The evolution of phone marketing

In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour of use. Truly a pinnacle of technology. From town criers to SMS While 1983’s big breakthrough was a far cry from the iPhone X, it was a harbinger of things to come — a personal telecommunications device that could be carried outside the hardwired home. It took another 10 years to make cellphones that you could comfortably — well, somewhat comfortably — carry in your hand. And it would take a few more years still before the advent of the flip phone. Ultimately, it was almost 25 years after Motorola’s original mobile phone before smartphones appeared and mobile marketing as we now know it Search Engine Land Source

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SearchCap: Google mobile design, Google News breaks RSS feeds & Baidu hack

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out new curved mobile search results interfaceNov 2, 2017 by Barry Schwartz Are you seeing a new look for the Google mobile search results page? You are not alone! How we hacked the Baidu link submission script for better indexationNov 3, 2017 by Hermes Ma Baidu’s Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly. 7 tips to ramp up your holiday advertisingNov 3, 2017 by Mona Elesseily Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. Google News to deprecate old RSS feed URLs on December 1, 2017Nov 3, 2017 by Barry Schwartz Do you Search Engine Land Source

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US court orders Google not to comply with Canadian court’s order delisting search results

A federal court in California has blocked implementation of a Canadian Supreme Court ruling that ordered Google to delist websites associated with a company called Datalink from Google’s global index. The Canadian decision (Google Inc. v. Equustek Solutions) was an example of a court in one country asserting authority over global activity outside its jurisdiction. Because Google exhausted its appeals in Canada, the company filed an action in the US District Court in Northern California, asserting that the Canadian decision violates US law. The US federal court agreed with Google and issued a preliminary injunction — effectively overruling the Canadian Supreme Court: Congress recognized that free speech on the internet would be severely restricted if websites were to face tort liability for hosting user-generated content . . . It responded by enacting Section 230 [of the Communications Decency Act], which grants broad immunity to online intermediaries . . . The Canadian order would eliminate Section 230 immunity for service providers that link to third-party websites. Search Engine Land Source

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SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creating a B2B and B2C overlap strategyNov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Web.com buys Acquisio for machine learning, PPC management capabilitiesNov 2, 2017 by Greg Sterling Acquisio’s platform takes a machine learning-supported approach to paid search programs. Do Google Posts impact ranking? A case studyNov 2, 2017 by Joy Hawkins Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Yext announces conversational ‘Knowledge Assistant’ for local data managementNov 2, 2017 by Greg Sterling The company is also adding structured markup for events and events data syndication. Bing expands Shopping Campaigns to Canada & IndiaNov 1, 2017 by Susan Wenograd Bing continues its global build-out Search Engine Land Source

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Google rolling out new curved mobile search results interface

Kashin / Shutterstock.com It appears that Google is now rolling out the new curved mobile design that they have been testing for several months. Many searchers have reported seeing the new design, and several of us at Search Engine Land have replicated it. The new design started rolling out earlier this morning, and now more are seeing it live. This would be the first major redesign to the Google search results since 2013 saw the unified card design released. We reached out to Google for confirmation of the rollout but had not heard back from them as of this writing. This story will be updated with a statement from Google as soon as we have one. Google is known for conducting many user interface tests, but this design appears to be a full rollout. Here is a screen shot of the new curved look for the Google mobile search results from my iPhone: The post Google rolling out new curved mobile search results Search Engine Land Source

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SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala

Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC. All thanks in part to Search Engine Land Awards program sponsors Google, Acronym Media and Stone Temple. We raise our glass one last time in honor of this year’s nominees and award recipients. See you in 2018! Winner & Finalist Photo Gallery 2017 Search Engine Land Awards Gala Photo Gallery from Search Engine Land Photobooth Fun 2017 Search Engine Land Awards Gala Photobooth Sponsored by Stone Temple from Search Engine Land The post SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala appeared first on Search Engine Land. Search Engine Land Source

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SEO eBay Search Engine Optimization Advice – Listing Every Day Increases Sales

SEO eBay Search Engine Optimization Advice – Listing Every Day Increases Sales The eBay Search Engine, Cassini, likes active stores. The more active your store is, the higher your listing can place in search. When you are high in search, more buyers will see your item and you will get more sales. We can’t control when buyers buy, but we can control when we list – and listing is considered an activity. Use the scheduled folder to hold listings so you always have a few at your fingertips to post. https://www.youtube.com/watch?v=vT-F9H-xXyk More eBay Tips Book a Consulting Session http://ift.tt/2u6Yl2w Personal eBay Coaching http://ift.tt/2v5kf3k Join me on Facebook http://ift.tt/1u4TZ1s Follow me on Facebook http://ift.tt/2jE2DJT Read my blog http://ift.tt/1eP6x9s

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