SEO for Growth | Search Engine Optimization Book Bonus offer page: http://ift.tt/2cAAn3H SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, by John Jantsch and Phil Singleton. Learn about the new rules of search engine optimization, how develop and SEO mindset, and how to build SEO into your entire market plan. Learn more at: http://ift.tt/2bxogYz
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Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then you spend some time working on your organic search, and so on and so forth. One of my favorite things about conversion rate optimization (CRO) is that so much of it is channel-agnostic. How often do we get the chance to work on one central project that stands to improve the performance of all of our channels at once?! Not often enough! Plus, no matter how well your channels are already performing, there’s always opportunity to generate more business by facilitating conversion. Check out the suggestions below to uncover pain points and actionable tips for increasing conversion rate. Put your best foot forward The likelihood of conversion begins before a prospect even reaches the website. We all know that different keywords are likely to perform differently; that’s why advertisers bid differently on different keywords. But this understanding isn’t often translated Search Engine Land Source
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Indirect distribution has always been a powerful way to go to market — if you can overcome its inherent challenges. Getting hundreds or thousands of local business owners on the same page has traditionally created problems with brand compliance, funding and local execution. But how would your Brand look at your go-to-market strategy if innovations in modern channel marketing technology could eliminate these challenges? This tactical guide from Sproutloud outlines a project plan to address these challenges and help you transform your channel marketing program to reduce operating expenses, improve partner participation and reach more customers. Visit Digital Marketing Depot to download “A Tactical Guide to Upgrading Your Channel Marketing Program.” The post 3 steps to a successful channel marketing program appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunitiesMar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check out the tips below for inspiration and actionable tips! The newest addition to the marketing mix’s Ps: ProximityMar 31, 2017 by Brian Smith Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. 39 questions with Google at SMX WestMar 31, 2017 by Eric Enge Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything. Paid search analytics: What treasures are hiding in your data?Mar 31, 2017 by Jacob Baadsgaard Setting up paid search Search Engine Land Source
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Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google sees local searches as fertile ground for more ad interactions. This strategy has extended to Google Maps, where ads derived from location extensions now populate for searches. These ads are steadily growing in importance, as shown by a rise in the share of traffic attributed to the “Get location details” click type. ‘Get location details’ clicks on the rise While there’s no clean way to view all impressions and clicks from Google Maps, Google confirmed that very nearly all traffic attributed to the “Get location details” click type can be attributed to ads featured on Maps. Taking a Search Engine Land Source
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Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s successful marketers rely on networked data, from data owners sharing contact-level information. The result? Everyone has access to better data than any one brand could assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage. Register today for “What Shape Is Your Customer Data In? New strategies to keep contact data fresh and accurate,” produced by Digital Marketing Depot and sponsored by Radius. The post How’s your customer data? Learn how to Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps ad traffic steadily growingMar 30, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. Baidu becomes Google’s biggest ally in mobile page speedMar 30, 2017 by Hermes Ma Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable. How to decide ‘Should I bid?’Mar 30, 2017 by Kevin Lee Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work. How’s your customer data? Learn how to keep it fresh and accurateMar Search Engine Land Source
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