Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

Google generally doesn’t do as well when it builds “follower” products — think Google Plus or Allo. But there are other examples where Google has excelled with later entries (e.g., AdWords, Maps). Right now, Google Home is a follower product seeking to break out of Amazon Echo’s shadow. On paper, Google should win in this market. It has a larger developer ecosystem. And it has a better assistant. But Amazon is being very aggressive by innovating quickly and offering a dizzying array of devices at different price points. Amazon also has a more powerful sales channel. Overall, Amazon is out-innovating the rest of the “smart speaker” market at the moment. Amazon now has two devices with screens: Echo Show and the new Echo Spot. According to TechCrunch, Google is also working on a Home device with a touchscreen: Two sources confirm to TechCrunch that the Google device has been internally codenamed “Manhattan” and will have a similar screen size to Search Engine Land Source

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SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show Sep 29, 2017 by Greg Sterling Can Google Home emerge from Amazon Echo’s shadow? Targeting featured snippet and ‘People also ask’ SERP features Sep 29, 2017 by Marcus Miller Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. The trouble with ‘Fred’ Sep 29, 2017 by Kristine Schachinger Columnist Kristine Schachinger argues that Google’s shift towards less transparency with SEOs and webmasters isn’t beneficial to anyone — even Google. Search in Pics: Google balloon statues, a Fiat Polski car & massage chair Sep 29, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, Search Engine Land Source

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SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and video files. With loads of guesswork and assumptions, the debate about Google ranking factors is never-ending and evolves with every algorithm update. What’s on the rise, what’s on the decline, and what still works? At SMX East, several sessions look closely at today’s most important ranking considerations. In SEO Ranking Factors In 2017: What’s Important, What’s Not, you’ll hear the results of comprehensive studies undertaken by Searchmetrics and SEMRush, which looked at millions of sites to determine what separated winners from losers. You’ll also hear a case study from Herndon Hasty, SEO for the Container Store, which battles with formidable competition from Amazon, Walmart Search Engine Land Source

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SEO BASICS: BEGINNER’S GUIDE TO SEARCH ENGINE OPTIMIZATION

SEO BASICS: BEGINNER’S GUIDE TO SEARCH ENGINE OPTIMIZATION The key to success with SEO is becoming an authority in your industry. Here are 4 factors that Google looks at when deciding where to rank your website. 1. Media and Press coverage – if people are talking about you in the media you will be rewarded with a higher Google ranking. These is also the case if you have articles or interviews on .gov or .edu websites. 2. Google Me? Are people Googling your business? if the answer is yes then you will be rewarded with a better ranking on Google. 3. Setting up and using Social media properly – You NEED to set up social media accounts for each of your locations. 4. Google Reviews – do you have any? are they positive? Reviews have a huge impact on whether or not Google will send you new traffic. Above you will find 4 ways to become an authority in your field online. I promise the reward will be worth the effort. Remember good things don’t happen over night, and this may take some time. But today is a good day to get started! If you have any questions please let me know in the comments section.

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So entsteht eine Website in 20 Minuten! Webdesign im Ultra Zeitraffer!

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Bing Ads announces new Editor features for ad extensions

Bing Ads announced on Thursday some new features in Editor related to ad extension management. These new features are now available for the Windows version of Bing Ads Editor, and they will soon be available for the Mac version. Ad extension scheduling Advertisers can control when their ad extensions are shown in Editor, including by date, day of the week and time of day. There’s also support for times to be based on either the advertiser’s time zone or the searcher’s time zone. These scheduling options allow advertisers to run ad extensions only during appropriate times and help enhance relevance. For example, a restaurant may want to have callout extensions enabled for the morning to highlight breakfast items, and then schedule them to turn off when breakfast stops serving and turn on callouts for dinner promotion. The new scheduling options displayed when extensions are highlighted in Editor: Clicking Edit in the Ad Schedule section of the editing pane brings up a scheduling window:   Shared Search Engine Land Source

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Make user-generated content your brand’s secret weapon

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative user-generated content (UGC) into brand-building opportunities. Attend this webinar and learn: tips to capture authentic customer feedback in near-real time. techniques to effectively share customer feedback on social channels and websites. proactive steps to use UGC to sell your products and services. Register today for “Make UGC Your Brand’s Secret Weapon,” produced by Digital Marketing Depot and sponsored by Birdeye. The post Make user-generated content your brand’s secret weapon appeared first on Search Engine Land. Search Engine Land Source

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