Diferencia entre SEO y SEM – Search Engine Optimization Vs Search Engine Marketing

Diferencia entre SEO y SEM – Search Engine Optimization Vs Search Engine Marketing Curso de SEO http://bit.ly/cursoseoyt El SEO y el SEM son 2 técnicas de Marketing Digital para tener presencia en buscadores. En este video voy a tratar de explicar la diferencia entre SEM (Search Engine Marketing) y SEO (Search Engine Optimization). Significado de SEO: Search Engine Optimization Significado de SEM: Search Engine Marketing Preguntas frecuentes sobre SEO y SEM ¿Cuanto vale aparecer en Google por SEO? Las visitas que logramos por SEO son gracias al proceso orgánico, es decir, no tenemos que pagar. por SEM sí. ¿Hacer SEM favorece el SEO? No. No tiene nada que ver. ¿Puedo tener una página sin optimización SEO pero con SEM? Sí. Puedo hacerle SEM a una página con 0 optimización pensada en SEO. ¿Cual es mejor SEO o SEM? Todo depende. No es uno o el otro… podemos usar ambas técnicas si quisiéramos. ¿Cuál es más rápida: SEO o SEM? El SEM es un proceso que podemos ver resultados en minutos. El SEO es a mediano-largo plazo. ¿El análisis de keywords es para SEO o para SEM? Para ambas técnicas. Algunos de los términos en SEO: Indexación Metatags Link Building Enlaces internos Algunos de los términos en SEM: Anuncios Cpc URL visible Grupo de anuncios http://ift.tt/2jbWP8M Información sobre SEO: http://ift.tt/2Bw1Wr4 Información sobre SEM: http://ift.tt/2jcbJvR Mis redes sociales: https://twitter.com/jorgejaramillo http://ift.tt/2Bw1WHA http://ift.tt/2jaeaPy http://ift.tt/2BvLIOV

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SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoYDec 1, 2017 by Ginny Marvin Phone sales from search ads continue to play a significant role for retailers. Google Local Questions & Answers now rolling out to desktop searchDec 1, 2017 by Barry Schwartz Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature. 8 simple ways to utilize a blog to improve SEO resultsDec 1, 2017 by Joe Goers Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains. Four brand-building activities that lay the foundation for Search Engine Land Source

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Google Manufacturer Center for product data expands scope, launches API

With the growing importance of Google Shopping campaigns in paid search results for brands and manufacturers, getting product data correct and consistent has become an increasingly urgent task. It’s been a somewhat sleepy product, but this week, Google announced new features and an expansion of Manufacturer Center. Launched in 2015, Google Manufacturer Center was designed to be a central repository for the product data that powers Google Shopping campaigns. Now, Google is using that data in knowledge panels in the US, including product features, images and descriptions. Earlier this month, Google began showing much more content in knowledge panels on mobile, including product features as shown in the example below. Google Manufacturer Center is now available in more countries: Australia, Brazil, France, Germany, the Netherlands and the UK. With the launch of a new Manufacturer Center API, brands and third-party data partners can add, update and delete products without having to rely on manual feed uploads. In addition to streamlining product Search Engine Land Source

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Introducing the Search Engine Land Community Corner

The search community has long fostered collaboration, knowledge sharing and comraderie among its members. Beginning today, we’re going to regularly feature news about what people are up to, where they’re headed, awards received and other notes about those that make up our diverse industry. Keep an eye on our “Community Corner” feature to stay up to date with your colleagues. To kick off this new feature, we’ll be rounding up the first set of “Honor an SEO/SEM” nominees that have been submitted by community members at Search Engine Roundtable. Ross Dunn: Truly an “OG” (original gangster ☺) in the world of SEO, Ross has been helping businesses with SERP success since 1997. He was nominated by Jim Hedger, which itself speaks volumes for his contributions to our community. Get to know more about Ross here. Jill Whalen: Jill was one of the first SEOs I recall meeting — at the very first Google Dance. Fiercely smart and always kind, she’s Search Engine Land Source

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Google brings local lead generation to Google Assistant and Google Home

Google is bringing new forms of local search to the Google Assistant and Google Home. The company announced it’s working with local home service providers “like HomeAdvisor and Porch.” On any platform where Google Assistant is available, users will be able to ask for contractors (e.g., “Ok Google find me a plumber”). That initiates a structured interaction which generates a lead or contact with a local service provider. In the case of IAC-owned HomeAdvisor, which now also owns Angie’s List, users can ask to be connected by phone at the end of the process to a contractor or receive a list of relevant, pre-screened contractors. The following graphic depicts part of the user experience and the structured Q&A that’s used to refine the lead. This is a highly structured local search and lead-generation experience that will bypass conventional search results (i.e., business listings). Google said the new functionality would be rolling out in the next week or so. Google itself offers local lead generation for contractors Search Engine Land Source

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Four brand-building activities that lay the foundation for SEO

At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform its estimation of the relevance, importance and quality of pages in its index. Originally, this source of off-site information was the network of links found by crawling the web. Nearly two decades later, in 2017, with countless other rich data sources at its disposal, Google uses a more diverse and sophisticated set of data to determine just how big a deal you really are in the marketplace. In my experience over the past 10 years working in SEO, Google has always been pretty good at making this determination, and the signals have become harder and harder to fake over time. At this point, the most efficient and sustainable path to making your company look like it is a significant player in the marketplace is to become a significant player in the marketplace. What does that mean for SEO folks? Search Engine Land Source

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8 simple ways to utilize a blog to improve SEO results

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results. 1. Create a compelling name for your blog It irks me when I go to a company’s website and the name of the blog is… “Blog”! I urge marketers to be creative and more descriptive when naming the blog section of a website. Your blog name is also an optimization opportunity. Ask yourself these questions: What is the overarching theme of the blog? What would be a compelling description in my industry? Can I incorporate important SEO keywords in the blog’s title or name? Specifically, who am I trying to reach? Coming up with a descriptive name and optimizing around a theme can lead to incremental organic traffic. For example, office supply retailer Staples has its “Staples Business Advantage blog,” which discusses topics ranging from office productivity Search Engine Land Source

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