head – ‘Don’t Get A Job… Make A Job’ USA http://amzn.to/2FU89kh UK http://amzn.to/2I3Xtjt Heart – ‘Charley Harper’ USA http://amzn.to/2oIZedW UK http://amzn.to/2CYkAbD Hands – ‘Know Your Onions: Web Design’ USA http://amzn.to/2oIMDri UK http://amzn.to/2FeYtUt (These are affiliate links. So I get maybe something like 32 cents if you buy a book through here. Appreciate ya.) – See some stuff I made on Instagram http://ift.tt/2FDvtVG Chat to me on Twitter https://twitter.com/ceklewis – Music is ‘Come Back’ by The Halfway Kid – My website http://ift.tt/16yVAHT

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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render on Idle is available to publishers using the DoubleClick AMP ad tag or any ad network that implements Fast Fetch, an AMP-specific mechanism that lowers the likelihood users will see empty ad slots by allowing ad requests to happen as page content is rendering. Ads render just before the ad slot is in view. From the announcement: With Render on Idle, ads load 12 viewports from the user’s scroll position (as opposed to 3) when the browser is idle, no other page content is being retrieved or rendered. This delivers better ad performance by loading ads earlier in the page lifecycle. More from the Github page: [Ad] Slots not marked with data-loading-strategy attribute that are more than 3 viewports but less Search Engine Land Source

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International Women’s Day Google doodle honoring females around the world arrives a day early

Google is sharing its International Women’s Day doodle a day early, giving the world more time to view the 12 female-focused stories it has collected to honor women. Leading to a search for International Women’s Day, the doodle includes 12 separate visual stories created by female artists from around the world. Each story involves a series of images to retell a meaningful moment from the artist’s life. The contributing artists included: Anna Haifisch, Chihiro Takeuchi, Estelí Meza, Francesca Sanna, Isuri, Karabo Poppy Moletsane, Kaveri Gopalakrishnan, Laerte, Philippa Rice, Saffa Khan, Tillie Walden and Tunalaya Dunn. “This project has been an incredible journey for us, and we’ve been moved by the candor, intimacy, and bravery of our contributors’ stories,” said the doodle’s project leaders, Lydia Nichols and Alyssa Winans. “Translating these works across 80+ languages and sharing them across a global audience means so much to us, and we hope that readers will go about their day feeling as inspired as Search Engine Land Source

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SearchCap: Google AMP render on idle, spidering & Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International Women’s Day Google doodle honoring females around the world arrives a day earlyMar 7, 2018 by Amy Gesenhues The doodle is a collective of 12 stories from female artists, each using her art to share an experience that has impacted her life as a woman. Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idleMar 7, 2018 by Ginny Marvin The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch. The ultimate guide to bot herding and spider wranglingMar 7, 2018 by Stephan Spencer In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Quora’s ad pixel now supports multi-event Search Engine Land Source

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