search engine optimization – link popularity – SEO – FREE

search engine optimization – link popularity – SEO – FREE http://ift.tt/NqlwLO – FREE Software to report on link popularity for any website. This is a free software program that provides very useful detailed information. In the video we use our San Jose attorneys – http://ift.tt/2FAWJkh Any lawyers in California, Las Vegas, Texas or New Jersey should get info on our special 4mo. photo trial listings at: http://ift.tt/2FKyDGZ Keywords: link popularity, website links, San Jose lawyers, San Jose attorneys, search engine optimization, search engine standings, search engine rankings, search engine placement, website optimization

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What is Search Engine Optimization/SEO?

What is Search Engine Optimization/SEO? Are you confused about, What is Search Engine Optimization/SEO? In simple terms, Search Engine Optimization/SEO refers to all the strategies, techniques applied to get more traffic on a website or blog. Every bloggers/webmaster wants to have more visitors on their blog because that is the ultimate way for a blog to grow. Search Engine Optimization/SEO is usually performed in two ways: 1. On-Page SEO: It is the process of optimizing a live website to improve its ranking on Search Engine Ranking pages like Google. 2. Off-Page SEO: It is the process of getting traffic on a blog/website by applying all the techniques other than On-Page SEO. Search Engine Optimization/SEO is usually categorized in 3 ways: 1. White Hat SEO- It is a process of getting traffic on a website by following search engine guidelines. 2. Grey Hat SEO- It is the process of getting traffic on a website illegally or through ways which are not suggested by search engines. 3. Black Hat SEO- It is the mixture of White Hat SEO and Black hat SEO techniques. For more details Visit: https://goo.gl/o51sJQ

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Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers

Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each speaker for some details about how she began her marketing career, as well as any advice she would like to pass on to industry colleagues. The advice from the speakers who participated was so inspiring that I decided to focus specifically on those responses from the group. You can see them all below. All of these women, with fascinating backgrounds and histories, are incredibly talented, and combined, they have a diverse wealth of knowledge. I highly recommend you check out their bios (linked to their names) and get to know more about them. If you’ll be joining us at SMX West, be sure to connect with these experts and Search Engine Land Source

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7 marketing and promotion tactics to get your content discovered

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often gets overlooked is content promotion. According to a survey by the Content Marketing Institute, 55 percent of B2B marketers were not even sure what a successful content marketing campaign looked like! Content without promotion is like link building without links or creating a landing page without a call to action. That’s why promotion should take equal focus with creation. Let’s look at seven tried-and-true content promotion strategies that will drive traffic to your content and website. 1. Paid social promotion Paid social promotion can be one of the most precise strategies available to market your content to people who are interested in and most likely to engage with your Search Engine Land Source

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SearchCap: Google Maps women-led icons, more Google answers & SEO redirects

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakersMar 9, 2018 by Michelle Robbins This week, as we celebrate International Women’s Day, we feature the lineup of female experts presenting next week at SMX West. Is a 301 or 302 redirect best for SEO?Mar 9, 2018 by Bryson Meunier Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages. Paralympics 2018 Google doodle marks the start of the winter games in PyeongChangMar 9, 2018 by Amy Gesenhues The animated image celebrating the Paralympic games honors the 670 athletes Search Engine Land Source

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14 Best Free SEO (Search Engine Optimization) Tools for businesses and web professionals

14 Best Free SEO (Search Engine Optimization) Tools for businesses and web professionals 14 Best Free SEO (Search Engine Optimization) Tools A 20 odd minute video of best free SEO Tools for search engine optimization for business owners and web professionals with a quick overview how I use each one. Here are the quick links to each tool 02:00 – Ahrefs.com toolbar. 04:08 – Screaming Frog 06:32 – Integrity 08:42 – Test Page Title and Meta Description 09:38 – Yoast 11:03 – Solid Meta Tags 12:08 – Google Analytics 14:14 – Seo-Hero 16:44 – Site Score Checker 18:28 – Moz Local 19:58 – Whitespark Review Link Generator 21:37 – Page Speed Insights 23:18 – Drop My Link 24:14 – Serps Redux 1. Ahrefs.com toolbar. http://ift.tt/2krn5gr Look at your domain rating and look at your organic traffic. You should also be able to do a quick competitive analysis by comparing the domain rating and backlinks. http://ift.tt/2kTt4vZ If you register, for free, you get a couple of searches a day plus you can install their toolbar on Chrome or Firefox 2. Screaming Frog I use Screaming Frog to find out the number of pages a website has, the page word count, page title and meta descriptions. 3. Integrity I use Integrity to check broken links on a website and fix them. 4. Test Page Title and Meta Description http://ift.tt/29t2iET I have started to use this tool to how a before and after page title and description in my presentations. If you have WordPress, you have Yoast. 5. On Page Optimisation For WordPress – Yoast. Page Title Description Word Count Even helps with my grammar 6. On Page Optimisation for Business Catalyst – Solid Meta Tags For those who use Muse and Business Catalyst, this is the closest free app to the Yoast Plugin. 7. Google Analytics – pages between position 1 and 20 with no clicks This is a nice little tactic I use with Google Analytics to identify pages that are ranked in the top 20 and not getting any traffic. 8. For semantic content http://ift.tt/2gcsdSv When I have identified a page that’s ranking and not getting traffic, I need to do 1 of 2 times. A. Improve the page content B. Get backlinks I’ve started using SEO Hero; this helps me learn the words and content that are appearing on the first 100 pages. 9. Site scoring http://ift.tt/2dWn7ZN This free tools give a site score of all key metrics 10. Check Local Citations https://moz.com/local Nice free tool to help local businesses to check local listings. You’ll see what citations you have and what ones you need to add or improve. 11. Boost Google Reviews http://ift.tt/2djCTxu Reviews are a ranking factor. So let’s say people use your business and you’re not in the top local results. Send a email out to those customers with your local review page link and ask them to review you. Do not overdo this one and I recommend you only send to those with a gmail […]

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How to evolve your marketing in a voice-first world

In her 2017 Internet Trends Report, KPMG’s Mary Meeker named voice as one of the top trends of the year, noting the rise in mobile voice queries and improved voice recognition. AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase. In this report from Invoca, you’ll find: Real examples from innovative businesses meshing digital interactions with an increasingly voice-first world. Insights from a survey of over 1,000 US consumers using voice assistants. New data from an analysis of over 50 million customer phone calls passed through Invoca’s platform in the past year. Visit Digital Marketing Depot to download “The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business.” The post How to evolve your marketing Search Engine Land Source

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