Google wins ‘right to be forgotten’ case in Japanese high court

According to the The Wall Street Journal, Japan’s high court has ruled against a man seeking to have search results about him “forgotten.” While the court apparently didn’t take up the issue of an EU-style “Right to Be Forgotten,” it elevated the speech status of search results and declined to establish such a blanket right in the country. The court said that any requests for content removal from search results needed to be assessed individually and that the public interest in the information had to be weighed against the potential harm to the individual. In the case at issue, a man convicted of child pornography charges sued to have that information about him removed from the index in Japan. The Japanese Supreme Court said that the crime was serious and “continues . . . to be a matter of public interest.” In the European case establishing the Right to Be Forgotten, a Spanish citizen wanted information on past real Search Engine Land Source

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SearchCap: Google Japan right to be forgot, mobile search & doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech entitled to protection. Act now: SMX West early bird rates expire next weekFeb 1, 2017 by Search Engine Land Join us at SMX West March 21-23 for 3 days of SEO and SEM tactics, growth hacks and strategies that will improve your search marketing performance immediately. Register now and save $200 off on-site rates. With an All Access Pass, here’s what you’ll get: Tactics you’ll implement immediately to drive traffic, convert visitors and grow your […] The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile worldFeb 1, 2017 by Christi Olson Mobile usage is certainly growing, but does that mean that desktop is done? Columnist Christi Olson Search Engine Land Source

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Google AdWords and the conversion blind spot

Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who neglect call tracking are missing a major part of the picture. In this guide, CallTrackingMetrics explains why call tracking matters and how it can work together with Google’s popular tools to provide a complete picture of the sales funnel. Visit Digital Marketing Depot to get your copy. The post Google AdWords and the conversion blind spot appeared first on Search Engine Land. Search Engine Land Source

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Google launches Ads Added by AdWords pilot: What we know so far

Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accounts. Dubbed Ads Added by AdWords, the program started on January 26. Not surprisingly, this news has set off alarm bells among paid search managers that worry about Google usurping control over the ad creation and testing process. Here is what we know so far about this test. The initial set of advertisers were notified of the pilot on January 12. For those that chose to participate, ads were added to ad groups two weeks later, on January 26, at which time a second wave of advertisers were notified about the pilot. Currently, 2,000 accounts have been selected for the test. Each has a two-week opt-out window via a form. If you do not receive an email, you haven’t been selected for the pilot. What accounts were considered for this program? Google looked at campaigns with ad rotation settings of either “Optimize for clicks” Search Engine Land Source

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New AdWords interface alpha is rolling out to more advertisers

Google has been slowly building out the new AdWords interface, which was introduced last March. More accounts have been granted alpha access, and on Tuesday, Google’s head of search ads, Jerry Dischler, said it is rolling out to even more AdWords accounts in the next few months. When you first get access, you may be taken right to the new interface, or you may see a notification in the top right corner or at the bottom of the screen like the one below. Don’t worry about clicking it and never being able to get back to the land you know. You can toggle back and forth between the new and old interfaces, which you’ll want to do because functionality like being able to download data is still not available. A guided tour will launch the first time the new UI loads in an account. Last fall, I wrote about some of the handy, time-saving visualizations in the new interface, which you Search Engine Land Source

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SearchCap: Google new AdWords interface, ads by AdWords & IF functions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers are getting access. Google launches Ads Added by AdWords pilot: What we know so farJan 31, 2017 by Ginny Marvin In the new test, ads based on existing ad and landing page content are added to ad groups by Google. How to go above and beyond with your contentJan 31, 2017 by Julie Joyce Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. How machine learning impacts the need for quality contentJan 31, 2017 by Eric Enge As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for Search Engine Land Source

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How to set up SEO for your website

How to set up SEO for your website SEO is important if you want people to be able to find you on search engines. Learn how to update your website’s search engine optimization settings and start getting traffic. Click below to sign up! http://ift.tt/1xDf5uQ

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