SMX West is back in 2017 – registration is now open!

Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking, and top notch amenities. SMX West will be held at the San Jose McEnery Convention Center, March 21-23, 2017. I’ve put together this personal message for you, check it out: We hope you can join us to learn about the latest developments in the search marketing world. -Danny and the SMX West Conference Team The post SMX West is back in 2017 – registration is now open! appeared first on Search Engine Land. Search Engine Land Source

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Google creates its own antitrust woes with poor communication over search listings

Did Google deliberately try to reduce the rankings of ProtonMail, a tiny rival to Google’s own Gmail service? Almost certainly not. Even Proton doesn’t seem to believe that. But the case highlights how Google’s problems with publisher, business and webmaster communication can hurt it as it faces challenges on antitrust grounds. What happened with Proton Proton Technologies is a Swiss-based company offering a secure, encrypted email service called ProtonMail. It might be an attractive alternative for those who worry a service like Gmail isn’t private enough, either from government requests or Google’s own ad uses. Last November, Proton noticed that they were seeing a drop in daily signups for ProtonMail. Wondering why, the company started looking into its rankings on Google and determined there was a problem. In particular, ProtonMail wasn’t showing in the top results for “secure email” or “encrypted email,” as it assumed was the case in the past. Proton then suffered a problem that’s not unique for businesses and publishers. It had Search Engine Land Source

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Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award

Todd Silverstein and Alyssa Esker of Edelman accept the Landy for Best Overall Search Marketing Initiative. Historically known as a top-rated PR firm, Edelman proved its digital marketing chops at this year’s Landys by taking home the award for Best Overall Search Marketing Initiative. In July of last year, Edelman’s digital team out of Atlanta was tasked with completely overhauling a client’s search presence. The client — a mobile accessory brand — was suffering through its second year of a double-digit drop in online revenue and looked to Edelman to reverse the decline. “They had an e-commerce program, but were heavily reliant upon retail sales,” says Todd Silverstein, Edelman’s US Head of Paid and Search. Charged with increasing e-commerce sales by 18 percent and driving a 15-percent growth in organic traffic to the website, Edelman implemented an extensive and holistic campaign that touched on all things SEO- and SEM-related. Edelman’s SEM initiatives included everything from the creation of an entirely new account Search Engine Land Source

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how your increase search traffic on weebly 2016

how your increase search traffic on weebly 2016 Search Engine optimization as a marketing strategy Consumer behavour dictates that the higher your search engine ranking the greater your hit rate and consequent website effectiveness. It is therefore desirable for your website to appear in the top ten sites returned by a search engine for keywords related to your specific market. There are various techniques for ensuring that your website appears in the top ten rankings, the application of these techniques are referred to Search Engine Optimisation.

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Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative

Katy Tonkin (left) and Maddie Cary of Point It accept the Landy for Best B2C Enterprise SEM Initiative. The mission they chose to accept: to build and activate paid search campaigns to promote the surprise product launch of the Surface Pro 4 and Surface Book on the US Microsoft Store website — in less than 24 hours. Mission accomplished. For its quick execution of tailored, targeted campaigns that exceeded expectations, Seattle-based Point It Digital Marketing took home the Landy award for Best B2C Enterprise SEM Initiative. This was Point It’s second consecutive Landy win. Not only was time not on their side, but once the campaigns were launched, Point It faced stiff competition from other authorized sellers and retailers carrying the new Surface products. Point It focused their campaign structure and keyword strategy on reaching lower-funnel prospects who knew about the new products and were searching on brand keywords that signaled purchase intent. Negative keywords were added to funnel target prospects Search Engine Land Source

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Take the State of Search Survey from SEMPO & Search Engine Land

SEMPO, in partnership with us at Search Engine Land, is asking the search industry to participate by completing the annual State of Search Survey. The survey is available by clicking here. Those who take the survey will be given access to a free copy of the in-depth report that is written up based on the survey results, a value of $400. Also, you will be eligible to win a free pass to the 2017 SEMPO Member Forum, courtesy of SEMPO, or a FREE all-access pass to SMX West, being held March 21–23, 2017, courtesy of Third Door Media. You do not need to be a SEMPO member to complete the survey and/or be eligible for the above. The survey asks questions about: Search engine optimization (SEO/organic search) Paid search (pay-per-click advertising or paid search) Social media Email Mobile Display Integration, emerging trends and more Please complete the survey over here. The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine Search Engine Land Source

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Choosing the right content marketing software for your business

Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming, and costly for many organizations. A crowded field of content marketing tools has emerged to help brand marketers automate their content marketing strategies and tactics. Marketing Land’s all new “Content Marketing Tools: A Marketer’s Guide” examines the market for content marketing tools and the considerations involved in implementing this software into your business. If you are thinking about implementing a content marketing tool, searching for the best content marketing resources, or simply want to learn more content marketing, you need to read this report. Visit Digital Marketing Depot to download this Marketing Land guide. The post Choosing the right content marketing software for your business appeared first on Search Engine Land. Search Engine Land Source

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